{"id":13268,"date":"2025-05-14T17:44:55","date_gmt":"2025-05-14T15:44:55","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=13268"},"modified":"2025-05-30T17:55:34","modified_gmt":"2025-05-30T15:55:34","slug":"jennifer-treiber-ruckenbrod","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/jennifer-treiber-ruckenbrod\/","title":{"rendered":"Jennifer Treiber-Ruckenbrod"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13268'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-8c3c7da254f46b6c5d2c8740ea7710b3\">\n.avia-image-container.av-7a7kfx-8c3c7da254f46b6c5d2c8740ea7710b3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-8c3c7da254f46b6c5d2c8740ea7710b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-8c3c7da254f46b6c5d2c8740ea7710b3 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13270 avia-img-lazy-loading-not-13270 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2025\/05\/Treiber-Ruckenbrod-Jennifer-MINI-01-web.jpg\" alt='' title='Treiber-Ruckenbrod-Jennifer-MINI-01-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-b12f23e69a92c1c7fe85308204c528d5\">\n#top .av-special-heading.av-349dlv-b12f23e69a92c1c7fe85308204c528d5{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-b12f23e69a92c1c7fe85308204c528d5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-b12f23e69a92c1c7fe85308204c528d5 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-b12f23e69a92c1c7fe85308204c528d5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jennifer Treiber-Ruckenbrod<\/h2><div class='av-subheading av-subheading_below'><p>Leiterin Marke und Marketing<br \/>\nMINI &#8211; BMW Group<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-f00ff831861b4f8ee20c6f67487f06ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Jennifer Treiber-Ruckenbrod ist seit Februar 2025 Leiterin Marke und Marketing MINI und verf\u00fcgt \u00fcber 20 Jahre F\u00fchrungserfahrung bei der BMW Group in den Bereichen Marketing, Kommunikation, Marktanalyse und Strategieentwicklung. Ihre Karriere startete sie im Online-Marketing und E-Commerce, woraufhin sie die globale Marktforschung \u00fcbernahm und den Bereich der Markenportfoliostrategie und das Markencontrolling bei BMW aufbaute. Anschlie\u00dfend war Sie Verantwortlich f\u00fcr die Pressekommunikation global f\u00fcr MINI und BMW Motorrad. Analyse von Trends und Themen rund um Digitalisierung treiben sie seit jeher an. Von 2022 bis Anfang 2025 war sie Leiterin Marketing bei BMW Deutschland. Als strategisch-konzeptionelle Denkerin mit Agentur- und langj\u00e4hriger Konzernerfahrung hat sie sich durch ihre kunden- und zahlenorientierte Herangehensweise ausgezeichnet.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MINI &#8211; BMW Group<\/p>\n","protected":false},"author":10,"featured_media":13270,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[21,22],"class_list":["post-13268","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025","portfolio_entries-referent-2025-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jennifer Treiber-Ruckenbrod | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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