{"id":12742,"date":"2025-03-19T13:30:36","date_gmt":"2025-03-19T12:30:36","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=12742"},"modified":"2025-05-30T17:34:36","modified_gmt":"2025-05-30T15:34:36","slug":"annette-calandrini","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/annette-calandrini\/","title":{"rendered":"Annette Calandrini"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12742'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-5916b315682bcb689ca03653a84a0739\">\n.avia-image-container.av-7a7kfx-5916b315682bcb689ca03653a84a0739 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-5916b315682bcb689ca03653a84a0739 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-5916b315682bcb689ca03653a84a0739 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12739 avia-img-lazy-loading-not-12739 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2025\/03\/Calandrini-Annette-Ferrero-web.jpg\" alt='' title='Calandrini-Annette-Ferrero-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-2156bebb474af98f5be08dcf1d902bab\">\n#top .av-special-heading.av-349dlv-2156bebb474af98f5be08dcf1d902bab{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-2156bebb474af98f5be08dcf1d902bab .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-2156bebb474af98f5be08dcf1d902bab .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-2156bebb474af98f5be08dcf1d902bab av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Annette Calandrini<\/h2><div class='av-subheading av-subheading_below'><p>Senior Media Managerin, Ferrero und<br \/>\nOWM Vorstand<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-f00ff831861b4f8ee20c6f67487f06ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Annette Calandrini ist Senior Media Managerin bei Ferrero und verantwortet seit ca. 15 Jahren die Mediastrategien und -planungen der Ferrero Marken, dabei steht die Orchestrierung \u00fcber alle Mediakan\u00e4le im Vordergrund. Fragenstellungen rund um Mediaeffizienz und -effektivit\u00e4t besch\u00e4ftigen sie, jeder (neue) Kanal muss auf Basis Zielgruppeneignung, Kontaktqualit\u00e4t und Wirtschaftlichkeit vor dem Hintergrund der verschiedenen Kampagnenaufgabenstellungen bewertet werden und sich am Ende im Mediakonzert \u201ebeweisen\u201c.<\/p>\n<p>Annette Calandrini ist seit Berufseinstieg in der Mediawelt beheimatet: Bereits in ihrer Diplomarbeit hat sie sich mit der Auswahl von Mediaagenturen bei der Siemens AG besch\u00e4ftigt, anschlie\u00dfend hat sie bei der MediaCom GmbH verschiedenste Kunden aus dem FMCG und Finanzsektor betreut.<\/p>\n<p>Zudem engagiert sie sich in der Verbandsarbeit, sie leitet u.a. die Expertengruppe Lebensmittelwerbung im BDSI.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ferrero und OWM Vorstand<\/p>\n","protected":false},"author":10,"featured_media":12739,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[21,22],"class_list":["post-12742","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2025","portfolio_entries-referent-2025-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annette Calandrini | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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