{"id":12104,"date":"2025-01-07T11:13:21","date_gmt":"2025-01-07T10:13:21","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=12104"},"modified":"2025-06-20T11:42:47","modified_gmt":"2025-06-20T09:42:47","slug":"dr-martell-beck","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/dr-martell-beck\/","title":{"rendered":"Dr. Martell Beck"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div 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.av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-c30f402267606d4118a120bd21d05c29 av-styling-no-styling avia-align-left  avia-builder-el-3  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2025\/01\/Beck-Dr.-Martell-Deutsche-Bahn_web.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-4  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-9df4ad7af816acf7ce5acb18aa3b4a88\">\n#top .av-special-heading.av-349dlv-9df4ad7af816acf7ce5acb18aa3b4a88{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-9df4ad7af816acf7ce5acb18aa3b4a88 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-9df4ad7af816acf7ce5acb18aa3b4a88 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-9df4ad7af816acf7ce5acb18aa3b4a88 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dr. Martell Beck<\/h2><div class='av-subheading av-subheading_below'><p>Chief Marketing Officer (CMO)<br \/>\nDeutsche Bahn (DB)<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-f00ff831861b4f8ee20c6f67487f06ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Martell Beck<\/strong> ist seit 01.06.2024 CMO der Deutschen Bahn AG.<\/p>\n<p>Von 2012 bis 2020 war er bei den Berliner Verkehrsbetrieben (BVG) Bereichsleiter f\u00fcr Marketing, Vertrieb und Digitalisierung. Dort entwickelte er die Kampagne \u201eWeil wir dich lieben\u201c und leitete damit eine grunds\u00e4tzliche Neuausrichtung der Kommunikation der BVG mit digitalem Schwerpunkt ein.<\/p>\n<p>Seit 2020 leitete er im Gesch\u00e4ftsfeld DB Cargo die Ressorts Marketing, Unternehmensstrategie und Transportpolitik. Mit Kampagnen wie \u201eG\u00fcter geh\u00f6ren auf die Schiene\u201c und \u201eAndere sind gut. Wir sind g\u00fcter.\u201c positionierte Beck den klimafreundlichen G\u00fcterverkehr insbesondere auf Social Media prominent.<\/p>\n<p>F\u00fcr seine Arbeit wurde er im Jahr 2021 durch das Fachmagazin HORIZONT als \u201eMann des Jahres Marketing\u201c und im Jahr 2018 vom Art Directors Club (ADC) als \u201eKunde des Jahres\u201c ausgezeichnet.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deutsche Bahn<\/p>\n","protected":false},"author":13,"featured_media":12384,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[7,21],"class_list":["post-12104","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2019","portfolio_entries-referent-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Martell Beck | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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