{"id":11593,"date":"2024-05-29T14:31:42","date_gmt":"2024-05-29T12:31:42","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=11593"},"modified":"2026-05-20T11:44:23","modified_gmt":"2026-05-20T09:44:23","slug":"daniel-poelkemann","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/daniel-poelkemann\/","title":{"rendered":"Daniel P\u00f6lkemann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11593'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-101393d3f8d1e792cff260fb66626f28\">\n.avia-image-container.av-7a7kfx-101393d3f8d1e792cff260fb66626f28 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-101393d3f8d1e792cff260fb66626f28 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-101393d3f8d1e792cff260fb66626f28 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12836 avia-img-lazy-loading-not-12836 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2024\/05\/Poelkemann-Daniel-Media-Impact-web.jpg\" alt='' title='P\u00f6lkemann-Daniel-Media Impact-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-90b305dcca8912326f14d1b9f706ab57\">\n#top .av-special-heading.av-349dlv-90b305dcca8912326f14d1b9f706ab57{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-90b305dcca8912326f14d1b9f706ab57 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-90b305dcca8912326f14d1b9f706ab57 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-90b305dcca8912326f14d1b9f706ab57 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Daniel P\u00f6lkemann<\/h2><div class='av-subheading av-subheading_below'><p>General Director f\u00fcr digitale Produkte<br \/>\nMedia Impact<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-0118e2eeb6461ddae872bcb34d1e015b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: black;\">Daniel P\u00f6lkemann ist seit \u00fcber 20 Jahren in der Medien- und Marketingbranche t\u00e4tig und verf\u00fcgt \u00fcber umfassende Erfahrung in digitalen Gesch\u00e4ftsmodellen sowie der datengetriebenen Monetarisierung journalistischer Inhalte. Bei Media Impact verantwortet er die Themenfelder Programmatic und Data, einschlie\u00dflich Commerce Media. Dar\u00fcber hinaus engagiert er sich als stellvertretender Vorsitzender des Online-Vermarkterkreises (OVK) im BVDW.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Media Impact<\/p>\n","protected":false},"author":10,"featured_media":12836,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[19,21,26],"class_list":["post-11593","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2024","portfolio_entries-referent-2025","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daniel P\u00f6lkemann | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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