{"id":11358,"date":"2024-04-23T15:42:17","date_gmt":"2024-04-23T13:42:17","guid":{"rendered":"https:\/\/horizont.dfvcg-events.de\/deutscher-medienkongress\/?post_type=portfolio&#038;p=11358"},"modified":"2026-03-10T11:21:14","modified_gmt":"2026-03-10T10:21:14","slug":"nils-graef","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/horizont-kongress\/referenten\/nils-graef\/","title":{"rendered":"Nils Gr\u00e4f"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-a7cpvh-4af2a67353764478dd6c5f66bd6f5bc2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'   data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11358'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6\">\n.flex_column.av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91z3bx-2eeb31647dc5c78499c2f83e3e21a2e6 av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7a7kfx-3f4861b64b2a4352ffa99e37822a8f81\">\n.avia-image-container.av-7a7kfx-3f4861b64b2a4352ffa99e37822a8f81 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7a7kfx-3f4861b64b2a4352ffa99e37822a8f81 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7a7kfx-3f4861b64b2a4352ffa99e37822a8f81 av-styling-no-styling avia-align-left  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15058 avia-img-lazy-loading-not-15058 avia_image ' src=\"https:\/\/dfvcg-events.de\/horizont-kongress\/wp-content\/uploads\/2024\/04\/Graef-Nils-Amazon-Ads-1.jpg\" alt='' title='Gr\u00e4f-Nils-Amazon Ads'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd\">\n.flex_column.av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5si1yl-f7cb215801cea4f5e15fddd624eaecfd av_two_third  avia-builder-el-3  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-349dlv-e941c9c5e7368fe1bb50dcf06e962cc5\">\n#top .av-special-heading.av-349dlv-e941c9c5e7368fe1bb50dcf06e962cc5{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-349dlv-e941c9c5e7368fe1bb50dcf06e962cc5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-349dlv-e941c9c5e7368fe1bb50dcf06e962cc5 .av-subheading{\nfont-size:17px;\n}\n<\/style>\n<div  class='av-special-heading av-349dlv-e941c9c5e7368fe1bb50dcf06e962cc5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Nils Gr\u00e4f<\/h2><div class='av-subheading av-subheading_below'><p>Managing Director<br \/>\nAmazon Ads<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2vvrjh-0118e2eeb6461ddae872bcb34d1e015b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nils Gr\u00e4f ist seit 2019 Managing Director von Amazon Ads Germany. Seine \u00fcber 20-j\u00e4hrige Karriere im digitalen Business umfasst Stationen in Werbung, Medien und Handel. Vor Amazon war er Mitgr\u00fcnder der Digitalagentur Cocomore, Unternehmensberater in den Bereichen Medien und Handel bei der Boston Consulting Group und Leiter des Strategie-Teams in der Unternehmensentwicklung der Otto Group.<br \/>\nSeine Amazon-Laufbahn begann er 2012 zun\u00e4chst als Verantwortlicher f\u00fcr das deutsche Buchgesch\u00e4ft, bevor er die Leitung von Amazon Ads in Deutschland \u00fcbernahm. Seitdem entwickelte sich Amazon Ads zu einem Full-Funnel-Anbieter, der Marken heute entlang der gesamten Customer Journey begleitet und auch im Streaming-Video-Umfeld Ma\u00dfst\u00e4be setzt.<br \/>\nSein akademischer Werdegang f\u00fchrte ihn an die IESE Business School Barcelona sowie an die ESB Reutlingen und die Northeastern University in Boston. Dort bewies er bereits 1999 mit seiner Abschlussarbeit zur Effektivit\u00e4tsmessung von Online-Werbung seinen Weitblick f\u00fcr digitale Entwicklungen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Ads<\/p>\n","protected":false},"author":10,"featured_media":15058,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[19,21,26],"class_list":["post-11358","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-referent-2024","portfolio_entries-referent-2025","portfolio_entries-referent-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nils Gr\u00e4f | HORIZONT Kongress<\/title>\n<meta name=\"description\" content=\"Seien Sie dabei, h\u00f6ren Sie spannende Vortr\u00e4ge und nutzten Sie die Chance vor Ort zum Networking. 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