{"id":3406,"date":"2026-06-24T14:12:24","date_gmt":"2026-06-24T12:12:24","guid":{"rendered":"https:\/\/dfvcg-events.de\/fvw-travel-talk-kongress\/?post_type=portfolio&#038;p=3406"},"modified":"2026-06-24T14:12:24","modified_gmt":"2026-06-24T12:12:24","slug":"susan-schramm","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/fvw-travel-talk-kongress\/vortragend\/susan-schramm\/","title":{"rendered":"Susan Schramm"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b4ag9-25627998f9a1f6234a00f4e2a4b3e700\">\n.avia-section.av-b4ag9-25627998f9a1f6234a00f4e2a4b3e700{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/dfvcg-events.de\/fvw-travel-talk-kongress\/wp-content\/uploads\/sites\/59\/2024\/10\/dfvCG-fvw-Travel-Talk-header.jpg);\nbackground-position:100% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-b4ag9-25627998f9a1f6234a00f4e2a4b3e700 main_color 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class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-2  el_after_av_section  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-c05b06807165ce2929c108bc5973376e\">\n.avia-image-container.av-k7z57foz-c05b06807165ce2929c108bc5973376e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-c05b06807165ce2929c108bc5973376e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-c05b06807165ce2929c108bc5973376e av-styling-no-styling 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data-created_by=\"avia_inline_auto\" id=\"style-css-av-mav5b70j-b1b8ff4ed3573902b041e369aa3b6820\">\n#top .hr.hr-invisible.av-mav5b70j-b1b8ff4ed3573902b041e369aa3b6820{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mav5b70j-b1b8ff4ed3573902b041e369aa3b6820 hr-invisible  avia-builder-el-4  el_after_av_image  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<article  class='iconbox iconbox_top av-mav595tc-9c56b85f7b5e2bd7225fc92ff6c1bf04  avia-builder-el-5  el_after_av_hr  avia-builder-el-last  main_color'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><a href='https:\/\/www.linkedin.com\/in\/susan-schramm\/' title='' aria-label=''  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='linkedin-circled' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Linkedin-circled<\/title>\n<desc id='av-svg-desc-1'>Linkedin-circled<\/desc>\n<path d=\"M15.36 0.64q6.4 0 10.88 4.48t4.48 10.88q0 6.336-4.48 10.848t-10.88 4.512q-6.336 0-10.848-4.512t-4.512-10.848q0-6.4 4.512-10.88t10.848-4.48zM11.584 22.336v-9.984h-3.072v9.984h3.072zM10.048 11.072q1.664 0 1.664-1.536t-1.664-1.536q-0.704 0-1.184 0.448t-0.48 1.088q0 1.536 1.664 1.536zM22.976 22.336v-5.888q0-2.112-0.992-3.232t-2.592-1.12q-2.112 0-3.072 1.6h-0.064l-0.192-1.344h-2.688q0.064 0.896 0.064 3.2v6.784h3.136v-5.76q0-0.576 0.128-0.768 0.384-1.216 1.6-1.216 1.536 0 1.536 2.176v5.568h3.136z\"><\/path>\n<\/svg><\/a><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-6  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-a896327106485994e0f4caac90509c65\">\n#top .av-special-heading.av-kaux4tv8-a896327106485994e0f4caac90509c65{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-a896327106485994e0f4caac90509c65 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-a896327106485994e0f4caac90509c65 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-a896327106485994e0f4caac90509c65 av-special-heading-h2 blockquote modern-quote  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Susan Schramm<\/h2><div class='av-subheading av-subheading_below'><p>CMO<br \/>\nMotel One<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Susan Schramm studierte BWL an der Universit\u00e4t Mannheim, mit einem Auslandsjahr in Frankreich, und begann ihre Karriere 1995 bei der Werbeagentur Heye &amp; Partner in M\u00fcnchen. Nach weiteren Stationen in der Branche wechselte sie 2001 auf Unternehmensseite.<\/p>\n<p>Bei McDonald&#8217;s verbrachte sie fast zwei Jahrzehnte: zun\u00e4chst im US-Headquarter mit Verantwortung f\u00fcr die globale McDonald&#8217;s\u2013Disney Alliance, sp\u00e4ter in verschiedenen Funktionen im In- und Ausland. 2016 wurde sie als CMO in den Vorstand von McDonald&#8217;s Deutschland berufen. Sie pr\u00e4gte das Erscheinungsbild der Marke, trieb die Digitalisierung des Marketings voran und bewies auch in Krisenzeiten strategisches Gesp\u00fcr. 2020 wurde sie als \u201eCMO of the Year&#8220; ausgezeichnet.<\/p>\n<p>Seit Oktober 2023 ist Susan Schramm CMO bei Motel One. Sie verantwortet das Marketing einer der erfolgreichsten europ\u00e4ischen Hotelmarken \u2013 mit Fokus auf emotionale Markenf\u00fchrung, digitale Exzellenz und die Weiterentwicklung des Kundenerlebnisses \u00fcber alle Touchpoints hinweg.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motel One<\/p>\n","protected":false},"author":24,"featured_media":3407,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[58],"class_list":["post-3406","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vortragende: Susan Schramm | fvw|TravelTalk Kongress<\/title>\n<meta name=\"description\" content=\"fvw|TravelTalk Kongress | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Susan Schramm\" \/>\n<meta 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