{"id":3197,"date":"2026-06-01T13:30:43","date_gmt":"2026-06-01T11:30:43","guid":{"rendered":"https:\/\/dfvcg-events.de\/fvw-travel-talk-kongress\/?post_type=portfolio&#038;p=3197"},"modified":"2026-06-08T18:37:42","modified_gmt":"2026-06-08T16:37:42","slug":"tom-huelser","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/fvw-travel-talk-kongress\/vortragend\/tom-huelser\/","title":{"rendered":"Tom H\u00fclser"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b4ag9-25627998f9a1f6234a00f4e2a4b3e700\">\n.avia-section.av-b4ag9-25627998f9a1f6234a00f4e2a4b3e700{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/dfvcg-events.de\/fvw-travel-talk-kongress\/wp-content\/uploads\/sites\/59\/2024\/10\/dfvCG-fvw-Travel-Talk-header.jpg);\nbackground-position:100% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-b4ag9-25627998f9a1f6234a00f4e2a4b3e700 main_color 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data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"32\" viewBox=\"0 0 31 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Linkedin-circled<\/title>\n<desc id='av-svg-desc-1'>Linkedin-circled<\/desc>\n<path d=\"M15.36 0.64q6.4 0 10.88 4.48t4.48 10.88q0 6.336-4.48 10.848t-10.88 4.512q-6.336 0-10.848-4.512t-4.512-10.848q0-6.4 4.512-10.88t10.848-4.48zM11.584 22.336v-9.984h-3.072v9.984h3.072zM10.048 11.072q1.664 0 1.664-1.536t-1.664-1.536q-0.704 0-1.184 0.448t-0.48 1.088q0 1.536 1.664 1.536zM22.976 22.336v-5.888q0-2.112-0.992-3.232t-2.592-1.12q-2.112 0-3.072 1.6h-0.064l-0.192-1.344h-2.688q0.064 0.896 0.064 3.2v6.784h3.136v-5.76q0-0.576 0.128-0.768 0.384-1.216 1.6-1.216 1.536 0 1.536 2.176v5.568h3.136z\"><\/path>\n<\/svg><\/a><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-6  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-52a0c6694a1a6597b34718025b4fbcc9\">\n#top .av-special-heading.av-kaux4tv8-52a0c6694a1a6597b34718025b4fbcc9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-52a0c6694a1a6597b34718025b4fbcc9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-52a0c6694a1a6597b34718025b4fbcc9 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-52a0c6694a1a6597b34718025b4fbcc9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Tom H\u00fclser<\/h2><div class='av-subheading av-subheading_below'><p>CEO<br \/>\nFreshcells<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mq5fl2jh-7d29f7b5105bf8fa96515336f22b79d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">Tom H\u00fclser steht als Vision\u00e4r, Systems Engineer sowie Gr\u00fcndungsgesch\u00e4ftsf\u00fchrer hinter der\u00a0freshcells\u00a0systems\u00a0engineering\u00a0GmbH in D\u00fcsseldorf.\u202fBereits ab 1999 war er freiberuflich in Planung, Vertrieb und Realisierung EDV-gest\u00fctzter Systeme t\u00e4tig und baute w\u00e4hrend seines Systems-Engineering-Studiums (Schwerpunkt Network Engineering) an der Universit\u00e4t Duisburg-Essen produktive EDV-Systeme auf. In dieser Zeit begann er, sich wissenschaftlich mit neuronalen Netzen, Usability Engineering und Datengest\u00fctzten Systemen zu besch\u00e4ftigen \u2013 lange bevor KI und\u00a0Machine\u00a0Learning ihren heutigen Hype erreichten.\u00a0Seit 2005 konzipiert und realisiert er webbasierte Softwarel\u00f6sungen, seit 2007 als Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von\u00a0freshcells. Sein beruflicher Schwerpunkt liegt mit seiner Firma auf strategischer IT-Beratung, Systems Engineering,\u00a0cloud-nativen Architekturen und Datenhomogenisierung. Fachlich ist\u00a0freshcells\u00a0insbesondere auf MACH-Architekturen (Microservices, API-first, Cloud-native,\u00a0Headless) spezialisiert sowie auf die Entwicklung der touristischen Business-Plattform\u00a0TravelSandbox\u00ae, die heterogene Quellsysteme konsolidiert und f\u00fcr moderne Commerce- und Experience-Frontends\u00a0nutzbar macht.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Unter seiner Leitung hat\u00a0freshcells\u00a0\u00fcber 100 Reisemarken und Enterprise-Kunden bei der digitalen Transformation begleitet \u2013 darunter\u00a0alltours,\u00a0ADAC Reisen, DER Touristik (z. B. Kuoni, lastminute.ch), Eurowings Holidays, Schauinsland-Reisen, Explorer World\u00a0of\u00a0Travel und viele mehr, ebenso Kunden aus Industrie und Finanzwesen wie\u00a0apobank, Henkel, Mitsubishi Electric, Ratiopharm.\u00a0Ein technologischer Schwerpunkt liegt dabei auf der B\u00fcndelung heterogener Systeme (in der Touristik etwa Amadeus,\u00a0Bewotec,\u00a0Nezasa,\u00a0Peakwork\u00a0und weitere) \u00fcber eine zentrale Middleware-Schicht, um flexible, performante und personalisierbare\u00a0Frontends\u00a0zu erm\u00f6glichen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Als Speaker und\u00a0Panelist\u00a0tritt Tom H\u00fclser\u202fzu Themen wie \u201eFrom Legacy to Legendary\u201c, \u201eDigital erfolgreich \u2013 Plattformen, Daten, KI\u201c oder Multi-Source-Architekturen im Travel-E-Commerce auf und teilt seine Erfahrungen u. a. bei Branchentagungen.\u202fAuf dem\u00a0fvw|TravelTalk\u00a0Kongress 2026 in Leipzig ist er als Experte im Panel \u201eKI in der Touristik: Zwischen Hype, Realit\u00e4t und echtem Mehrwert\u201c vertreten, wo er insbesondere f\u00fcr einen pragmatischen, gesch\u00e4ftsorientierten Einsatz von KI jenseits des Buzzwords steht.<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Freshcells<\/p>\n","protected":false},"author":4,"featured_media":3212,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[58],"class_list":["post-3197","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vortragende: Tom H\u00fclser | fvw|TravelTalk Kongress<\/title>\n<meta name=\"description\" content=\"fvw|TravelTalk Kongress | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Tom H\u00fclser\" \/>\n<meta name=\"robots\" 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