{"id":3084,"date":"2026-07-09T12:04:40","date_gmt":"2026-07-09T10:04:40","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?post_type=portfolio&#038;p=3084"},"modified":"2026-07-14T17:14:37","modified_gmt":"2026-07-14T15:14:37","slug":"oliver-errichiello","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/oliver-errichiello\/","title":{"rendered":"Prof. Dr. Oliver Errichiello"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3084'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-b8b39883fc9b59b8323f8800accfc9e1\">\n.avia-image-container.av-k7z57foz-b8b39883fc9b59b8323f8800accfc9e1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-b8b39883fc9b59b8323f8800accfc9e1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-b8b39883fc9b59b8323f8800accfc9e1 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3085 avia-img-lazy-loading-not-3085 avia_image ' src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2026\/07\/Errichiello-Prof.-Dr.-Oliver-Institut-fuer-Markensoziologie-web.jpg\" alt='' title='Errichiello-Prof. Dr.-Oliver-Institut f\u00fcr Markensoziologie-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-37553f5c7fd92164ff3585f7762dc221\">\n#top .av-special-heading.av-kaux4tv8-37553f5c7fd92164ff3585f7762dc221{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-37553f5c7fd92164ff3585f7762dc221 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-37553f5c7fd92164ff3585f7762dc221 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-37553f5c7fd92164ff3585f7762dc221 av-special-heading-h2 meta-heading blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Oliver Errichiello<\/h2><div class='av-subheading av-subheading_below'><p>Professor f\u00fcr Markensoziologie und Markenmanagement, Hochschule Mittweida sowie Dozent an den Universit\u00e4ten Hamburg, Luzern und Ningbo (China)<\/p>\n<p>Gesch\u00e4ftsf\u00fchrer, B\u00fcro f\u00fcr Markenentwicklung<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Oliver Errichiello, 1973 in Hamburg geboren, ist ein bekannter deutsch-italienischer Wirtschaftssoziologe, Konsumphilosoph und Autor. Er studierte Soziologie und Psychologie in Hamburg und Lyon und promo- vierte \u00fcber \u00bbMarkensoziologische Werbung\u00ab. Er arbeitete f\u00fcr das Protokoll des Deutschen Bundestages, anschlie\u00dfend als Strategischer Planer bei Werbeagenturen und im Marketingbereich. Er ist Direktor am \u201eInstitut f\u00fcr Markensoziologie\u201c und Gesch\u00e4ftsf\u00fchrer des \u201eB\u00fcro f\u00fcr Markenentwicklung\u201c. Errichiello ist Fachmann f\u00fcr Markenpositionierung, Werbung und gr\u00fcne Markenf\u00fchrung und lehrt Markensoziologie und Konsumpsychologie an den Hochschulen Mittweida und Luzern sowie der Universit\u00e4t Hamburg. Vortr\u00e4ge und Seminare f\u00fchrten ihn u.a. nach Gro\u00dfbritannien, Italien, Indonesien und China. Zudem ist er Autor von 25 Sach- und Fachb\u00fcchern und regelm\u00e4\u00dfiger Interviewpartner \u00fcber Werbung und Konsum bei ARD \u00fcber DLF bis ZDF. Serie neuestes Buch \u201eWerbung f\u00fcr den Zeitgeist\u201c wurde in zahlreichen Zeitungen und Magazinen besprochen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>B\u00fcro f\u00fcr Markenentwicklung<\/p>\n","protected":false},"author":34,"featured_media":3085,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[55,54],"class_list":["post-3084","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragende-2026","portfolio_entries-vortragende-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Prof. Dr. Oliver Errichiello | Experience Day<\/title>\n<meta name=\"description\" content=\"Experience Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Prof. Dr. Oliver Errichiello\" \/>\n<meta name=\"robots\" content=\"index, follow, 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