{"id":2939,"date":"2026-05-20T15:52:16","date_gmt":"2026-05-20T13:52:16","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?post_type=portfolio&#038;p=2939"},"modified":"2026-05-20T15:52:16","modified_gmt":"2026-05-20T13:52:16","slug":"lisa-charlotte-wolter","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/lisa-charlotte-wolter\/","title":{"rendered":"Lisa-Charlotte Wolter"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2939'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-37d4f32c97629fbd9cb8a0eded14aec6\">\n.avia-image-container.av-k7z57foz-37d4f32c97629fbd9cb8a0eded14aec6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-37d4f32c97629fbd9cb8a0eded14aec6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-37d4f32c97629fbd9cb8a0eded14aec6 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2936 avia-img-lazy-loading-not-2936 avia_image ' src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/05\/Wolter-Lisa-iU-web.jpg\" alt='' title='Wolter-Lisa-iU-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-0f25d2ead2bfd6a77763897d97451ab8\">\n#top .av-special-heading.av-kaux4tv8-0f25d2ead2bfd6a77763897d97451ab8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-0f25d2ead2bfd6a77763897d97451ab8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-0f25d2ead2bfd6a77763897d97451ab8 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-0f25d2ead2bfd6a77763897d97451ab8 av-special-heading-h2 meta-heading blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Lisa-Charlotte Wolter<\/h2><div class='av-subheading av-subheading_below'><p>Head of IU Research Center for Sustainable Media &amp; Marketing Wolter<br \/>\nValue Media<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-a18c0bcded5d1c9d05f50a7123e6837d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Lisa-Charlotte\u00a0Wolter\u00a0ist Studiengangsleiterin Online Marketing und Customer Centricity an der IU (International University of Applied Sciences) und leitet das Research Center for Sustainable Media &amp; Marketing (RCSMM). Ihre weiteren Forschungsschwerpunkte sind Media- und Consumer Engagement Prozesse und damit verbundene Zusammenh\u00e4nge von Werten, Emotionen und Vertrauen. Im Rahmen des Research Centers entwickelt sie gemeinsam mit einem interdisziplin\u00e4ren Forscherteam eine wissenschaftlich fundierte Value-Media-Skala, die den Beitrag von Medien aus Nutzerperspektive systematisch erfasst und erweiterte Orientierungsma\u00dfst\u00e4be f\u00fcr eine nachhaltigere Mediaplanung liefert. Zur prozessbegleitenden Praxisreflexion wurde am RCSMM ein Value Media Board institutionell verankert. Ziel ist es, die Wertsch\u00f6pfung durch Mediennutzung, und die dadurch generierte Aufmerksamkeit von Menschen, die im Werbemarkt h\u00e4ufig prim\u00e4r \u00fcber \u00f6konomische KPIs bewertet wird, differenzierter sichtbar zu machen und damit verantwortungsvolleres Handeln f\u00fcr Werbetreibende zu erm\u00f6glichen<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Value Media<\/p>\n","protected":false},"author":34,"featured_media":2936,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[4,52,55,54],"class_list":["post-2939","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-feature","portfolio_entries-vortragende-2025","portfolio_entries-vortragende-2026","portfolio_entries-vortragende-feature-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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