{"id":1889,"date":"2025-07-11T15:23:49","date_gmt":"2025-07-11T13:23:49","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?post_type=portfolio&#038;p=1889"},"modified":"2025-08-06T16:37:43","modified_gmt":"2025-08-06T14:37:43","slug":"uwe-munzinger","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/uwe-munzinger\/","title":{"rendered":"Uwe Munzinger"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1889'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-cdea456652661664788898094d3f524e\">\n.avia-image-container.av-k7z57foz-cdea456652661664788898094d3f524e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-cdea456652661664788898094d3f524e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-cdea456652661664788898094d3f524e av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1890 avia-img-lazy-loading-not-1890 avia_image ' src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/07\/Munzinger-Uwe-Munzinger-Brand-Experience-web.png\" alt='' title='Munzinger-Uwe-Munzinger Brand &amp; Experience-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-3e8d6eb242b7f332ad6623f1d9ca6c84\">\n#top .av-special-heading.av-kaux4tv8-3e8d6eb242b7f332ad6623f1d9ca6c84{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-3e8d6eb242b7f332ad6623f1d9ca6c84 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-3e8d6eb242b7f332ad6623f1d9ca6c84 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-3e8d6eb242b7f332ad6623f1d9ca6c84 av-special-heading-h2 meta-heading blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Uwe Munzinger<\/h2><div class='av-subheading av-subheading_below'><p>Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer<br \/>\nMunzinger Brand &amp; Experience GmbH<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mcyug04a-dc39568774c20f22eb6410a7de6c988c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Uwe Munzinger ist f\u00fchrender Experte zu allen Fragen der strategischen Markenf\u00fchrung sowie der Brand Experience.<\/p>\n<p>Vor der Gr\u00fcndung von Munzinger Brand &amp; Experience war er Mitgr\u00fcnder und Gesch\u00e4ftsf\u00fchrer von Sasserath Munzinger Plus, einer Gesellschaft f\u00fcr Marken-, Kultur- und Innovationsberatung. Zuvor war Uwe Munzinger Gesch\u00e4ftsf\u00fchrer und Gesellschafter von Icon Brand Navigation (heute: Kantar), einem international f\u00fchrenden Institut f\u00fcr forschungsgest\u00fctzte Markenberatung sowie Gesch\u00e4ftsf\u00fchrer f\u00fcr Strategische Planung und Research Europe in der BBDO-Gruppe. Seine berufliche Laufbahn startete er bei der GfK-Gruppe, wo er haupts\u00e4chlich im Bereich internationale Werbeforschung arbeitete.<\/p>\n<p>Neben seiner Funktion als Aufsichtsrat in verschiedenen Unternehmen ist Uwe Munzinger bei der Deutschen Werbewissenschaftlichen Gesellschaft (DWG), sowie der Gesellschaft zur Erforschung des Markenwesens (GEM) , der Forschungsplattform im Netzwerk des Markenverbandes aktiv, wo er mehr als 10 Jahre lang als Vorstand fungierte.<\/p>\n<p>Uwe Munzinger ist Autor und Co-Autor der B\u00fccher \u201eMarkenkommunikation \u2013 Wie Marken Zielgruppen erreichen und Begehren ausl\u00f6sen\u201c, \u201eIm Zeitalter der Supermarken \u2013 Neue Paradigmen der Markenf\u00fchrung\u201c, \u201eMarken erleben im digitalen Zeitalter\u201c sowie \u201e11 Irrt\u00fcmer \u00fcber Marken\u201c.<\/p>\n<p>Im Herbst 2025 erscheint zusammen mit Olaf Hartmann das Buch \u201eMarkenkraft durch Brand Experience\u201c.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Munzinger Brand &amp; Experience<\/p>\n","protected":false},"author":34,"featured_media":1890,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[4,52],"class_list":["post-1889","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-feature","portfolio_entries-vortragende-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Uwe Munzinger | Experience Day<\/title>\n<meta name=\"description\" content=\"Experience Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Uwe Munzinger\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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