{"id":1885,"date":"2025-07-11T15:21:59","date_gmt":"2025-07-11T13:21:59","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?post_type=portfolio&#038;p=1885"},"modified":"2025-10-01T19:56:29","modified_gmt":"2025-10-01T17:56:29","slug":"olaf-hartmann","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/olaf-hartmann\/","title":{"rendered":"Olaf Hartmann"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1885'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-a3a5846121531947afc9bfff8f70abd0\">\n.avia-image-container.av-k7z57foz-a3a5846121531947afc9bfff8f70abd0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-a3a5846121531947afc9bfff8f70abd0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-a3a5846121531947afc9bfff8f70abd0 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1886 avia-img-lazy-loading-not-1886 avia_image ' src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/07\/Hartmann-Olaf-Multisense-Institut-01-web.jpg\" alt='' title='Hartmann-Olaf-Multisense Institut-01-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-a235a0afeb2bb93abee3be2e401f82a7\">\n#top .av-special-heading.av-kaux4tv8-a235a0afeb2bb93abee3be2e401f82a7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-a235a0afeb2bb93abee3be2e401f82a7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-a235a0afeb2bb93abee3be2e401f82a7 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-a235a0afeb2bb93abee3be2e401f82a7 av-special-heading-h2 meta-heading blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Olaf Hartmann<\/h2><div class='av-subheading av-subheading_below'><p>Multisense Institut<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mcyug04a-dc39568774c20f22eb6410a7de6c988c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Hartmann ist Markenberater, Autor, Podcast-Host und Stra\u00dfenjongleur im Ruhestand. Er forscht im Bereich Brand Experience und ber\u00e4t Unternehmen in Fragen der strategischen Markenf\u00fchrung.<\/p>\n<p>Er ist ein Pionier des multisensorischen Marketings, Gr\u00fcnder des Multisense Instituts, Host des Podcasts MARKENKRAFT sowie Co-Autor mehrere Fachb\u00fccher u.a. von \u201eMarkenkraft durch Brand Experience\u201c (Erscheinungstermin: Herbst 2025).<\/p>\n<p>Seit 2014 engagiert er sich in der Gesellschaft zur Erforschung des Markenwesens \u2013 der Forschungsplattform im Netzwerk des Markenverbands und ist Mitglied in der Deutschen Werbewissenschaftlichen Gesellschaft (DWG).<\/p>\n<p>Zusammen mit Uwe Munzinger leitet er Seminare zum Thema \u201eNext Level Brand Management\u201c.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-av_button-1f28b51f694f12572051ab4365ea0936-wrap avia-button-left  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/'  class='avia-button av-av_button-1f28b51f694f12572051ab4365ea0936 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-left avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Zum Werk des Autors\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='book' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"32\" viewBox=\"0 0 22 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Book<\/title>\n<desc id='av-svg-desc-1'>Book<\/desc>\n<path d=\"M21.824 8.192q0.576 0.256 0.576 0.896v17.984q0 0.448-0.384 0.8t-0.896 0.352q-1.472 0-1.472-1.152v-16.704q0-0.384-0.384-0.576l-12.928-6.912q-1.024-0.32-2.176 0.32-1.408 0.64-1.792 1.408l13.056 7.296q0.576 0.256 0.576 0.896v17.6q0 0.704-0.576 0.896-0.192 0.128-0.512 0.128-0.448 0-0.64-0.128-0.256-0.192-6.464-4.064t-6.784-4.192q-0.832-0.576-0.832-1.088l-0.192-16.768q0-0.896 0.448-1.664 0.896-1.472 3.264-2.464t3.712-0.288z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Zum Werk des Autors<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Multisense Institut<\/p>\n","protected":false},"author":34,"featured_media":1886,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[52],"class_list":["post-1885","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragende-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Olaf Hartmann | Experience Day<\/title>\n<meta name=\"description\" content=\"Experience Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Olaf Hartmann\" \/>\n<meta name=\"robots\" content=\"index, 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