{"id":1832,"date":"2025-05-28T10:55:11","date_gmt":"2025-05-28T08:55:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?post_type=portfolio&#038;p=1832"},"modified":"2025-10-27T10:31:49","modified_gmt":"2025-10-27T09:31:49","slug":"jens-loenneker","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/jens-loenneker\/","title":{"rendered":"Jens L\u00f6nneker"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1832'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-a82942d78f873fe34bcd611747850f99\">\n.avia-image-container.av-k7z57foz-a82942d78f873fe34bcd611747850f99 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-a82942d78f873fe34bcd611747850f99 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-a82942d78f873fe34bcd611747850f99 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2448 avia-img-lazy-loading-not-2448 avia_image ' src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/05\/Loenneker-Jens-rheingold-salon-web.jpg\" alt='' title='L\u00f6nneker-Jens-rheingold salon-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-ad7d174666345f0c37dd52429da81641\">\n#top .av-special-heading.av-kaux4tv8-ad7d174666345f0c37dd52429da81641{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-ad7d174666345f0c37dd52429da81641 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-ad7d174666345f0c37dd52429da81641 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-ad7d174666345f0c37dd52429da81641 av-special-heading-h2 meta-heading blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jens L\u00f6nneker<\/h2><div class='av-subheading av-subheading_below'><p>Gr\u00fcnder und Gesch\u00e4ftsf\u00fchrer<br \/>\nrheingold salon<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mh8xusqd-f15448d472aefa7940d15a48e6acf0f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Jens L\u00f6nneker ist Tiefenpsychologe mit dem Schwerpunkt Markt-, Medien und Kulturforschung. Er forscht und ber\u00e4t national wie international in den Bereichen<br \/>\nGrundlagenforschung, Produkt- und Markenentwicklung und Kommunikationsstrategien und hat u.a. Beitr\u00e4ge zu den Themenfeldern Ern\u00e4hrung, Medien, \u00f6ffentliche Meinungsbildung, Sponsoring und Verfassungsmarketing ver\u00f6ffentlicht. Als Lehrbeauftragter bzw. Referent war er u.a. an der Universit\u00e4t der K\u00fcnste in Berlin, der<br \/>\nBusiness School Berlin (BSB) und der Universit\u00e4t St. Gallen t\u00e4tig. Jens L\u00f6nneker ist Pr\u00e4sident der Gesellschaft zur Erforschung des Markenwesens e.V. (G\u00b7E\u00b7M) \u2013 eine der \u00e4ltesten Forschungsgesellschaften in Deutschland mit einer Tradition von \u00fcber 100 Jahren. Jens L\u00f6nneker ist einer der Gr\u00fcnder der rheingold Gruppe. Zusammen mit seiner Frau Ines Imdahl gr\u00fcndete er 2010 den rheingold salon \u2013 heute eine der ersten Adressen in der qualitativen Markt-Medienforschung. Jens L\u00f6nneker wurde am 6. November 1957 in Hannover geboren und lebt heute in K\u00f6ln. Nach der Schulausbildung absolvierte er zun\u00e4chst eine Ausbildung zum Bankkaufmann. Die dort gemachten Erfahrungen f\u00fchrten zum Entschluss Psychologie zu studieren. Sein Psychologie- Studium an der Universit\u00e4t zu K\u00f6ln schloss er 1987 ab. Daran anschlie\u00dfend erfolgte die Gr\u00fcndung eines Markt- und Medienforschungsinstituts \u2013 sp\u00e4ter rheingold.<\/p>\n<p>\u00dcber rheingold salon:<br \/>\nDer rheingold salon kombiniert langj\u00e4hrige tiefenpsychologische Expertise aus Moderation, Projekt- und Prozessbegleitung, Research und Marketing zu einem eigenen Angebot im Markt. Der rheingold salon positioniert sich dabei \u201ezwischen\u201c den klassischen Angeboten aus Unternehmensberatung und Marktforschung. Neben der klassischen, tiefenpsychologischen und morphologischen Marktforschung bietet der rheingold salon vor allem Strategien und strategische Beratung in den Bereichen Marketing, Markenf\u00fchrung und -entwicklung, Public Relations, Unternehmensausrichtung und unternehmensinterne Prozesse, Kommunikations- und Konzeptentwicklung, Innovationsprozesse sowie Teambuilding an. Die gesamte Beratung der Agentur ist \u201aresearch insight\u2018 \u2013 basiert auf Marktforschung und Erkenntnissen, die im Laufe von \u00fcber 25 Jahren gesammelt werden konnten. Die Basis der Arbeit bildet dabei die morphologische Markt- und Medienforschung, die an der Universit\u00e4t K\u00f6ln entwickelt wurde. Zu den Kunden des salon z\u00e4hlen sowohl kleinere Unternehmen wie die bekanntesten Adressen der deutschen und internationalen Wirtschaft.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rheingold Salon<\/p>\n","protected":false},"author":34,"featured_media":2448,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[52],"class_list":["post-1832","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragende-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Jens L\u00f6nneker | Experience Day<\/title>\n<meta name=\"description\" content=\"Experience Day | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Jens L\u00f6nneker\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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