{"id":1808,"date":"2025-05-15T14:56:51","date_gmt":"2025-05-15T12:56:51","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?post_type=portfolio&#038;p=1808"},"modified":"2025-07-11T10:06:49","modified_gmt":"2025-07-11T08:06:49","slug":"maike-abel","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/maike-abel\/","title":{"rendered":"Maike Abel"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1808'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-d24f13923b6d76c09c7fb5ba08b45ef9\">\n.avia-image-container.av-k7z57foz-d24f13923b6d76c09c7fb5ba08b45ef9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-d24f13923b6d76c09c7fb5ba08b45ef9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-d24f13923b6d76c09c7fb5ba08b45ef9 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1816 avia-img-lazy-loading-not-1816 avia_image ' src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/05\/Abel-Maike-Nestle-Deutschland-web.jpg\" alt='' title='Abel-Maike-Nestl\u00e9 Deutschland-web'  height=\"500\" width=\"400\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-5c63f54ef37fcc9b271a110a1212dafa\">\n#top .av-special-heading.av-kaux4tv8-5c63f54ef37fcc9b271a110a1212dafa{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-5c63f54ef37fcc9b271a110a1212dafa .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-5c63f54ef37fcc9b271a110a1212dafa .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-5c63f54ef37fcc9b271a110a1212dafa av-special-heading-h2 meta-heading blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Maike Abel<\/h2><div class='av-subheading av-subheading_below'><p>Digital &amp; Corporate Marketing Director<br \/>\nNestl\u00e9 Deutschland AG und OWM Vorstandsvorsitzende<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-cc8f536f476c354fb273c6b3e8aa0dbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Maike Abel, Digital &amp; Corporate Marketing Director der Nestl\u00e9 Deutschland AG leitet den Bereich Corporate Marketing im Kontext der digitalen Transformation des Unternehmens. In dieser Verantwortung setzt sie einen klaren Fokus auf Innovation und die Automatisierung der Marketingprozesse aber auch gleichzeitig eine R\u00fcckbesinnung zur \u201eMarken-Gesundheit\u201c und einer guten Balance zwischen Performance-Orientierung und Brand Building.<br \/>\nIhre Karriere begann vor 20 Jahren auf Media-Agenturseite (ZenithOptimedia u. Vizeum) und setzte sich als Media Manager Europe bei der Molkerei Theo M\u00fcller fort.<\/p>\n<p>2012 wechselte die diplomierte Betriebswirtin zun\u00e4chst ins europ\u00e4ische Media Procurement bei Nestl\u00e9, mit Verantwortung f\u00fcr 10 EMENA M\u00e4rkte und f\u00fchrte diese Reise mit der Leitung von Media, CRM &amp; Content in Corporate Marketing fort, bis sie schlussendlich im Oktober 2023 die vollst\u00e4ndige Verantwortung f\u00fcr den gesamten Bereich \u00fcbernahm.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 Deutschland AG<\/p>\n","protected":false},"author":34,"featured_media":1816,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[4,52],"class_list":["post-1808","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-feature","portfolio_entries-vortragende-2025"],"yoast_head":"<!-- This site is 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