{"id":3554,"date":"2026-10-01T12:30:03","date_gmt":"2026-10-01T10:30:03","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?page_id=3554"},"modified":"2026-10-01T15:48:41","modified_gmt":"2026-10-01T13:48:41","slug":"medienberichte-2026","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/experience-day\/medienberichte-2026\/","title":{"rendered":"Medienberichte 2026"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mn36zvi6-52436878f7a402b0a9203dba39b39462\">\n.avia-section.av-mn36zvi6-52436878f7a402b0a9203dba39b39462{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-mn36zvi6-52436878f7a402b0a9203dba39b39462 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-20 av-height-percent  container_wrap fullsize'   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class='av-special-heading-tag '  itemprop=\"headline\"  >Medienberichte 2026<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mupe8mnv-e0ad588ca9b5ec9f7a9fc039415b5a47\">\n.avia-section.av-mupe8mnv-e0ad588ca9b5ec9f7a9fc039415b5a47{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-mupe8mnv-e0ad588ca9b5ec9f7a9fc039415b5a47 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3554'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-gufg2-c93f0617113fd2dc6aed9f1bddb36bf7 av_one_full  avia-builder-el-3  avia-builder-el-no-sibling  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-muped4zr-7c7d670ee9b245e4ce448cd6087aa840\">\n.iconbox.av-muped4zr-7c7d670ee9b245e4ce448cd6087aa840 .iconbox_content_container{\nfont-size:17px;\ncolor:#ffffff;\n}\n<\/style>\n<article  class='iconbox iconbox_left_content av-muped4zr-7c7d670ee9b245e4ce448cd6087aa840 av-icon-style-no-border  avia-builder-el-4  el_before_av_hr  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/www.horizont.net\/medien\/nachrichten\/von-hilfreich-bis-schonungslos-das-sind-die-wichtigsten-botschaften-vom-mvfp-experience-day-2026-236056' title='MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung' aria-label='MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='export' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung<\/title>\n<desc id='av-svg-desc-1'>MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung<\/desc>\n<path d=\"M24 25.28v-1.792l3.2-2.624v6.016q0 0.64-0.48 1.12t-1.12 0.48h-24q-0.64 0-1.12-0.48t-0.48-1.12v-17.6q0-0.704 0.448-1.152t1.152-0.448h9.216q-1.024 0.768-1.888 1.568t-1.248 1.248l-0.32 0.384h-4.16v14.4h20.8zM21.376 14.144q-5.312 0-7.744 1.312t-5.12 5.792q0-0.256 0.032-0.704t0.288-1.792 0.704-2.528 1.408-2.656 2.24-2.528 3.424-1.792 4.768-0.736v-4.992l10.624 8-10.624 8.32v-5.696z\"><\/path>\n<\/svg><\/a><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung\"><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/www.horizont.net\/medien\/nachrichten\/von-hilfreich-bis-schonungslos-das-sind-die-wichtigsten-botschaften-vom-mvfp-experience-day-2026-236056' title='MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung'  target=\"_blank\"  rel=\"noopener noreferrer\">MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung<\/a><\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Das sind die wichtigsten Botschaften vom MVFP-&#8222;Experience Day 2026&#8220;<br \/>\nHORIZONT<br \/>\nvon Roland Pimpl<br \/>\nDonnerstag, 01. Oktober 2026<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<div  class='hr av-mupeaz03-4cdbfaa56a8c933c283de7fc23ff4a62 hr-default  avia-builder-el-5  el_after_av_icon_box  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36mg4i-c04d1d0b5dab86a21a089f805a7ab1d5\">\n.iconbox.av-36mg4i-c04d1d0b5dab86a21a089f805a7ab1d5 .iconbox_content_container{\nfont-size:17px;\ncolor:#ffffff;\n}\n<\/style>\n<article  class='iconbox iconbox_left_content av-36mg4i-c04d1d0b5dab86a21a089f805a7ab1d5 av-icon-style-no-border  avia-builder-el-6  el_after_av_hr  el_before_av_hr '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/www.mvfp.de\/nachricht\/artikel\/mvfp-experience-day-journalistische-qualitaet-schafft-wert-fuer-marken-und-werbung' title='MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung' aria-label='MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='export' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung<\/title>\n<desc id='av-svg-desc-2'>MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung<\/desc>\n<path d=\"M24 25.28v-1.792l3.2-2.624v6.016q0 0.64-0.48 1.12t-1.12 0.48h-24q-0.64 0-1.12-0.48t-0.48-1.12v-17.6q0-0.704 0.448-1.152t1.152-0.448h9.216q-1.024 0.768-1.888 1.568t-1.248 1.248l-0.32 0.384h-4.16v14.4h20.8zM21.376 14.144q-5.312 0-7.744 1.312t-5.12 5.792q0-0.256 0.032-0.704t0.288-1.792 0.704-2.528 1.408-2.656 2.24-2.528 3.424-1.792 4.768-0.736v-4.992l10.624 8-10.624 8.32v-5.696z\"><\/path>\n<\/svg><\/a><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung\"><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/www.mvfp.de\/nachricht\/artikel\/mvfp-experience-day-journalistische-qualitaet-schafft-wert-fuer-marken-und-werbung' title='MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung'  target=\"_blank\"  rel=\"noopener noreferrer\">MVFP experience day: Journalistische Qualit\u00e4t schafft Wert f\u00fcr Marken und Werbung<\/a><\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Beim heutigen MVFP experience day, den die Fachvertretung Publikumsmedien im Medienverband der freien Presse (MVFP) veranstaltet, diskutieren 400 Vertreterinnen und Vertreter aus Medien, Werbung, Agenturen, Wissenschaft und Marketing \u00fcber die Zukunft des Media Business. Unter dem Leitmotiv \u201eBRAND. JOURNALISM. COMMUNITY.\u201c stehen die Auswirkungen von KI und Big Tech, die Bedeutung von glaubw\u00fcrdigen Medienumfeldern und professionellem Journalismus f\u00fcr Marken sowie neue Strategien f\u00fcr Medien und Werbungtreibende im Fokus.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<div  class='hr av-av_hr-087fc8b1d7e6f25af29ec924276ae9e0 hr-default  avia-builder-el-7  el_after_av_icon_box  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mupe7h6j-5a9c5f1b76439461df7822a266454432\">\n.iconbox.av-mupe7h6j-5a9c5f1b76439461df7822a266454432 .iconbox_content_container{\nfont-size:17px;\ncolor:#ffffff;\n}\n<\/style>\n<article  class='iconbox iconbox_left_content av-mupe7h6j-5a9c5f1b76439461df7822a266454432 av-icon-style-no-border  avia-builder-el-8  el_after_av_hr  el_before_av_hr '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/www.mvfp.de\/nachricht\/artikel\/mehr-als-performance-was-marken-und-journalismus-im-ki-zeitalter-stark-macht' title='Mehr als Performance: Was Marken und Journalismus im KI-Zeitalter stark macht' aria-label='Mehr als Performance: Was Marken und Journalismus im KI-Zeitalter stark macht'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='export' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Mehr als Performance: Was Marken und Journalismus im KI-Zeitalter stark macht<\/title>\n<desc id='av-svg-desc-3'>Mehr als Performance: Was Marken und Journalismus im KI-Zeitalter stark macht<\/desc>\n<path d=\"M24 25.28v-1.792l3.2-2.624v6.016q0 0.64-0.48 1.12t-1.12 0.48h-24q-0.64 0-1.12-0.48t-0.48-1.12v-17.6q0-0.704 0.448-1.152t1.152-0.448h9.216q-1.024 0.768-1.888 1.568t-1.248 1.248l-0.32 0.384h-4.16v14.4h20.8zM21.376 14.144q-5.312 0-7.744 1.312t-5.12 5.792q0-0.256 0.032-0.704t0.288-1.792 0.704-2.528 1.408-2.656 2.24-2.528 3.424-1.792 4.768-0.736v-4.992l10.624 8-10.624 8.32v-5.696z\"><\/path>\n<\/svg><\/a><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Mehr als Performance: Was Marken und Journalismus im KI-Zeitalter stark macht\"><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/www.mvfp.de\/nachricht\/artikel\/mehr-als-performance-was-marken-und-journalismus-im-ki-zeitalter-stark-macht' title='Mehr als Performance: Was Marken und Journalismus im KI-Zeitalter stark macht'  target=\"_blank\"  rel=\"noopener noreferrer\">Mehr als Performance: Was Marken und Journalismus im KI-Zeitalter stark macht<\/a><\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Am Nachmittag des heutigen MVFP experience day standen Werbewirkung, Vertrauen und langfristige Markenf\u00fchrung im Mittelpunkt. Im Fokus: die Frage, wie sich die Effekte professioneller Medienumfelder belegen lassen, was starke Marken jenseits kurzfristiger Performance tr\u00e4gt \u2013 und welche Rolle menschlicher Journalismus im KI-Zeitalter spielt.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<div  class='hr av-2d7f4i-00968817902ab07b169b8718f29d77ca hr-default  avia-builder-el-9  el_after_av_icon_box  el_before_av_icon_box '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mupefurm-07e32cbae8c52bf63e29b21d8c4b5110\">\n.iconbox.av-mupefurm-07e32cbae8c52bf63e29b21d8c4b5110 .iconbox_content_container{\nfont-size:17px;\ncolor:#ffffff;\n}\n<\/style>\n<article  class='iconbox iconbox_left_content av-mupefurm-07e32cbae8c52bf63e29b21d8c4b5110 av-icon-style-no-border  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/61io9.r.a.d.sendibm1.com\/mk\/mr\/sh\/1t6AVsd2XFnIGITzR1Q4MnXt6YW1hb\/vFQa61FqRksr' title='MVFP Newsletter: R\u00fcckblick 2026' aria-label='MVFP Newsletter: R\u00fcckblick 2026'  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='export' data-av_iconset='svg_entypo-fontello' ><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\">\n<title id='av-svg-title-4'>MVFP Newsletter: R\u00fcckblick 2026<\/title>\n<desc id='av-svg-desc-4'>MVFP Newsletter: R\u00fcckblick 2026<\/desc>\n<path d=\"M24 25.28v-1.792l3.2-2.624v6.016q0 0.64-0.48 1.12t-1.12 0.48h-24q-0.64 0-1.12-0.48t-0.48-1.12v-17.6q0-0.704 0.448-1.152t1.152-0.448h9.216q-1.024 0.768-1.888 1.568t-1.248 1.248l-0.32 0.384h-4.16v14.4h20.8zM21.376 14.144q-5.312 0-7.744 1.312t-5.12 5.792q0-0.256 0.032-0.704t0.288-1.792 0.704-2.528 1.408-2.656 2.24-2.528 3.424-1.792 4.768-0.736v-4.992l10.624 8-10.624 8.32v-5.696z\"><\/path>\n<\/svg><\/a><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: MVFP Newsletter: R\u00fcckblick 2026\"><h3 class='iconbox_content_title '  itemprop=\"headline\" ><a href='https:\/\/61io9.r.a.d.sendibm1.com\/mk\/mr\/sh\/1t6AVsd2XFnIGITzR1Q4MnXt6YW1hb\/vFQa61FqRksr' title='MVFP Newsletter: R\u00fcckblick 2026'  target=\"_blank\"  rel=\"noopener noreferrer\">MVFP Newsletter: R\u00fcckblick 2026<\/a><\/h3><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Liebe MVFP-Community,<br \/>\nje st\u00e4rker k\u00fcnstliche Intelligenz und Big Tech \u00d6ffentlichkeit, Mediennutzung und Markenkommunikation ver\u00e4ndern, desto wertvoller werden Vertrauen, Verantwortung und journalistische Qualit\u00e4t. Genau darum ging es beim MVFP experience day in D\u00fcsseldorf: 400 Vertreterinnen und Vertreter aus Medien, Werbung, Agenturen, Wissenschaft und Marketing diskutierten \u00fcber die Zukunft des Media-Business.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3554","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medienberichte 2026 | Experience Day<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/experience-day\/medienberichte-2026\/\" \/>\n<meta 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