{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?page_id=240"},"modified":"2026-03-20T20:26:44","modified_gmt":"2026-03-20T19:26:44","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/experience-day\/programm\/","title":{"rendered":"Programm 2025"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_heading  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-md2zo5lx-42b0f9b12642d9af0164f6145bbca69b avia-slideshow-no scaling av_slideshow_full avia-slide-slider av-slideshow-ui av-control-hidden av-no-slider-navigation av-hide-nav-arrows av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:true,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 15%;'><li  class='avia-slideshow-slide av-md2zo5lx-42b0f9b12642d9af0164f6145bbca69b__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-1907 avia-img-lazy-loading-not-1907\"  src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/07\/experience_Banner-ueber-Programm-1.png\" width=\"2000\" height=\"300\" title='experience_Banner \u00fcber Programm (1)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/07\/experience_Banner-ueber-Programm-1.png 2000w, https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/07\/experience_Banner-ueber-Programm-1-705x106.png 705w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/div><\/li><\/ul><\/div><\/div><div id='after_full_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-240'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-0e7f14e60f8215be8bd25f5c99a646f9\">\n#top .av-special-heading.av-algfs-0e7f14e60f8215be8bd25f5c99a646f9{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-algfs-0e7f14e60f8215be8bd25f5c99a646f9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-0e7f14e60f8215be8bd25f5c99a646f9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-0e7f14e60f8215be8bd25f5c99a646f9 av-special-heading-h2 blockquote modern-quote  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm MVFP experience day 2025 &#8211; 28. Oktober 2025<\/h2><div class='av-subheading av-subheading_below'><p>&#8222;BRAND. JOURNALISM. COMMUNITY.&#8220; &#8211;<br \/>\nDer neue Branchentreff f\u00fcr Marketeers und Medienprofis in Deutschland!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-9insx4-0d32577fe2fd7b247df57f1c2715177b avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-2  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:30<\/th><td class=''><strong>ER\u00d6FFNUNG UND IMPULS<\/strong><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/philipp-welte\/\">Philipp Welte,<\/a><\/b> Vorstandsvorsitzender MVFP, Vorstand von Hubert Burda Media und CEO Burda Media<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing, Kolumnistin der britischen Wochenzeitung The New European<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/dr-gregor-peter-schmitz\/\">Dr. Gregor Peter Schmitz,<\/a><\/b> Vorsitzender der Chefredaktionen von STERN, GEO und Capital<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>Zeitenwende: Was kommt auf Marketing und Medien zu?<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Marketing under Pressure \u2013 10 Hard Truths Brands Need to Hear<\/b><\/p>\n<p><b><a href=\"&lt;a href=\">Mark Ritson,<\/a><\/b> Prominenter Marketing- und Branding-Stratege und Founder, Marketing Week Mini MBA<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:30<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Ergebnis durch Erlebnis &#8211; Erfolgsfaktor Brand Experience<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/olaf-hartmann\/\">Olaf Hartmann,<\/a><\/b> Acting Partner, Multisense Institut<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/uwe-munzinger\/\">Uwe Munzinger,<\/a><\/b> Gr\u00fcnder &amp; Gesch\u00e4ftsf\u00fchrer, munzinger Brand &amp; Experience<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Jenseits der Reichweiten-H\u00f6rigkeit: Wie Reputation in Printmedien Brand Equity schafft <\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tino-meitz\/\">PD Dr. habil. Tino G. K. Meitz,<\/a><\/b> Universit\u00e4t M\u00fcnster, Institut f\u00fcr Kommunikationswissenschaft<\/td><\/tr><tr class=''><th class='avia-desc-col'>12.25<\/th><td class=''><strong>Best Cases<\/strong><br \/>\n<b>Markenf\u00fchrung und Absatz &#8211; Vom Konsumgut zur Experience Culture<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/wybcke-meier\/\">Wybcke Meier,<\/a><\/b> CEO, TUI Cruises<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:55<\/th><td class=''><strong>NETWORKING-LUNCH-BREAK<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>Brandbuilding &amp; Crossmedia: Wie mit qualitativ hochwertigem, gut recherchierten Content kanal\u00fcbergreifender Erfolg garantiert wird<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:10<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Silicon Mob: Der Angriff der Techmogule auf die Demokratie<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/lukas-heiyni\/\">Lukas Heiny,<\/a><\/b> Mitglied der Chefredaktion, manager magazin<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:30<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Last Battle for Economy: Wie Big Tech Medien und M\u00e4rkte monopolisiert<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/martin-andre\/\">Prof. Dr. Martin Andree,<\/a><\/b> Experte f\u00fcr digitale Medien\u00f6konomie, Universit\u00e4t K\u00f6ln<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><strong>PANEL<\/strong><br \/>\n<b>Raus aus dem Werberoulette: Starke Marken brauchen starke Medien<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/maike-abel\/\">Maike Abel,<\/a><\/b> Digital &amp; Corporate Marketing Director, Nestl\u00e9 Deutschland und OWM Vorstandsvorsitzende<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/claus-dominique-otto\/\">Claus-Dominique Otto,<\/a><\/b> Leiter Brand &amp; Content, congstar<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/dr-traugott-ullrich\/\">Dr. med. Traugott Ullrich,<\/a><\/b> General Manager Marketing, Medical &amp; Sales Germany, Dr. Willmar Schwabe<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:30 &#8211; 16:00<\/th><td class=''><strong>NETWORKING-COFFEE-BREAK<\/strong><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>Von Storytelling zu Communitybuilding: Starke Marken als Gestalter crossmedialer Erlebnisse<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:00<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Nike &#8211; Just don&#8217;t do it: Wieso Performance statt Purpose selten eine gute Idee ist<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/frank-dopheide\/\">Frank Dopheide,<\/a><\/b> Gesch\u00e4ftsf\u00fchrer, human unlimited<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:30<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Mehr als Meinung \u2013 der psychologische Mehrwert von Medien<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/jens-loenneker\/\">Jens L\u00f6nneker,<\/a><\/b> Gesch\u00e4ftsf\u00fchrer und Gr\u00fcnder, Rheingold Salon<\/td><\/tr><tr class=''><th class='avia-desc-col'>16:45<\/th><td class=''><strong>PANEL<\/strong><br \/>\n<b>Faszination Journalismus: Warum echte Geschichten st\u00e4rker binden als Algorithmen<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/moritz-gathmann\/\">Moritz Gathmann,<\/a><\/b> freier Redakteur und Reporter<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/rafael-heygster\/\">Rafael Heygster,<\/a><\/b> World Press Photo Preistr\u00e4ger, Reportagefotograf<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/jens-loenneker\/\">Jens L\u00f6nneker,<\/a><\/b> Gesch\u00e4ftsf\u00fchrer und Gr\u00fcnder, Rheingold Salon<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:15<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Kreativit\u00e4t ist Ungehorsam.<\/b><br \/>\nMeine drei wichtigsten Erweckungserlebnisse und wohin sie f\u00fchrten.<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/jean-remy-von-matt\/\">Jean-Remy von Matt,<\/a><\/b> Unternehmer und Werbetexter<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:30<\/th><td class=''><strong>CLOSING<\/strong><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing, Kolumnistin der britischen Wochenzeitung The New European<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/dr-gregor-peter-schmitz\/\">Dr. Gregor Peter Schmitz,<\/a><\/b> Vorsitzender der Chefredaktionen von STERN, GEO und Capital<\/td><\/tr><tr class=''><th class='avia-desc-col'>Ab 17:30<\/th><td class=''><strong>experience Night<\/strong><br \/>\n<b>Alle Teilnehmenden und Vortragendenden des MVFP experience day 2025 waren zum Get-together im RheinRiff in D\u00fcsseldorf eingeladen.<\/b><\/p>\n<p><b>Was alle erwartete <\/b><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/bjoern-dunkerbeck\/\">Bj\u00f6rn Dunkerbeck,<\/a><\/b> den 42-fachen Windsurf World Champion &#8211; einer der erfolgreichsten Sportler der Welt und die Ikone des Windsurfens.<\/p>\n<p><b>Kulinarisches Verw\u00f6hnen durch die Sternek\u00f6che: <\/b><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/thomas-buehner\/\">Thomas B\u00fchner,<\/a><\/b> Gastkoch, Berater und Gastronom. &#8222;Back to the roots&#8220;: Im November 2024 er\u00f6ffnete er La Vie by Thomas B\u00fchner in D\u00fcsseldorf. Mitte Juni wurde das Restaurant mit einem Stern ausgezeichnet.<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/julia-komp\/\">Julia Komp<\/a><\/b> ist 2016 zu Deutschlands j\u00fcngster Sternek\u00f6chin, 2020 zur K\u00f6chin des Jahres gew\u00e4hlt worden. Ihr Erfolgsrezept sind Leidenschaft und ein wunderbares Gesp\u00fcr f\u00fcr Aromen. Julia ist eine echte Weltreisende und bringt Frauenpower in die Gastronomie.<\/p>\n<p><b>Eine tolle Gelegenheit zum Austausch mit bereits bestehenden Kontakten und mit neuen Gespr\u00e4chspartnern. <\/b><br \/>\n<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1341,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm 2025 | Experience Day | 28. Oktober 2025<\/title>\n<meta name=\"description\" content=\"Als Teilnehmer:in des experience day erwarten Sie die wichtigsten Themen, Innovationen und Highlights der Branche. 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