{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?page_id=240"},"modified":"2026-07-07T16:55:09","modified_gmt":"2026-07-07T14:55:09","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/experience-day\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-29234742340f854d66f8b101a88d5ebd\">\n#top .av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-29234742340f854d66f8b101a88d5ebd av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm MVFP experience day 2026 &#8211; 29. September 2026<\/h2><div class='av-subheading av-subheading_below'><p>&#8222;BRAND. JOURNALISM. COMMUNITY.&#8220; &#8211;<br \/>\nDer neue Branchentreff f\u00fcr Marketeers und Medienprofis in Deutschland!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-9insx4-0d32577fe2fd7b247df57f1c2715177b avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-1  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>ER\u00d6FFNUNG UND IMPULS<\/strong><br \/>\n<b>Thomas Hass,<\/b> Vorsitzender der Gesch\u00e4ftsf\u00fchrung, SPIEGEL-Verlag<\/p>\n<p><strong>Moderation<\/strong><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing, Kolumnistin der britischen Wochenzeitung The New European<\/p>\n<p><strong>Co-Moderation<\/strong><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>EXPERIENCE DAY 2026<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:15<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Die neue Weltordnung:<\/b> Was KI und Big Tech f\u00fcr Gesellschaft und Europa bedeuten<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/carsten-knop\/\">Carsten Knop,<\/a><\/b> Herausgeber, Frankfurter Allgemeine Zeitung (F.A.Z.)<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>KI, WORUM GEHT ES WIRKLCH BEI DEM SUPERINVEST!<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b> Thema in der Abstimmung<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/markus-gabriel\/\">Prof. Dr. Markus Gabriel,<\/a><\/b> Philosoph &amp; Autor, Professor an der Universit\u00e4t Bonn<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:00<\/th><td class=''><\/p>\n<h3>NETWORKING-COFFEE-BREAK<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:45<\/th><td class=''><strong>PANEL<\/strong><br \/>\n<b>Neue Logik im Media-Business:<\/b> Status Quo, Vertrauen und was die Branche jetzt ver\u00e4ndern muss<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/manfred-kluge\/\"> Manfred Kluge,<\/a><\/b> Co-Founder, Initiative18<br \/>\n<b>Nadja Schick,<\/b> Managing Partner Responsible Media, WPP<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/lisa-charlotte-wolter\/\"> Lisa-Charlotte Wolter,<\/a><\/b> Head of IU Research Center for Sustainable Media &amp; Marketing Wolter, Value Media<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:15<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Brand Drives Business:<\/b> Warum selbst der K\u00f6nig des Performance Marketing auf Marke setzt<\/p>\n<p><b>Christian Leipacher,<\/b> Co-Founder &amp; Managing, Stratum Global<br \/>\n<b>Rolf Theunissen,<\/b> Co-Founder &amp; Managing, Stratum Global <\/td><\/tr><tr class=''><th class='avia-desc-col'>12:45<\/th><td class=''><\/p>\n<h3>NETWORKING-LUNCH-BREAK<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>WERBUNGTREIBENDE IM FOKUS<br \/>\nDIE ABH\u00c4NGIGKEIT DER KI VON DER INHALTEN JOURNALISTISCHER MEDIEN<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:00<\/th><td class=''><strong>META-STUDIE<\/strong><br \/>\n<b>Die Evidenz:<\/b> Erkenntnisse aus 30 Jahren globaler Werbewirkungsforschung von Print<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:30<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Wirklich alles anders?<\/b> \u00dcber eine Branche, die das Neue verkauft und Menschen, die das Vertraute suchen.<\/p>\n<p><b>Prof. Dr. Oliver Errichiello,<\/b> Professor f\u00fcr Markensoziologie und Markenmanagement, Universit\u00e4t Hamburg und an den Hochschulen Luzern und Bremen<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><strong>TALK<\/strong><br \/>\n<b>Markensoziologie meets Brand Experience<\/b> \u2013 Zwei Perspektiven, eine \u00dcberzeugung: Marke ist mehr als Reichweite<\/p>\n<p><b>Prof. Dr. Oliver Errichiello,<\/b> Professor f\u00fcr Markensoziologie und Marken management, Universit\u00e4t Hamburg und an den Hochschulen Luzern und Bremen<\/p>\n<p>im Gespr\u00e4ch mit <b>Olaf Hartmann,<\/b> Acting Partner, Multisense Institut<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><strong>PANEL<\/strong><br \/>\n<b>Thema in der Abstimmung<\/b><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:30 &#8211; 16:15<\/th><td class=''><\/p>\n<h3>NETWORKING-COFFEE-BREAK<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:15<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>The Media Industry&#8217;s Blind Spot<\/b> &#8211; Three Moves Brands Need to Make<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/mark-ritson\/\"> Mark Ritson,<\/a><\/b> prominenter Marketing und Brandingstratege, Founder, MiniMBA<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:00<\/th><td class=''><strong>CLOSING INTERVIEW<\/strong><br \/>\n<b>Thema in der Abstimmung<\/b><br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:30<\/th><td class=''><strong>CLOSING<\/strong><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing, Kolumnistin der britischen Wochenzeitung The New European<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; 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