{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?page_id=240"},"modified":"2026-09-21T14:41:39","modified_gmt":"2026-09-21T12:41:39","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/experience-day\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-29234742340f854d66f8b101a88d5ebd\">\n#top .av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-29234742340f854d66f8b101a88d5ebd av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm MVFP experience day 2026 &#8211; 29. September 2026<\/h2><div class='av-subheading av-subheading_below'><p>&#8222;BRAND. JOURNALISM. COMMUNITY.&#8220; &#8211;<br \/>\nDer neue Branchentreff f\u00fcr Marketeers und Medienprofis in Deutschland!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-9insx4-0d32577fe2fd7b247df57f1c2715177b avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-1  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>EXPERIENCE DAY 2026<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>ER\u00d6FFNUNG UND IMPULS<\/strong><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/Lars-Joachim-Rose\/\">Lars Joachim Rose,<\/a><\/b> Vorstandsvorsitzender MVFP und Verleger, Mediengruppe Klambt<\/p>\n<p><strong>Moderation<\/strong><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>DIE NEUE WELTORDNUNG<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:15<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Die neue Weltordnung:<\/b> Was KI und Big Tech f\u00fcr Gesellschaft und Europa bedeuten<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/carsten-knop\/\">Carsten Knop,<\/a><\/b> Herausgeber, Frankfurter Allgemeine Zeitung (F.A.Z.)<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>KI, WIE GEHEN WIR IN EUROPA MIT DEM SUPER-INVEST UM?<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b> Wie k\u00fcnstliche Intelligenz die Marktwirtschaft herausfordert<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/markus-gabriel\/\">Prof. Dr. Markus Gabriel,<\/a><\/b> Philosoph &amp; Autor, Professor an der Universit\u00e4t Bonn<\/p>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>11:25<\/th><td class=''><b>NETWORKING-COFFEE-BREAK<\/b><br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>BUSINESS INTELLIGENCE UND NEUE LOGIKEN IM MARKT<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Brand Drives Business: Wie Markenkommunikation messbaren Business Impact generiert<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/michael-jaeschke\/\"> Michael J\u00e4schke,<\/a><\/b> Media Effectivness Lead, Google<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/rolf-theunissen\/\"> Rolf Theunissen,<\/a><\/b> Co-Founder &amp; Managing Director, Stratum Global<br \/>\nModeration:<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/juliane-paperlein\/\"> Juliane Paperlein,<\/a><\/b> freie Redakteurin<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:30<\/th><td class=''><strong>PANEL<\/strong><br \/>\n<b>Neue Logik im Media-Business:<\/b> Status Quo, Vertrauen und was die Branche jetzt ver\u00e4ndern muss<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/manfred-kluge\/\"> Manfred Kluge,<\/a><\/b> Co-Founder, Initiative18 und Chairman, Omnicom Media Group<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/nadja-schick\/\"> Nadja Schick,<\/a><\/b> Vice President Responsible Media, WPP Media<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/lisa-charlotte-wolter\/\"> Prof. Dr. Lisa-Charlotte Wolter,<\/a><\/b> Head of IU Research Center for Sustainable Media &amp; Marketing, Value Media<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>13:00<\/th><td class=''><b>NETWORKING-LUNCH-BREAK<\/b><br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>WERBEWIRKUNGSFORSCHUNG UND DIE VERMESSUNG DES VERTRAUENS<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:30<\/th><td class=''><strong>META-STUDIE<\/strong><br \/>\n<b>Die Evidenz:<\/b> Erkenntnisse aus 30 Jahren globaler Werbewirkungsforschung von Print<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tatjana-damgaard\/\"> Tatjana Damgaard,<\/a><\/b> Vice President DTA, WPP Media Germany<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tino-meitz\"> PD Dr. habil. Tino G. K. Meitz,<\/a><\/b> CEO, EMPYRICA<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:00<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Wirklich alles anders?<\/b> Die Vermessung des Vertrauens<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/oliver-errichiello\/\">Prof. Dr. Oliver Errichiello,<\/a><\/b> Professor f\u00fcr Markensoziologie und Markenmanagement, Universit\u00e4t Hamburg und an den Hochschulen Luzern und Bremen<\/p>\n<p>und<br \/>\n<strong>TALK<\/strong><br \/>\nEin Gespr\u00e4ch \u00fcber Brand Experience, Markensoziologie und die Erfolgslogik in komplexen Systemen.<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/oliver-errichiello\/\">Prof. Dr. Oliver Errichiello<\/a><\/b><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/Olaf-Hartmann\/\">Olaf Hartmann,<\/a><\/b> Acting Partner, Multisense Institut<\/p>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>MARKETINGFAKTEN, DIE MAN WISSEN MUSS<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>15:40<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>What do Modern German Marketers Miss about Marketing?<\/b><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/mark-ritson\/\"> Mark Ritson,<\/a><\/b> Marketing &amp; branding expert with worldwide recognition in his field and Founder, MiniMBA, Australien &#8211; Top 3 Marketing-Guru<\/p>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:20<\/th><td class=''><b>NETWORKING-COFFEE-BREAK<\/b><br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>JOURNALISMUS IM KI-ZEITALTER: WARUM EMOTIONEN Z\u00c4HLEN!<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>17:00<\/th><td class=''><strong>CLOSING INTERVIEW<\/strong><br \/>\n<b>Unverzichtbar menschlich:<\/b> Warum Emotionen und Journalismus auch im KI-Zeitalter z\u00e4hlt<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/jan-fleischhauer\/\">Jan Fleischhauer,<\/a><\/b> Journalist, Kolumnist und Autor<\/p>\n<p>im Gespr\u00e4ch mit:<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:30<\/th><td class=''><strong>CLOSING<\/strong><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<\/td><\/tr><tr class=''><th class='avia-desc-col'>ab ca. 17:45<\/th><td class=''><\/p>\n<h3>experience night<\/h3>\n<p>Wir begr\u00fc\u00dfen alle Teilnehmenden und Vortragenden des experience day 2026 zum Get-together im RheinRiff in D\u00fcsseldorf.<\/p>\n<p>Lassen Sie sich kulinarisch aus den feinsten Sternek\u00fcchen in D\u00fcsseldorf verw\u00f6hnen:<br \/>\n<b>Timo Fritsche<\/b>, K\u00fcchenchef des <b>La Vie by Thomas B\u00fchne in D\u00fcsseldorf<\/b>. Erst Mitte Juni 2025 wurde das Restaurant mit einem Stern ausgezeichnet.<\/p>\n<p><b>Julia Komp <\/b> ist 2016 zu Deutschlands j\u00fcngster Sternek\u00f6chin, 2020 zur K\u00f6chin des Jahres gew\u00e4hlt worden. Ihr Erfolgsrezept sind Leidenschaft und ein wunderbares Gesp\u00fcr f\u00fcr Aromen. Julia ist eine echte Weltreisende und bringt Frauenpower in die Gastronomie. Sie ist die Stark\u00f6chin im <b>Sahila &#8211; The Restaurant in K\u00f6ln<\/b>.<\/p>\n<p>Nutzen Sie die Gelegenheit zum Austausch mit bereits bestehenden Kontakten und mit neuen Gespr\u00e4chspartnern.<br \/>\n<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1341,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm | Experience Day | 29. 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