{"id":240,"date":"2020-03-20T00:18:11","date_gmt":"2020-03-19T23:18:11","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?page_id=240"},"modified":"2026-09-04T10:52:29","modified_gmt":"2026-09-04T08:52:29","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/experience-day\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-29234742340f854d66f8b101a88d5ebd\">\n#top .av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd{\npadding-bottom:35px;\n}\nbody .av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-29234742340f854d66f8b101a88d5ebd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-29234742340f854d66f8b101a88d5ebd av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_table  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm MVFP experience day 2026 &#8211; 29. September 2026<\/h2><div class='av-subheading av-subheading_below'><p>&#8222;BRAND. JOURNALISM. COMMUNITY.&#8220; &#8211;<br \/>\nDer neue Branchentreff f\u00fcr Marketeers und Medienprofis in Deutschland!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-9insx4-0d32577fe2fd7b247df57f1c2715177b avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-1  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:00<\/th><td class=''><strong>ER\u00d6FFNUNG UND IMPULS<\/strong><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/Thomas-Hass\/\">Thomas Hass,<\/a><\/b> Vorsitzender der Gesch\u00e4ftsf\u00fchrung, SPIEGEL-Verlag<\/p>\n<p><strong>Moderation<\/strong><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>EXPERIENCE DAY 2026<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:15<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>Die neue Weltordnung:<\/b> Was KI und Big Tech f\u00fcr Gesellschaft und Europa bedeuten<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/carsten-knop\/\">Carsten Knop,<\/a><\/b> Herausgeber, Frankfurter Allgemeine Zeitung (F.A.Z.)<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>KI, WORUM GEHT ES WIRKLICH BEI DEM SUPERINVEST!<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>10:45<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b> Das Paradox unserer Zeit:<\/b> Warum KI den Qualit\u00e4tsjournalismus braucht, den sie verdr\u00e4ngt<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/markus-gabriel\/\">Prof. Dr. Markus Gabriel,<\/a><\/b> Philosoph &amp; Autor, Professor an der Universit\u00e4t Bonn<\/td><\/tr><tr class=''><th class='avia-desc-col'>11:25<\/th><td class=''><\/p>\n<h3>NETWORKING-COFFEE-BREAK<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>12:00<\/th><td class=''><strong>PANEL<\/strong><br \/>\n<b>Neue Logik im Media-Business:<\/b> Status Quo, Vertrauen und was die Branche jetzt ver\u00e4ndern muss<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/manfred-kluge\/\"> Manfred Kluge,<\/a><\/b> Co-Founder, Initiative18 und Chairman, Omnicom Media Group<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/nadja-schick\/\"> Nadja Schick,<\/a><\/b> Vice President Responsible Media, WPP Media<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/lisa-charlotte-wolter\/\"> Prof. Dr. Lisa-Charlotte Wolter,<\/a><\/b> Head of IU Research Center for Sustainable Media &amp; Marketing, Value Media<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:30<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Brand Drives Business: Wie Markenkommunikation messbaren Business Impact generiert \u2013 ein Gespr\u00e4ch \u00fcber Wirkung, notwendige Transparenz und Verantwortung.<\/b><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/michael-jaeschke\/\"> Michael J\u00e4schke,<\/a><\/b> Media Effectivness Lead, Google<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/rolf-theunissen\/\"> Rolf Theunissen,<\/a><\/b> Co-Founder &amp; Managing Director, Stratum Global<br \/>\nModeration:<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/juliane-paperlein\/\"> Juliane Paperlein,<\/a><\/b> freie Redakteurin<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>12:45<\/th><td class=''><\/p>\n<h3>NETWORKING-LUNCH-BREAK<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/p>\n<h3>WERBUNGTREIBENDE IM FOKUS<br \/>\nDIE ABH\u00c4NGIGKEIT DER KI VON DEN INHALTEN JOURNALISTISCHER MEDIEN<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>14:15<\/th><td class=''><strong>META-STUDIE<\/strong><br \/>\n<b>Die Evidenz:<\/b> Erkenntnisse aus 30 Jahren globaler Werbewirkungsforschung von Print<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tatjana-damgaard\/\"> Tatjana Damgaard,<\/a><\/b> Vice President DTA, WPP Media Germany<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tino-meitz\"> PD Dr. habil. Tino G. K. Meitz,<\/a><\/b> Universit\u00e4t M\u00fcnster, Institut f\u00fcr Kommunikationswissenschaft<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>14:45<\/th><td class=''><strong>IMPULS<\/strong><br \/>\n<b>Wirklich alles anders?<\/b><br \/>\n\u00dcber eine Branche, die das Neue verkauft und Menschen, die das Vertraute suchen.<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/oliver-errichiello\/\">Prof. Dr. Oliver Errichiello,<\/a><\/b> Professor f\u00fcr Markensoziologie und Markenmanagement, Hochschule Mittweida sowie Dozent an den Universit\u00e4ten Hamburg, Luzern und Ningbo (China)<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.00<\/th><td class=''><strong>TALK<\/strong><br \/>\n<b>Die Vermessung des Vertrauens<\/b><br \/>\nEin Gespr\u00e4ch \u00fcber Brand Experience, Markensoziologie und die Erfolgslogik in komplexen Systemen.<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/oliver-errichiello\/\">Prof. Dr. Oliver Errichiello,<\/a><\/b> Professor f\u00fcr Markensoziologie und Markenmanagement, Universit\u00e4t Hamburg und an den Hochschulen Luzern und Bremen<\/p>\n<p>im Gespr\u00e4ch mit <b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/Olaf-Hartmann\/\">Olaf Hartmann,<\/a><\/b> Acting Partner, Multisense Institut<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>15:20 &#8211; 16:20<\/th><td class=''><\/p>\n<h3>NETWORKING-COFFEE-BREAK<\/h3>\n<p><\/td><\/tr><tr class=''><th class='avia-desc-col'>16:20<\/th><td class=''><strong>KEYNOTE<\/strong><br \/>\n<b>What do Modern German Marketers Miss about Marketing?<\/b><br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/mark-ritson\/\"> Mark Ritson,<\/a><\/b> prominenter Marketing und Brandingstratege, Founder, MiniMBA<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:00<\/th><td class=''><strong>CLOSING INTERVIEW<\/strong><br \/>\n<b>Unverzichtbar menschlich:<\/b> Warum Emotionen und Journalismus auch im KI-Zeitalter z\u00e4hlt<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/jan-fleischhauer\/\">Jan Fleischhauer,<\/a><\/b> Journalist, Kolumnist und Autor<\/p>\n<p>im Gespr\u00e4ch mit:<br \/>\n<b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<br \/>\n<\/td><\/tr><tr class=''><th class='avia-desc-col'>17:30<\/th><td class=''><strong>CLOSING<\/strong><\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/tanit-koch\/\">Tanit Koch,<\/a><\/b> Journalistin &amp; Moderatorin, Autorin des FOCUS Briefing, Kolumnistin der britischen Wochenzeitung The New European<\/p>\n<p><b><a href=\"https:\/\/dfvcg-events.de\/experience-day\/vortragend\/roland-eisenbrand\/\">Roland Eisenbrand,<\/a><\/b> Chefredakteur, OMR<\/td><\/tr><tr class=''><th class='avia-desc-col'>ab 17:30<\/th><td class=''><strong>experience night<\/strong><\/p>\n<p>Wir begr\u00fc\u00dfen alle Teilnehmenden und Vortragenden des experience day 2026 zum Get-together im RheinRiff in D\u00fcsseldorf.<\/p>\n<p>Lassen Sie sich kulinarisch aus den feinsten Sternek\u00fcchen in D\u00fcsseldorf verw\u00f6hnen:<br \/>\n<b>Timo Fritsche<\/b>, K\u00fcchenchef des La Vie by Thomas B\u00fchner in D\u00fcsseldorf. Erst Mitte Juni 2025 wurde das Restaurant mit einem Stern ausgezeichnet.<br \/>\n<b>Julia Komp <\/b> ist 2016 zu Deutschlands j\u00fcngster Sternek\u00f6chin, 2020 zur K\u00f6chin des Jahres gew\u00e4hlt worden. Ihr Erfolgsrezept sind Leidenschaft und ein wunderbares Gesp\u00fcr f\u00fcr Aromen. Julia ist eine echte Weltreisende und bringt Frauenpower in die Gastronomie.<\/p>\n<p>Nutzen Sie die Gelegenheit zum Austausch mit bereits bestehenden Kontakten und mit neuen Gespr\u00e4chspartnern.<br \/>\n<\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1341,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-240","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm | Experience Day | 29. 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