{"id":2350,"date":"2025-09-24T19:24:56","date_gmt":"2025-09-24T17:24:56","guid":{"rendered":"https:\/\/dfvcg-events.de\/experience-day\/?page_id=2350"},"modified":"2025-09-25T14:29:48","modified_gmt":"2025-09-25T12:29:48","slug":"lesetipps","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/","title":{"rendered":"Lesetipps"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ptz5i-0870b968f2fb2010a836f485b297e11f\">\n.avia-section.av-1ptz5i-0870b968f2fb2010a836f485b297e11f{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1ptz5i-0870b968f2fb2010a836f485b297e11f main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2350'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kki409e1-9db98d1da0933d297c7c49080479ad58\">\n#top .av-special-heading.av-kki409e1-9db98d1da0933d297c7c49080479ad58{\npadding-bottom:0;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kki409e1-9db98d1da0933d297c7c49080479ad58 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kki409e1-9db98d1da0933d297c7c49080479ad58 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kki409e1-9db98d1da0933d297c7c49080479ad58 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kki409e1-9db98d1da0933d297c7c49080479ad58 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  el_before_av_hr  avia-builder-el-first '><div class='av_custom_color av-subheading av-subheading_above'><p>Speaker<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Lesetipps<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i79hq-2b13b23d724b53ebf18eab8fb9f6500d\">\n#top .hr.hr-invisible.av-1i79hq-2b13b23d724b53ebf18eab8fb9f6500d{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-1i79hq-2b13b23d724b53ebf18eab8fb9f6500d hr-invisible  avia-builder-el-2  el_after_av_heading  el_before_av_two_fifth  av-medium-hide av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-si7sm-b56779360181708d86557435155e4f14 av_two_fifth  avia-builder-el-3  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><div  class='avia-slideshow av-mfy8md69-8ccdc2f5e642b04b75ac969f02cf762d avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-4  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 146.20462046205%;'><li  class='avia-slideshow-slide av-mfy8md69-8ccdc2f5e642b04b75ac969f02cf762d__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2358 avia-img-lazy-loading-not-2358\"  src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/Matt_Am-Ende_Cover-2D.jpg\" width=\"606\" height=\"886\" title='Matt_Am Ende_Cover 2D' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/Matt_Am-Ende_Cover-2D.jpg 606w, https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/Matt_Am-Ende_Cover-2D-482x705.jpg 482w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-mfy8md69-8ccdc2f5e642b04b75ac969f02cf762d__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2359 avia-img-lazy-loading-not-2359\"  src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/Matt_Am-Ende_Cover-3D.jpg\" width=\"605\" height=\"886\" title='Matt_Am Ende_Cover 3D.' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/Matt_Am-Ende_Cover-3D.jpg 605w, https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/Matt_Am-Ende_Cover-3D-481x705.jpg 481w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><\/div><\/div><\/div><div  class='flex_column av-nngwe-181d57d59b3a5732b895ec3498618765 av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfy8mvsg-2b6d4a1fc22656ef74aa1f2cd2ace49a\">\n#top .av-special-heading.av-mfy8mvsg-2b6d4a1fc22656ef74aa1f2cd2ace49a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mfy8mvsg-2b6d4a1fc22656ef74aa1f2cd2ace49a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mfy8mvsg-2b6d4a1fc22656ef74aa1f2cd2ace49a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mfy8mvsg-2b6d4a1fc22656ef74aa1f2cd2ace49a av-special-heading-h1 blockquote modern-quote  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Am Ende<\/h1><div class='av-subheading av-subheading_below'><p>Jean-Remy von Matt<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mfy8n35p-3b0034bd5b67e978eb3952768684f3a6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #ffffff\"><strong>Kreativit\u00e4t ist ein hochwirksamer Stoff, aber genauso eine leicht verderbliche Ware<\/strong><\/span><br \/>\n<span style=\"color: #ffffff\"> Jean-Remy von Matt ist der kreative Kopf von Deutschland bekanntester Werbeagentur Jung von Matt. Als Werber und Texter war er immer gefordert zu verdichten. Jetzt erz\u00e4hlt er in originellen und erhellenden Anekdoten, wo und wie er Kreativit\u00e4t gelebt und erlebt hat. Und das verpackt in eine spektakul\u00e4re Marketingidee: Es wird das erste Buch, das von Anfang bis Ende immer schlechter wird \u2013 mit Vorsatz. Daf\u00fcr lie\u00df der Autor jedes einzelne Kapitel von einer Jury bewerten und ordnete die Texte entsprechend. Der Vorteil: Wo immer man mit Lesen aufh\u00f6rt, hat man das Beste auf keinen Fall verpasst. Aber vielleicht ist ja selbst die letzte Anekdote noch lesenswert?<\/span><br \/>\n<span style=\"color: #ffffff\"> Jean-Remy von Matt singt das Loblied der Kreativit\u00e4t: ein Rohstoff, so kostbar wie verderblich. Das Schie\u00dfpulver des Kommunikationszeitalters, die Quelle aller Innovation, der Hebel allen Wachstums. Eine unsichtbare Kraft, die in so vielen Lebensbereichen den entscheidenden Unterschied bedeuten kann \u2013 wenn Bedenkentr\u00e4gerei sie nicht ausbremst. <\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfy97mhv-186a744dd104190bce4fb886cfa14f06\">\n#top .hr.hr-invisible.av-mfy97mhv-186a744dd104190bce4fb886cfa14f06{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-mfy97mhv-186a744dd104190bce4fb886cfa14f06 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-mfy8onil-2c75be60e626174a34a5302f40dd1c62-wrap avia-button-center  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.amazon.de\/Ende-Erkenntnisse-bekanntesten-Kreativagentur-Deutschlands\/dp\/343021209X\/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=31KXB4AHAH3QT&amp;dib=eyJ2IjoiMSJ9.BX4na9mJoneW-D-RyvB56cm_2qjYDxDwhBLygFHxGq4RbAyxpuJoGUPAJBfKhbr0TYFib37YkmxGjAinkC7JLnpEqXKeQr2jhIsY4U_gPSggPpZ7utJbQf4sM18RnONHAMkyFLxFzwfrDNVhPuqTCyZTa6qi7dcbP_h7ulvpXZJ9EkYauXiNDBN-zg1kNsrSpfrEmiT7LZl2NmNSewkBUdb0rCVFta3nzaPqajeX_hw.f3x9sg7kEDtDJQBi1RRGQJlEVopYGS4986xhO7lTWDo&amp;dib_tag=se&amp;keywords=Matt+Am+Ende&amp;qid=1758698927&amp;sprefix=matt+am+ende%2Caps%2C84&amp;sr=8-1'  class='avia-button av-mfy8onil-2c75be60e626174a34a5302f40dd1c62 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-theme-color'   aria-label=\"Mehr Informationen\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='book-open' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewBox=\"0 0 29 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Book-open<\/title>\n<desc id='av-svg-desc-3'>Book-open<\/desc>\n<path d=\"M10.88 19.584v2.176l-6.4-2.56v-2.176zM10.88 12.928v2.176l-6.4-2.56v-2.176zM28.096 1.856q0.704 0.384 0.704 1.344v20.48q0 1.088-1.024 1.472l-12.736 5.12q-0.256 0.064-0.32 0.064t-0.16 0.032-0.16 0.032-0.16-0.032-0.16-0.032l-0.32-0.064-12.736-5.12q-1.024-0.384-1.024-1.472v-20.48q0-0.96 0.704-1.344 0.704-0.512 1.472-0.192l12.224 4.928 12.224-4.928q0.768-0.32 1.472 0.192zM12.8 27.072v-17.92l-10.24-4.096v17.92zM26.24 22.976v-17.92l-10.24 4.096v17.92zM24.32 17.024v2.176l-6.4 2.56v-2.176zM24.32 10.368v2.176l-6.4 2.56v-2.176z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Mehr Informationen<\/span><\/a><\/div><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cpp8tq-e147cbf54b2f0fd892fe25b60cc217fc\">\n.avia-section.av-cpp8tq-e147cbf54b2f0fd892fe25b60cc217fc{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-cpp8tq-e147cbf54b2f0fd892fe25b60cc217fc main_color avia-section-default avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2350'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-arc0u6-8c83410957320226e8820cecf42bfbda av_three_fifth  avia-builder-el-11  el_before_av_two_fifth  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ugl4e-48547e487bdb882ac80c2d8b2514091b\">\n#top .av-special-heading.av-ugl4e-48547e487bdb882ac80c2d8b2514091b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ugl4e-48547e487bdb882ac80c2d8b2514091b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ugl4e-48547e487bdb882ac80c2d8b2514091b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ugl4e-48547e487bdb882ac80c2d8b2514091b av-special-heading-h1 blockquote modern-quote  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Markenkraft durch BRAND Experience<\/h1><div class='av-subheading av-subheading_below'><p>Olaf Hartmann und Uwe Munzinger<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-78ih9q-c2a751a826f3f1d4765f1ba80a3262f0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #ffffff\">Basierend auf Praxiserfahrung aus \u00fcber 400 Markenprojekten sowie den aktuellen Erkenntnissen der internationalen Markenforschung, bieten die Autoren eine einzigartige Methodologie zur Gestaltung einer \u00fcberlegenen Brand Experience. Evidenzbasierte Modelle, direkt nutzbare Tools und klare Empfehlungen. F\u00fcr mehr Markenkraft und Markenwachstum.<\/span><\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-5s8en2-910ccb119462322a187fd11000bc3b4a av_two_fifth  avia-builder-el-14  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  '     ><div  class='avia-slideshow av-3ol2im-54f45440fe45aa1b9df34e62bda00f80 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-15  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 147.0297029703%;'><li  class='avia-slideshow-slide av-3ol2im-54f45440fe45aa1b9df34e62bda00f80__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2362 avia-img-lazy-loading-not-2362\"  src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/250908_brand-experience-uwe-munzinger_infografiken_01.jpg\" width=\"606\" height=\"891\" title='250908_brand experience uwe munzinger_infografiken_01' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/250908_brand-experience-uwe-munzinger_infografiken_01.jpg 606w, https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/250908_brand-experience-uwe-munzinger_infografiken_01-479x705.jpg 479w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/div><\/li><\/ul><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5jimce-a23015f986fc4b0b58a9ef2099807a48\">\n.avia-section.av-5jimce-a23015f986fc4b0b58a9ef2099807a48{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-5jimce-a23015f986fc4b0b58a9ef2099807a48 main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2350'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3k2e1a-088829e4902cd7e2078d352cb503cf3e av_two_fifth  avia-builder-el-17  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><div  class='avia-slideshow av-mfzdz759-106592ba3b6a37bc5552a8f7c2ba9d45 avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-18  avia-builder-el-no-sibling  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 146.20462046205%;'><li  class='avia-slideshow-slide av-mfzdz759-106592ba3b6a37bc5552a8f7c2ba9d45__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-2372 avia-img-lazy-loading-not-2372\"  src=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/3D-ansicht-buch.jpg\" width=\"606\" height=\"886\" title='3D ansicht buch' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/3D-ansicht-buch.jpg 606w, https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/09\/3D-ansicht-buch-482x705.jpg 482w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/div><\/li><\/ul><\/div><\/div><div  class='flex_column av-2wac4u-a6058e27e34e87cec38522745a5c53be av_three_fifth  avia-builder-el-19  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mfze0am7-d5cc08c7e89959d47646a655cb687b0b\">\n#top .av-special-heading.av-mfze0am7-d5cc08c7e89959d47646a655cb687b0b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mfze0am7-d5cc08c7e89959d47646a655cb687b0b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mfze0am7-d5cc08c7e89959d47646a655cb687b0b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mfze0am7-d5cc08c7e89959d47646a655cb687b0b av-special-heading-h1 blockquote modern-quote  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Krieg der Medien<\/h1><div class='av-subheading av-subheading_below'><p>Martin Andree<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mfze0tf6-df9f942c195589ecd3e5e67d96cb9c7f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span style=\"color: #ffffff\">\u201eKrieg der Medien\u201c analysiert den immer h\u00e4rteren und schrilleren Kampf um Macht und Vorherrschaft in den digitalen Medien, der unsere Demokratie und unsere politische \u00d6ffentlichkeit zerst\u00f6rt. \u201eMartin Andree will Social Media als funktionierende Kraft in der Demokratie sehen, nicht als deren Totengr\u00e4ber \u2013 daf\u00fcr k\u00e4mpft er.\u201c (ZDF)<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2350","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lesetipps | Experience Day<\/title>\n<meta name=\"description\" content=\"Wichtige Informationen zur Anreise und Hotelbuchung finden Sie hier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lesetipps | Experience Day\" \/>\n<meta property=\"og:description\" content=\"Wichtige Informationen zur Anreise und Hotelbuchung finden Sie hier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/\" \/>\n<meta property=\"og:site_name\" content=\"Experience Day\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-25T12:29:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/02\/experience-day-2025-logo-header-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"708\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/lesetipps\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/lesetipps\\\/\",\"name\":\"Lesetipps | Experience Day\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/#website\"},\"datePublished\":\"2025-09-24T17:24:56+00:00\",\"dateModified\":\"2025-09-25T12:29:48+00:00\",\"description\":\"Wichtige Informationen zur Anreise und Hotelbuchung finden Sie hier.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/lesetipps\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/lesetipps\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/lesetipps\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lesetipps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/\",\"name\":\"Experience Day\",\"description\":\"Jahrestreff f\u00fcr Marketeers, Mediamacher:innen und Medien\",\"publisher\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/#organization\"},\"alternateName\":\"dfv Conference Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/#organization\",\"name\":\"Experience Day\",\"alternateName\":\"dfv Conference Group\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/wp-content\\\/uploads\\\/sites\\\/60\\\/2025\\\/01\\\/dfvcg-experience-Teaser-800x800-Datum.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/wp-content\\\/uploads\\\/sites\\\/60\\\/2025\\\/01\\\/dfvcg-experience-Teaser-800x800-Datum.jpg\",\"width\":800,\"height\":800,\"caption\":\"Experience Day\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/experience-day\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lesetipps | Experience Day","description":"Wichtige Informationen zur Anreise und Hotelbuchung finden Sie hier.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/","og_locale":"de_DE","og_type":"article","og_title":"Lesetipps | Experience Day","og_description":"Wichtige Informationen zur Anreise und Hotelbuchung finden Sie hier.","og_url":"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/","og_site_name":"Experience Day","article_modified_time":"2025-09-25T12:29:48+00:00","og_image":[{"width":708,"height":325,"url":"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/02\/experience-day-2025-logo-header-02.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/","url":"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/","name":"Lesetipps | Experience Day","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/experience-day\/#website"},"datePublished":"2025-09-24T17:24:56+00:00","dateModified":"2025-09-25T12:29:48+00:00","description":"Wichtige Informationen zur Anreise und Hotelbuchung finden Sie hier.","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/experience-day\/lesetipps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/experience-day\/"},{"@type":"ListItem","position":2,"name":"Lesetipps"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/experience-day\/#website","url":"https:\/\/dfvcg-events.de\/experience-day\/","name":"Experience Day","description":"Jahrestreff f\u00fcr Marketeers, Mediamacher:innen und Medien","publisher":{"@id":"https:\/\/dfvcg-events.de\/experience-day\/#organization"},"alternateName":"dfv Conference Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/experience-day\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/dfvcg-events.de\/experience-day\/#organization","name":"Experience Day","alternateName":"dfv Conference Group","url":"https:\/\/dfvcg-events.de\/experience-day\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/experience-day\/#\/schema\/logo\/image\/","url":"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/01\/dfvcg-experience-Teaser-800x800-Datum.jpg","contentUrl":"https:\/\/dfvcg-events.de\/experience-day\/wp-content\/uploads\/sites\/60\/2025\/01\/dfvcg-experience-Teaser-800x800-Datum.jpg","width":800,"height":800,"caption":"Experience Day"},"image":{"@id":"https:\/\/dfvcg-events.de\/experience-day\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/pages\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/comments?post=2350"}],"version-history":[{"count":12,"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/pages\/2350\/revisions"}],"predecessor-version":[{"id":2374,"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/pages\/2350\/revisions\/2374"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/experience-day\/wp-json\/wp\/v2\/media?parent=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}