{"id":6290,"date":"2026-07-01T09:50:54","date_gmt":"2026-07-01T07:50:54","guid":{"rendered":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/?p=6290"},"modified":"2026-08-03T15:52:08","modified_gmt":"2026-08-03T13:52:08","slug":"quick","status":"publish","type":"post","link":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/quick\/","title":{"rendered":"Quick"},"content":{"rendered":"<div  class='flex_column av-4x6ghj-56145696743ba77b6f8955f04084cb56 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lsbi9o2v-c1439d12f63933f799eb67d102e86587\">\n#top .av-special-heading.av-lsbi9o2v-c1439d12f63933f799eb67d102e86587{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lsbi9o2v-c1439d12f63933f799eb67d102e86587 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lsbi9o2v-c1439d12f63933f799eb67d102e86587 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lsbi9o2v-c1439d12f63933f799eb67d102e86587 av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Quick<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-msdadnje-ea3e6d2d75634fbd7faba710826cc49e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Quick<\/strong> is a <strong>landmark QSR brand<\/strong> operating since 1971, already the <strong>number 1 European player<\/strong> in terms of number of stores and AUV.<br \/>\nThe brand is currently present in 4 markets (France, Belgium, Luxembourg and Morocco) with circa <strong>275 restaurants<\/strong> and<strong> System Sales above \u20ac900m<\/strong>. In France, it has an average revenue of \u20ac3,5m per store.<\/p>\n<p>Quick brings a differentiating mainstream positioning as <strong>&#8220;European Tastier Quality Burgers for All\u201d<\/strong>. Quick is well known for its <strong>unique taste and sauce know-how<\/strong>. The current range of tasty iconic products supported by <strong>audacious innovation<\/strong> enables the brand to stand out. Quick offers a <strong>holistic range from &#8220;value&#8221; to &#8220;gourmet&#8221;<\/strong>, with a clear focus on core mainstream prices products. The brand also benefits from the fast-growing halal food trend. Lastly, Quick is very active towards families being the only one to offer two combos according to kids\u2019 age.<br \/>\nBeing a challenger to the two leading global American burger players <strong>led Quick to becoming agile and relevant in everything it does<\/strong>. As an example, Quick&#8217;s marketing and digital strategy is performing very well in its home markets thanks to very high level omnichannel activations.<br \/>\nBuilding on local successes in France and Belgium,<strong> international expansion<\/strong> is now seen as the most <strong>natural next step<\/strong>.<br \/>\nThe expansion targets for 2027 are Switzerland, Germany and The Netherlands. Quick also anticipates routes for further opportunities in Spain, the Nordics, Central and Eastern Europe, the Middle East and Africa.<\/p>\n<p><strong>Contact:<\/strong><\/p>\n<p><strong>Philippe DE FRAITEUR<\/strong><br \/>\nInternational Development Director<br \/>\nQuick Restaurants<\/p>\n<p>4\/10 Boulevard Saint-Lazare<br \/>\nBotanic Tower \u2013 18th Floor<br \/>\n1210 Brussels<br \/>\nBelgium<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1yekuv-8dfc42852500c936d56e63e468f6f64e av_one_third  avia-builder-el-3  el_after_av_two_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lsbiwo20-dfa59013259335dfe3ada9b7dfad085f\">\n.avia-image-container.av-lsbiwo20-dfa59013259335dfe3ada9b7dfad085f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lsbiwo20-dfa59013259335dfe3ada9b7dfad085f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  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data-created_by=\"avia_inline_auto\" id=\"style-css-av-msdaekbw-ffa7192ce17e148b9bd7c62e7fbae20a\">\n.avia-image-container.av-msdaekbw-ffa7192ce17e148b9bd7c62e7fbae20a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-msdaekbw-ffa7192ce17e148b9bd7c62e7fbae20a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-msdaekbw-ffa7192ce17e148b9bd7c62e7fbae20a av-styling- avia-align-center  avia-builder-el-7  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-6529 avia-img-lazy-loading-not-6529 avia_image ' src=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2026\/07\/Quick_Photo-3.jpg\" alt='' title='Quick_Photo 3'  height=\"1070\" width=\"1845\"  itemprop=\"thumbnailUrl\" 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