{"id":5548,"date":"2025-09-19T11:39:02","date_gmt":"2025-09-19T09:39:02","guid":{"rendered":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/?p=5548"},"modified":"2025-09-19T12:57:46","modified_gmt":"2025-09-19T10:57:46","slug":"record-spending-but-fewer-visits","status":"publish","type":"post","link":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/record-spending-but-fewer-visits\/","title":{"rendered":"Record Spending, but Fewer Visits"},"content":{"rendered":"<p><strong>At this year\u2019s European Foodservice Summit, Jochen Pinsker, Industry Advisor Foodservice Europe at Circana, presented the latest insights into Europe\u2019s out-of-home market. The data reveal a striking development: while consumer spending on eating out in Europe\u2019s five largest markets has reached record highs, the number of visits remains well below pre-pandemic levels.<\/strong><\/p>\n<p>Between June 2019 and June 2025, consumer spending in the \u201cEU Big 5\u201d (Germany, France, Italy, Spain, UK) rose by 10 percent. At the same time, total visits remain 10 percent lower than in 2019.<\/p>\n<p>\u201cWe\u2019re witnessing a reset in European foodservice,\u201d Pinsker said in Amsterdam. \u201cConsumers are striking a new balance between indulgence and affordability, health and convenience, social occasions and solo dining.\u201d<\/p>\n<h3>Country Comparison: UK Struggles, Germany Shows Potential<\/h3>\n<p>The pace of recovery varies considerably across markets. The United Kingdom continues to struggle the most: visit numbers are still 21 percent below 2019 levels \u2013 the largest gap in Europe. Germany, by contrast, is emerging as a growth market. Circana forecasts an increase of 1.6 percent in visits by 2026 compared with 2025, driven largely by the growing adoption of digital ordering and delivery.<\/p>\n<p>France also remains behind 2019 levels, with visits down 9 percent. However, consumers there are spending more per occasion, signalling a shift in purchasing behavior.<\/p>\n<p>Italy shows greater resilience: visits are only 4 percent below pre-Covid levels, one of the more moderate declines in Europe. Spain also stands at minus 4 percent but is recovering more slowly. For 2026, only marginal growth of 0.2 percent compared with 2025 is forecast.<\/p>\n<h3>The Rise of Solo Dining \u2013 and Social Occasions<\/h3>\n<p>Another striking trend is the rise of solo dining. Between 2010 and 2019, spending in this segment surged by 153 percent. Today, 15.6 percent of full-service restaurant visits are solo occasions, up from just 9.4 percent in 2016.<\/p>\n<p>The UK is leading this shift: with 54 percent of adults working part-time from home, traditional group lunches are giving way to quick, individual meals. In urban centres, professionals increasingly opt for sushi boxes, salads, or grab-and-go caf\u00e9 options.<\/p>\n<p>At the same time, social dining is also gaining momentum. In the 12 months to June 2025, 31 percent of all out-of-home occasions were socially driven \u2013 up from 29.8 percent in 2021.<\/p>\n<h3>Value Deals and Delivery Shape Consumer Choices<\/h3>\n<p>Price sensitivity is rising, and promotions play a growing role. One in three dining occasions now includes a discount or combo meal. In 2022, the share was 29.9 percent. Delivery continues to reshape the market. In Germany and France, demand has surpassed pandemic peaks. Two-thirds of delivery occasions now replace home cooking. Aggregators such as Uber Eats, Deliveroo, and Just Eat are driving this shift. Their share of total foodservice visits has nearly quadrupled since 2016, reaching 3.7 percent across Europe.<\/p>\n<h3>Health and Lifestyle Trends Influence Menus<\/h3>\n<p>Changing consumption patterns are also visible in beverages. In the first half of 2025, alcoholic servings in the Big 5 markets fell 7 percent year-on-year. Non-alcoholic alternatives increased by 2 percent, while tap water rose by 5 percent.<\/p>\n<p>\u201cEating out is becoming more personal,\u201d Pinsker concluded. \u201cFor some, it\u2019s about a quick solo lunch, for others, it\u2019s tapas with friends. The key is that consumers shape dining occasions around their lifestyles \u2013 not the other way around.\u201d<\/p>\n<h3>A Fragmented but Opportunity-Rich Market<\/h3>\n<p>According to Circana, Europe\u2019s foodservice market is more fragmented and dynamic than ever. Operators that will thrive are those who combine value-driven strategies with digital and delivery innovation, while also adapting to local eating habits and the growing demand for health-conscious options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At this year\u2019s European Foodservice Summit, Jochen Pinsker, Industry Advisor Foodservice Europe at Circana, presented the latest insights into Europe\u2019s out-of-home market. The data reveal a striking development: while consumer spending on eating out in Europe\u2019s five largest markets has reached record highs, the number of visits remains well below pre-pandemic levels. Between June 2019 [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":5550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,55],"tags":[],"class_list":["post-5548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Record Spending, but Fewer Visits | European Foodservice Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/record-spending-but-fewer-visits\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Record Spending, but Fewer Visits | European Foodservice Summit\" \/>\n<meta property=\"og:description\" content=\"At this year\u2019s European Foodservice Summit, Jochen Pinsker, Industry Advisor Foodservice Europe at Circana, presented the latest insights into Europe\u2019s out-of-home market. 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