{"id":4050,"date":"2024-09-18T13:42:20","date_gmt":"2024-09-18T11:42:20","guid":{"rendered":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/?p=4050"},"modified":"2024-09-20T11:42:01","modified_gmt":"2024-09-20T09:42:01","slug":"efss-exclusive-qsr-players-with-most-units-in-europe","status":"publish","type":"post","link":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/efss-exclusive-qsr-players-with-most-units-in-europe\/","title":{"rendered":"EFSS-exclusive: QSR-Players with most units in Europe"},"content":{"rendered":"<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"97fc9641-45d3-4b46-8dd2-242101f7c328\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>For the first time, Europe&#8217;s premier gathering of professional foodservice players was hosted in Amsterdam. The 250 attendees at Felix Meritis were immediately treated to a high-caliber program. The event opened with a keynote from Jos\u00e9 Cil, former CEO of Restaurant Brands International and now with Norwegian Cruise Lines. Following his address, Katrin Wissmann presented findings from an exclusive survey: the Ranking of Europe&#8217;s Major Quickservice Players.<\/strong><\/p>\n<p>&#8220;Quickservice restaurants have steadily increased their market share in recent years,&#8221; noted the Executive Editor of European Foodservice Media. In the 2012 Top 99 Ranking, quickservice restaurant (QSR) operators generated 42% of revenue, amounting to \u20ac29 million in net turnover. By 2022, that share had risen to over 56%, representing \u20ac77 million. As a result, a deeper analysis of the sector was undertaken. This year\u2019s ranking\u2014expanded to the Top 111\u2014used the number of restaurants in Europe, rather than revenue, as the comparison metric. Chains with at least 100 outlets across Europe were included.<\/p>\n<p><a href=\"https:\/\/datawrapper.dwcdn.net\/8YcuA\/2\/\"><strong>Click here to see the Top 10<\/strong><\/a><\/p>\n<h3>The Dominance of U.S. Chains in Europe<\/h3>\n<p>The 111 chains listed in the ranking encompass a total of 66,050 establishments across Europe. Of these, the top 10 quickservice chains account for over 25,000 units. Much of the sector\u2019s 3.1% unit growth\u20141,996 new outlets\u2014can be attributed to these leading players, with 1,391 new restaurants coming from the top 10. Unsurprisingly, most of these are U.S.-based chains. Notable exceptions include Costa Coffee, the UK-based brand with nearly 3,000 locations across 15 European countries, and Spain&#8217;s Telepizza, which operates 1,093 outlets in four countries as of the end of 2023. Wissmann attributed the continued growth and dominance of U.S. brands to their global recognition, franchise expertise, efficient supply chains, economies of scale, and strong financial backing from parent companies.<\/p>\n<p>When shifting focus to European-originated QSR concepts, Russia stands out. It leads in both the number of units\u2014nearly 9,000, representing 32% of the total\u2014and in the number of brands, with 26 companies exceeding 100 outlets in Europe. Wissmann connected this growth to socio-political changes in the post-Soviet era. The UK follows with around 5,000 outlets from eight chains, suggesting the broader influence of individual British brands. France, Spain, and Italy trail behind, with France boasting 1,888 units from eight brands, Spain 1,763 from six, and Italy 1,615 from seven.<\/p>\n<p>In terms of categories, coffee shops dominate the rankings with 18,910 locations, followed by burger chains (16,838 units) and pizza\/pasta concepts (11,367 units). Coffee shops also lead in growth, with approximately 570 new establishments opening in 2023. \u201cIt&#8217;s the easiest concept to scale,\u201d Wissmann remarked, citing their reduced culinary offerings, which allow for lower investment in kitchen equipment, smaller operational spaces, and simplified staffing.<\/p>\n<h3>Four Key Takeaways<\/h3>\n<p>Wissmann concluded her presentation with four major insights into the evolving gastronomy sector:<\/p>\n<ol>\n<li>An omnichannel presence\u2014spanning restaurant, delivery, take-away, and retail\u2014is now a critical aspect of the business model, with significant implications for real estate and logistics.<\/li>\n<li>Maintaining and renovating existing outlets is just as vital to a brand\u2019s success as opening new ones.<\/li>\n<li>Expansion from Western Europe to the East is generally smoother, though more companies are now eyeing westward growth.<\/li>\n<li>Thanks to the rise of quickservice restaurants, dining out has seamlessly integrated into everyday life.<\/li>\n<\/ol>\n<p>As the quickservice sector continues to expand, its impact on consumer habits, real estate, and the broader foodservice industry shows no signs of slowing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the first time, Europe&#8217;s premier gathering of professional foodservice players was hosted in Amsterdam. The 250 attendees at Felix Meritis were immediately treated to a high-caliber program. The event opened with a keynote from Jos\u00e9 Cil, former CEO of Restaurant Brands International and now with Norwegian Cruise Lines. Following his address, Katrin Wissmann presented [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":4110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-4050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EFSS-exclusive: QSR-Players with most units in Europe | European Foodservice Summit<\/title>\n<meta name=\"description\" content=\"What are the leading QSR chains in Europe and in which countries did they originate? 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