{"id":5933,"date":"2026-04-08T12:05:40","date_gmt":"2026-04-08T10:05:40","guid":{"rendered":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/?post_type=portfolio&#038;p=5933"},"modified":"2026-04-08T12:05:40","modified_gmt":"2026-04-08T10:05:40","slug":"ines-lima","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/info\/ines-lima\/","title":{"rendered":"In\u00eas Lima"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-llw8qft3-f858a6f7cbd71de8bc9f8d55b5bfdaa0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5933'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5ktzbu-246712bd58f9a0ab21c2451bbc805b4a av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llw8ov4t-c1423b6427510c63ace1110c4ddd32c0\">\n.avia-image-container.av-llw8ov4t-c1423b6427510c63ace1110c4ddd32c0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llw8ov4t-c1423b6427510c63ace1110c4ddd32c0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llw8ov4t-c1423b6427510c63ace1110c4ddd32c0 av-styling-no-styling avia-align-center  avia-builder-el-2  el_before_av_icon_box  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5934 avia-img-lazy-loading-not-5934 avia_image ' src=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2026\/04\/Ines-Lima_web.png\" alt='' title='In\u00eas Lima_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2026\/04\/Ines-Lima_web.png 600w, https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2026\/04\/Ines-Lima_web-529x705.png 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<article  class='iconbox iconbox_top av-m8on2k61-8251b5381b49a16b230d0630d1be7ef9 av-no-box  avia-builder-el-3  el_after_av_image  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><a href='https:\/\/www.linkedin.com\/in\/in%C3%AAs-lima-b001979\/' title='' aria-label=''  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  ><\/a><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div><div  class='flex_column av-4tqray-61ea06fba85cf83cbc06778eb6a84cd3 av_two_third  avia-builder-el-4  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llw8pgnx-d937701195adf6f201cd6481194ad580\">\n#top .av-special-heading.av-llw8pgnx-d937701195adf6f201cd6481194ad580{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-llw8pgnx-d937701195adf6f201cd6481194ad580 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-llw8pgnx-d937701195adf6f201cd6481194ad580 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-llw8pgnx-d937701195adf6f201cd6481194ad580 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >In\u00eas Lima<\/h1><div class='av-subheading av-subheading_below'><p>Managing Director<br \/>\nMcDonald&#8217;s Spain<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mauue52n-a0efc0101f2325685251e5e45e43aa5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In\u00eas Lima is the Managing Director of McDonald\u2019s Spain. She holds a degree in Business Administration and Management from the Universidade Cat\u00f3lica Portuguesa and an MBA from INSEAD.<\/p>\n<p>She joined McDonald\u2019s in 2014 as Marketing and Communications Director, where she led the strategic direction of these areas for the Portuguese market. In April 2019, she moved into an international role as Marketing Lead, overseeing the marketing strategy across 12 markets: Russia, Italy, Spain, Poland, the Netherlands, Austria, Switzerland, Portugal, the Czech Republic, Ukraine, Belgium and Slovakia.<\/p>\n<p>In November 2020, In\u00eas Lima was appointed Managing Director of McDonald\u2019s Portugal, a role she held prior to taking on her current position in Spain.<\/p>\n<p>Before joining McDonald\u2019s, In\u00eas built a solid career in marketing and customer-centric roles. She spent 11 years at EDP, where she held several leadership positions, including Marketing and Customer Director. She also served as Market Insight Director at Oniway and held senior roles at leading FMCG companies such as Reckitt Benckiser, Mondelez and Mars.<\/p>\n<p>Married and a mother of three, In\u00eas enjoys spending her free time with her family and pursuing her passion for design, which often takes her to art exhibitions around the world.<\/p>\n<p>Her favorite McDonald\u2019s products are the McCrispy, the classic McChicken and, of course, French fries.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s Spain<\/p>\n","protected":false},"author":36,"featured_media":5934,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[71],"class_list":["post-5933","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-speaker-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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