{"id":5010,"date":"2025-06-13T11:42:30","date_gmt":"2025-06-13T09:42:30","guid":{"rendered":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/?post_type=portfolio&#038;p=5010"},"modified":"2025-06-13T11:42:55","modified_gmt":"2025-06-13T09:42:55","slug":"mathieu-herrero","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/info\/mathieu-herrero\/","title":{"rendered":"Mathieu Herrero"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-llw8qft3-f858a6f7cbd71de8bc9f8d55b5bfdaa0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5010'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5ktzbu-246712bd58f9a0ab21c2451bbc805b4a av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llw8ov4t-1849849cb1a1e9eeb52bf3f9ed069d94\">\n.avia-image-container.av-llw8ov4t-1849849cb1a1e9eeb52bf3f9ed069d94 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llw8ov4t-1849849cb1a1e9eeb52bf3f9ed069d94 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llw8ov4t-1849849cb1a1e9eeb52bf3f9ed069d94 av-styling-no-styling avia-align-center  avia-builder-el-2  el_before_av_icon_box  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5011 avia-img-lazy-loading-not-5011 avia_image ' src=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2025\/06\/MATHIEU-HERRERO-Areas_web.png\" alt='' title='MATHIEU HERRERO -Areas_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2025\/06\/MATHIEU-HERRERO-Areas_web.png 600w, https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2025\/06\/MATHIEU-HERRERO-Areas_web-529x705.png 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<article  class='iconbox iconbox_top av-m8on2k61-11532afac45d5caa57b9e0dd979d9171 av-no-box  avia-builder-el-3  el_after_av_image  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><a href='https:\/\/www.linkedin.com\/in\/mathieu-herrero-1a36b31\/' title='' aria-label=''  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  ><\/a><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div><div  class='flex_column av-4tqray-61ea06fba85cf83cbc06778eb6a84cd3 av_two_third  avia-builder-el-4  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llw8pgnx-1107c4e8f21caaede0c6ac9d73978236\">\n#top .av-special-heading.av-llw8pgnx-1107c4e8f21caaede0c6ac9d73978236{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-llw8pgnx-1107c4e8f21caaede0c6ac9d73978236 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-llw8pgnx-1107c4e8f21caaede0c6ac9d73978236 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-llw8pgnx-1107c4e8f21caaede0c6ac9d73978236 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Mathieu Herrero<\/h1><div class='av-subheading av-subheading_below'><p>Concepts and Standards Director<br \/>\nAreas<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2fojt6-8e13370e19b22d6969ecb67bfa64b724 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mathieu Herrero brings over 25 years of experience in the food and hospitality industry, having held key strategic roles in business development &amp; marketing, procurement &amp; construction, and communication &amp; ESG. His expertise combines a deep understanding of client needs with a strong strategic vision.<\/p>\n<p>As head of the business division at Areas, a global leader in food &amp; beverage and travel retail based in Barcelona, he gives support to operations across more than 2,000 restaurants and stores in 11 countries throughout Europe and the Americas, serving 350 million customers annually. With a focus on building strong partnerships, driving sustainable growth, and fostering continuous improvement, he plays a key role in shaping Areas\u2019 position as an industry leader.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Areas<\/p>\n","protected":false},"author":36,"featured_media":5011,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[62],"class_list":["post-5010","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-speaker-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mathieu Herrero | European Foodservice Summit<\/title>\n<meta name=\"description\" content=\"See live on stage one of our top speakers at this year&#039;s Summit: Mathieu Herrero\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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