{"id":4945,"date":"2025-05-28T12:28:58","date_gmt":"2025-05-28T10:28:58","guid":{"rendered":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/?post_type=portfolio&#038;p=4945"},"modified":"2025-08-06T14:11:28","modified_gmt":"2025-08-06T12:11:28","slug":"annemarie-swijtink","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/european-foodservice-summit\/info\/annemarie-swijtink\/","title":{"rendered":"Annemarie Swijtink"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-llw8qft3-f858a6f7cbd71de8bc9f8d55b5bfdaa0 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4945'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5ktzbu-246712bd58f9a0ab21c2451bbc805b4a av_one_third  avia-builder-el-1  el_before_av_two_third  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llw8ov4t-f9d3ac37c31568feef07833f7367cb43\">\n.avia-image-container.av-llw8ov4t-f9d3ac37c31568feef07833f7367cb43 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-llw8ov4t-f9d3ac37c31568feef07833f7367cb43 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-llw8ov4t-f9d3ac37c31568feef07833f7367cb43 av-styling-no-styling avia-align-center  avia-builder-el-2  el_before_av_icon_box  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4957 avia-img-lazy-loading-not-4957 avia_image ' src=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2025\/05\/Annemarie-Swijtink_McD_NL_web.png\" alt='' title='Annemarie Swijtink_McD_NL_web'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2025\/05\/Annemarie-Swijtink_McD_NL_web.png 600w, https:\/\/dfvcg-events.de\/european-foodservice-summit\/wp-content\/uploads\/sites\/19\/2025\/05\/Annemarie-Swijtink_McD_NL_web-529x705.png 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><br \/>\n<article  class='iconbox iconbox_top av-m8on2k61-29a24fb1626740850fe21b67b8834fcf av-no-box  avia-builder-el-3  el_after_av_image  avia-builder-el-last '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><a href='https:\/\/www.linkedin.com\/in\/annemarie-swijtink-96916630\/?originalSubdomain=nl' title='' aria-label=''  target=\"_blank\"  rel=\"noopener noreferrer\" class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello'  ><\/a><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div><div  class='flex_column av-4tqray-61ea06fba85cf83cbc06778eb6a84cd3 av_two_third  avia-builder-el-4  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-llw8pgnx-d706239d441dda0641835385b2397743\">\n#top .av-special-heading.av-llw8pgnx-d706239d441dda0641835385b2397743{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-llw8pgnx-d706239d441dda0641835385b2397743 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-llw8pgnx-d706239d441dda0641835385b2397743 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-llw8pgnx-d706239d441dda0641835385b2397743 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Annemarie Swijtink<\/h1><div class='av-subheading av-subheading_below'><p>MD<br \/>\nMcDonald&#8217;s<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-2fojt6-8e13370e19b22d6969ecb67bfa64b724 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Annemarie Swijtink has been Managing Director of McDonald\u2019s The Netherlands since June 2022. She is the first female MD in the 53-year history of McDonald\u2019s in the Netherlands.<\/p>\n<p>Annemarie has worked at the headquarters of McDonald\u2019s Netherlands since 2006. During her studies in Economics at Erasmus University in Rotterdam, she worked part-time for several years at McDonald\u2019s Deventer as a crew member. At that time, the ketchup began to flow in her blood and that love has never gone away.<\/p>\n<p>Annemarie has now worked in fast food service for almost 20 years: she has held 8 different strategic marketing and communication positions, ranging from Marketing Manager Innovation and Insights to Senior Director Marketing, digital customer Engagement, and Brand Impact. This brings a lot of knowledge of the QSR sector and she is used to translating market and consumer data into business opportunities and challenges. She also initiated the digital acceleration at McDonald\u2019s The Netherlands precisely because she believes in the power of data. Based on data insights, we can respond even better to customer needs. Under her leadership, we also launched a successful app in the Netherlands to communicate directly with our guests, where we set the standard that app users must be at least 18 years old. Annemarie also led an International Data team.<\/p>\n<p>Furthermore, Annemarie believes that being a market leader, comes with responsibility which means making concrete contribution to societal challenges. Together with political and societal stakeholders, we can make real progress regarding these societal challenges.<\/p>\n<p>.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s<\/p>\n","protected":false},"author":36,"featured_media":4957,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[],"class_list":["post-4945","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Annemarie Swijtink | European Foodservice Summit<\/title>\n<meta name=\"description\" content=\"See live on stage one of our top speakers at this year&#039;s Summit: Annemarie Swijtink\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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