21st European Foodservice Summit – Digital Edition

The Next Normal – between hope and fear: What goes away, what stays

February, 4th 2021
3:00 p.m. (CET)

This event will take place in English.

In our third edition of our digital talk series, editor Katrin Wißmann will host European Foodservice Partner Dr. David Bosshart, Author, Speaker, Executive Advisor GDI Gottlieb Duttweiler Institute, for a 60-minute session on the next Normal, implications from the crisis and recovery.

  1. We’re witnessing a K-shaped recovery: the winners are becoming even more the winners, and the losers are becoming more the losers. Why?
  2. Retail, technology, software services are the winners right now, food service, hospitality, travel and tourism, entertainment and culture the losers.
  3. Can we reverse the trend? Possibly.
  4. Will a vaccine change things? No. Not really. The underlying trends that provoqued the crisis are much stronger.
  5. The polarization between fear and hope is the motivational starting point.
  6. Global Google trends clearly show that fear feelings have been on the rise since 2015.
  7. Hope: what can we influence, what not? Why it matters that we stay entrepreneurial?
  8. Key markets of hope in the future.
  9. Why placebo works: Hope heals!
  10.  The tech curse: tech used to be the hope, now it is a devil’s race.
  11. Why do we have a crisis? Weak imagination. And weak believes.
  12. Check your believes, check what you really think will happen.
  13. What you believe determines what trends you take seriously.
  14.  Key questions for the coming years: A decade of work from home ahead?
  15. The crisis is not an economic crisis, but first of all a social and biological crisis.
  16. How do we get together tomorrow? Humans are social beings, they like to mingle, tell stories, and jokes.
  17. Will we still be traveling? Who will travel? Business and leisure markets at the turning point.
  18. Recommendations for restaurant operators.


The following speakers are confirmed:

Dr.  David  Bosshart

Dr. David Bosshart

Author, Speaker, Executive Advisor Gottlieb Duttweiler Institute for consumption, economic and social studies

Author, Speaker, Executive Advisor Gottlieb Duttweiler Institute for consumption, economic and social studies, Rüschlikon/Zurich.

The GDI is an independent European think tank, founded by European retail pioneer Gottlieb Duttweiler (1888-1962). The  institute specializes in trend research, retail, economic and social issues. It also offers strategic workshops, lectures,  and conferences lilike the International Retail Summit (71th edition in 2021), the European Foodservice Summit (21th edition in 2021) and the European Trend Day (17th edition in 2021). The  main  research  topics  are:  changes  in  consumption patterns and behavior, innovation in retailing and the service industry. The Gottlieb Duttweiler Prize is Switzerland’s  most  prestigious  award  for  outstanding  personalities,  dedicated  only every couple of years (1989 Václav  Havel​,​ 2004 Joschka Fischer, 2008 Kofi Annan, 2011 Jimmy Wales, 2015 Sir Tim Berners-Lee and 2019 Watson AI).

After a commercial apprenticeship, Bosshart capped his studies with a Ph.d. from the University of Zurich in philosophy and  political  theory.  He  has  been  involved in scientific research, retailing, communications and marketing consulting.  From 1991 to 1996 he was head of the department of consumer research and social change at the GDI. From 1997 to 1999  he  was  head  of  strategic  development and director of the cultural and social section of the Federation of Migros  Cooperatives. Bosshart has been in his current position since 1999. He gains continuous educational updates from Stanford University and from the University of Chicago Booth School of Business.

David  Bosshart  is  the  author  of  numerous  publications  and  a speaker at international events in Europe, America and  Asia. His expertise is focused on consumption and consumerism, retail and supply chain, artificial and human intelligence, data wealth and data scarcity, globalization contradictions and political philosophy, management and social change. He is currently lecturing on the topics below.

Featured in the following media (selection):
Forbes, Wall Street Journal, Financial Times, Time Magazine, Business Week, Manager Magazin, Neue Zürcher Zeitung,  Die Welt, Frankfurter Allgemeine, Die Zeit, Süddeutsche Zeitung, Handelsblatt, Der Spiegel, Focus, Stern, Playboy, Der  Standard, Greenpeace Magazin, Hürriyet, Het Financieele Dagblad, Le Temps, CNN, BBC, ZDF, ORF, SRG, RAI 1.

Katrin Wißmann

Katrin Wißmann


Katrin Wissmann is a long-standing editor of the business magazines foodservice and Food Service Europe & Middle East. She studied journalism and American Studies in Mainz (Germany), Pamplona (Spain) and in Vermont (USA). After gaining initial professional experience in print, radio and television, she joined the editorial teams of foodservice and Food Service Europe & Middle East in 2006. She also reported for both trade journals during a one-year stay in Texas, USA, in 2011/12. Since October 2018, Katrin Wissmann has been responsible for content planning and coordination of Foodservice Europe & Middle East.

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