{"id":21253,"date":"2026-10-09T10:56:34","date_gmt":"2026-10-09T08:56:34","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=21253"},"modified":"2026-10-09T13:47:12","modified_gmt":"2026-10-09T11:47:12","slug":"horizont-digital-talk-brand-management-2027","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-brand-management-2027\/","title":{"rendered":"HORIZONT digital talk: Brand Management 2027"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' 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1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-9fe15d835008297e4dc3ac7b92701925 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-4224847f7fd0b39f4d54bbb8c0dd5318 menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-c42e926b4026e9fb0b9773f2a4ba1423 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Start<\/span><\/a><\/li>\n<li class='menu-item av-4qodp5-83e864607bde3b3f3516d2ca75630743 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#referenten'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Referenten<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_1'  class='avia-section av-srk2y-112106500345416558fb7b75c6b4ce9b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_one_fifth  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-21253'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-prli-64bf6691d8e0f71fe37b32964844bca4 sc-av_two_fifth av-equal-height-column-flextable'>\n<style 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class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-c2b228f1eb7ba152771df309b778f717\">\n#top .av-special-heading.av-280ihu-c2b228f1eb7ba152771df309b778f717{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-280ihu-c2b228f1eb7ba152771df309b778f717 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-c2b228f1eb7ba152771df309b778f717 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-c2b228f1eb7ba152771df309b778f717 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>HORIZONT digital talk<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Brand Management 2027:<br \/>\nUnverwechselbar bleiben in einer KI-getriebenen Welt <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6\">\n#top .av_textblock_section.av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Was Marken sch\u00fctzt, wenn Maschinen mitentscheiden<\/strong><br \/>\n26. November 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485\">\n#top #wrap_all .avia-button.av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'   aria-label=\"Jetzt anmelden!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden!<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-21253'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b\">\n.flex_column.av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b av_one_fifth  avia-builder-el-9  el_after_av_section  el_before_av_one_fourth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-kihefen9-dd03107018fb322e9a7b67db856b5982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>powered by<\/strong><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49dlpc-777c1205566e41185b10652fc3e8e397\">\n.flex_column.av-49dlpc-777c1205566e41185b10652fc3e8e397{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49dlpc-777c1205566e41185b10652fc3e8e397 av_one_fourth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tfrx28-aa3f1d975b622be708ca7d643f12de09\">\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tfrx28-aa3f1d975b622be708ca7d643f12de09 av-styling- av-img-linked avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/swa-asa.ch\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='SWA ohne Zusatz'><img decoding=\"async\" class='wp-image-4947 avia-img-lazy-loading-not-4947 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/04\/SWA-ohne-Zusatz.png\" alt='' title='SWA ohne Zusatz'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iadjbs-2d7f06cd428db929147f2d76acda8836\">\n.flex_column.av-iadjbs-2d7f06cd428db929147f2d76acda8836{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-iadjbs-2d7f06cd428db929147f2d76acda8836 av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218\">\n.avia-section.av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218{\nbackground-color:#174674;\nbackground:linear-gradient( to top right, #174674, #52a1cb );\n}\n<\/style>\n<div id='programm'  class='avia-section av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218 main_color avia-section-large avia-no-shadow  avia-builder-el-14  el_after_av_one_fourth  el_before_av_section  programm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-21253'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d\">\n#top .av_textblock_section.av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>KI ver\u00e4ndert die Markenf\u00fchrung grundlegend. Einerseits stehen Marken heute mehr M\u00f6glichkeiten denn je zur Verf\u00fcgung, Inhalte, Kampagnen und Bilder schnell und effizient zu produzieren. Andererseits greifen immer mehr Marken auf dieselben Tools, Modelle und Daten zur\u00fcck \u2013 und laufen Gefahr, dass Kommunikation austauschbarer wird: <strong>Willkommen im \u201eSea of Sameness\u201c<\/strong>.<\/p>\n<p>Sprich: Je einfacher es wird, mit KI Content zu produzieren, desto schwieriger wird es, damit aufzufallen. Und je st\u00e4rker KI dar\u00fcber entscheidet, welche Marken Menschen sehen und ausw\u00e4hlen, desto wichtiger wird eine Marke, die eindeutig erkennbar und richtig interpretierbar ist.<\/p>\n<p>Gleichzeitig ver\u00e4ndert sich die Rolle von KI: KI-Assistenten werden zunehmend zur Schnittstelle zwischen Menschen und Marken. Sie helfen nicht nur bei der Suche, sondern beeinflussen auch, <strong>welche Marken sichtbar werden, welche empfohlen werden und welche \u00fcberhaupt in die engere Auswahl kommen<\/strong>.<br \/>\nDamit verschiebt sich die Frage von <strong>\u201eWie produzieren wir mit KI?\u201c zu \u201eWie stellen wir sicher, dass unsere Marke auch in einer KI-gepr\u00e4gten Welt relevant, erkennbar und ausw\u00e4hlbar bleibt?\u201c<\/strong><br \/>\nWas braucht es daf\u00fcr? Eine klare Positionierung, unverwechselbare Markenassets, konsistente Markenf\u00fchrung \u2013 und vor allem Dinge, die sich nicht einfach automatisieren oder kopieren lassen: <strong>Vertrauen, Bedeutung und echte Relevanz.<\/strong><\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-kawtoycl-4-9d94483a689ce44b10648a09fc4891fb main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-21253'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-k26gzu33-3-e9b6359c11fdc9a14e274a580889c9eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der HORIZONT digital talk zeigt, welche Grundlagen der Markenf\u00fchrung auch 2027 unverzichtbar bleiben, wo KI die Spielregeln ver\u00e4ndert und wie Marken KI f\u00fcr sich nutzen k\u00f6nnen, ohne ihre eigene Identit\u00e4t aus der Hand zu geben. <strong>Ein Werbeauftraggeber zeigt im Praxistest, wie sich Unverwechselbarkeit und KI-F\u00e4higkeit verbinden lassen.<\/strong><\/p>\n<p><strong>Dabei stehen drei Fragen im Mittelpunkt:<\/strong><\/p>\n<ul>\n<li><strong>Get the Basics Right: Was starke Markenf\u00fchrung auch 2027 ausmacht<\/strong><br \/>\nWas macht eine Marke unverwechselbar, wenn Inhalte jederzeit und nahezu unbegrenzt produziert werden k\u00f6nnen? Welche Rolle spielen Positionierung, Markenassets, Tonalit\u00e4t, Konsistenz und Wiedererkennbarkeit? Und welche Grundlagen der Markenf\u00fchrung werden gerade durch KI wieder wichtiger?<\/li>\n<li><strong>KI als Gleichmacher und Gatekeeper: Was sich f\u00fcr Marken wirklich ver\u00e4ndert<\/strong><br \/>\nWenn alle mit denselben Modellen arbeiten, wie entsteht dann noch Differenzierung? Wie viel Individualit\u00e4t bleibt in KI-generierter Kommunikation? Und was passiert, wenn KI-Assistenten zunehmend dar\u00fcber mitentscheiden, welche Marken Menschen entdecken, vergleichen und ausw\u00e4hlen?<\/li>\n<li><strong>Der Beweis: Unverwechselbar und KI-fit \u2013 eine Schweizer Marke im Praxistest<\/strong><br \/>\nWie l\u00e4sst sich eine starke Markenidentit\u00e4t in einer KI-getriebenen Welt konkret \u00fcbersetzen? Welche Entscheidungen m\u00fcssen Markenverantwortliche treffen \u2013 und wo liegen die Grenzen? Eine Schweizer Marke gibt Einblicke in ihren Weg und zeigt, wie <strong>Markenkraft und KI-Kompetenz<\/strong> zusammenspielen k\u00f6nnen.<\/li>\n<\/ul>\n<p>KI macht Markenproduktion einfacher \u2013 aber Markenf\u00fchrung schwieriger. Der HORIZONT digital talk zeigt, was Marken jetzt tun k\u00f6nnen, um auch in einer KI-gepr\u00e4gten Welt unverwechselbar, relevant und handlungsf\u00e4hig zu bleiben.<\/p>\n<p>Mit dabei ist unter anderem:<br \/>\n<strong>Yvonne Baumgartner<\/strong>, SWA Co-Direktorin, ex Global Brand Director Capri-Sun und Global Marketing Head Emmi CAFF\u00c8 LATTE<br \/>\n<strong>Roland Ehrler<\/strong>, Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-e0285c54654ac56f2c96d3e60c3f59c1 main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-21253'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-9f5187d9836a11bd790301a1b81d30a5\">\n#top .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-19  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation <span class='special_amp'>&amp;<\/span> Top-Speaker <\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n6fgda-bb3728e27acf127027f5e0835fb0653d\">\n.flex_column.av-n6fgda-bb3728e27acf127027f5e0835fb0653d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-n6fgda-bb3728e27acf127027f5e0835fb0653d av_one_third  avia-builder-el-20  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-mralol5z-7b411ae247ce277738dd158b545bbd84  avia-builder-el-21  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" class='wp-image-21256 avia-img-lazy-loading-not-21256 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/10\/Baumgartner-Yvonne-SWA-web.jpg\" alt='Yvonne Baumgartner'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/10\/Baumgartner-Yvonne-SWA-web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/10\/Baumgartner-Yvonne-SWA-web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Yvonne Baumgartner<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >SWA Co-Direktorin, ex Global Brand Director Capri-Sun und Global Marketing Head Emmi CAFF\u00c8 LATTE<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-mralp281-2e62fa1e6965d7b0295f9475a0ae2c4c  avia-builder-el-22  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-mralp1er-a2b7616957c55a9c482baffc99dcd6ff'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Yvonne Baumgartner bringt \u00fcber 18 Jahre Erfahrung in Marketing- und F\u00fchrungsfunktionen in nationalen und internationalen Unternehmen mit. Sie verbindet strategisches Denken mit pragmatischer Umsetzung und nutzt KI und Daten als wichtige Sparring-Partner. Als Global Brand Director bei Capri-Sun verantwortete sie die Markenstrategie, die globalen Kampagnen, die Produkt- sowie die Media-Strategie dieser ikonischen Marke in \u00fcber 100 M\u00e4rkten. Bei der Emmi Group f\u00fchrte sie das globale Marketing f\u00fcr Emmi CAFF\u00c8 LATTE, die zu einer der erfolgreichsten Ready-to-Drink-Coffee-Marken Europas wurde. Die Wachstumsprinzipien des Ehrenberg-Bass Institute sowie evidenzbasiertes, konsumentenzentriertes Marketing bilden die Basis ihrer Arbeit.<br \/>\nSeit September 2026 ist Yvonne Baumgartner Co-Direktorin des SWA\/ASA und vertritt die Interessen der Werbeauftraggeber in der Schweiz.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-288ahxa-1a0e7e4bd96e8cd05c254ae54a446cf3\">\n.flex_column.av-288ahxa-1a0e7e4bd96e8cd05c254ae54a446cf3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-288ahxa-1a0e7e4bd96e8cd05c254ae54a446cf3 av_one_third  avia-builder-el-23  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-1lm6dby-a13064e0121699163fee13b5c3ec4f31  avia-builder-el-24  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" class='wp-image-1706 avia-img-lazy-loading-not-1706 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Roland_Ehrler_web.png\" alt='Roland Ehrler'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Roland Ehrler<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-18tf09q-9474aa5db94c5f201c49654344b1d961  avia-builder-el-25  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-oz34ny-9872853ceeda9140d388e38fbd89044e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Roland Ehrler vertritt seit 2012 als Direktor die Interessen der Werbe-Auftraggeber in der Schweiz. Heute repr\u00e4sentieren die \u00fcber 190 Mitglieder des SWA etwa 75% des Schweizer Werbemarktes.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-d1a156b720138778e48890da4a306507 main_color avia-section-default avia-no-shadow  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-21253'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-d0be2e8687d81f89b68817615d6dfd37\">\n#top .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 av-special-heading-h2 blockquote modern-quote  avia-builder-el-27  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-475lki-c3fe33c8e4f178aad721fd72066a27f5 main_color avia-section-default avia-no-shadow  avia-builder-el-29  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-21253'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2\">\n#top .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-30  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-itd4ip-0953379773ee895bd801b77e15f6dbfe\">\n.flex_column.av-itd4ip-0953379773ee895bd801b77e15f6dbfe{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-itd4ip-0953379773ee895bd801b77e15f6dbfe av_one_third  avia-builder-el-31  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lmfzgsb5-bbbb82c48240eebb07ca578cb6009675 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm<\/strong><\/p>\n<p>Diana Goldbeck<br \/>\n<a href=\"mailto:diana&#46;&#103;&#111;&#108;&#100;&#98;&#101;&#99;&#107;&#64;&#100;&#102;&#118;&#99;&#103;&#x2e;&#x64;&#x65;\">&#100;&#x69;&#x61;&#110;&#x61;&#x2e;g&#x6f;&#x6c;d&#98;&#x65;c&#107;&#x40;d&#102;&#x76;c&#103;&#x2e;d&#101;<\/a><br \/>\n+49 69 7595 3031<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyl3pd-507147b8f06df36200ffb266014f6b0f\">\n.flex_column.av-kyl3pd-507147b8f06df36200ffb266014f6b0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kyl3pd-507147b8f06df36200ffb266014f6b0f av_one_third  avia-builder-el-33  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lst4bs2y-f76079589e86067e97ec7b52af8af2f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"&#x6d;&#97;i&#x6c;&#x74;&#111;:&#x6d;&#x61;&#114;i&#x65;&#46;h&#x61;&#x72;&#116;m&#x61;&#x6e;&#110;&#64;&#x64;&#102;&#118;&#x63;&#x67;&#46;d&#x65;\">&#x6d;&#x61;&#x72;&#x69;&#x65;&#x2e;&#x68;&#x61;&#x72;&#x74;&#x6d;&#x61;&#x6e;&#x6e;&#64;&#100;&#102;&#118;&#99;&#103;&#46;&#100;&#101;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6\">\n.flex_column.av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6 av_one_third  avia-builder-el-35  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-qd1cuw-83279bc11118bd74cfb789a2514a1a68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing &amp; Social Media<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"mail&#116;&#111;&#58;&#101;&#108;&#x69;&#x73;&#x61;&#x2e;&#x67;&#x72;&#x69;mm&#64;d&#102;&#118;&#99;&#103;&#46;&#x64;&#x65;\">&#101;&#x6c;&#x69;&#115;&#x61;&#x2e;g&#x72;&#x69;m&#109;&#x40;d&#102;&#x76;c&#103;&#x2e;d&#101;\u00a0<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>26. November 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n","protected":false},"author":10,"featured_media":21254,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[37],"class_list":["post-21253","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-digital-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT digital talk: Brand Management 2027 - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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