{"id":20798,"date":"2026-07-07T10:04:59","date_gmt":"2026-07-07T08:04:59","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=20798"},"modified":"2026-07-07T14:05:11","modified_gmt":"2026-07-07T12:05:11","slug":"horizont-digital-talk-bewegtbild-screenplanning","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-bewegtbild-screenplanning\/","title":{"rendered":"HORIZONT digital talk: Bewegtbild Screenplanning"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' 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1.12-0.48h11.2zM20.8 20.8q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-9fe15d835008297e4dc3ac7b92701925 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-4224847f7fd0b39f4d54bbb8c0dd5318 menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-c42e926b4026e9fb0b9773f2a4ba1423 menu-item-top-level menu-item-top-level-3' 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https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/07\/HOR-Screenplanning-800x800-1-705x705.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-5066cc691bd04b4a65ee6abb66588eb6\">\n#top .av-special-heading.av-280ihu-5066cc691bd04b4a65ee6abb66588eb6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-280ihu-5066cc691bd04b4a65ee6abb66588eb6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-5066cc691bd04b4a65ee6abb66588eb6 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-5066cc691bd04b4a65ee6abb66588eb6 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>HORIZONT digital talk<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Bewegtbild Screenplanning:<br \/>\nneue Strategien f\u00fcr mehr Impact!<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6\">\n#top .av_textblock_section.av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 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September 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485\">\n#top #wrap_all .avia-button.av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'   aria-label=\"Jetzt anmelden!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden!<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20798'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b\">\n.flex_column.av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b av_one_fifth  avia-builder-el-9  el_after_av_section  el_before_av_one_fourth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-kihefen9-dd03107018fb322e9a7b67db856b5982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>powered by<\/strong><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49dlpc-777c1205566e41185b10652fc3e8e397\">\n.flex_column.av-49dlpc-777c1205566e41185b10652fc3e8e397{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49dlpc-777c1205566e41185b10652fc3e8e397 av_one_fourth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tfrx28-aa3f1d975b622be708ca7d643f12de09\">\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tfrx28-aa3f1d975b622be708ca7d643f12de09 av-styling- av-img-linked avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/swa-asa.ch\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='SWA ohne Zusatz'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4947 avia-img-lazy-loading-not-4947 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/04\/SWA-ohne-Zusatz.png\" alt='' title='SWA ohne Zusatz'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iadjbs-2d7f06cd428db929147f2d76acda8836\">\n.flex_column.av-iadjbs-2d7f06cd428db929147f2d76acda8836{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-iadjbs-2d7f06cd428db929147f2d76acda8836 av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218\">\n.avia-section.av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218{\nbackground-color:#174674;\nbackground:linear-gradient( to top right, #174674, #52a1cb );\n}\n<\/style>\n<div id='programm'  class='avia-section av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218 main_color avia-section-large avia-no-shadow  avia-builder-el-14  el_after_av_one_fourth  el_before_av_section  programm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20798'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d\">\n#top .av_textblock_section.av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Konsument:innen wechseln nahtlos zwischen TV, Streaming, Online-Video und Social Media. Eine isolierte Planung einzelner Kan\u00e4le f\u00fchrt dabei zunehmend zu Ineffizienzen. Der Schl\u00fcssel zu nachhaltigem Werbeerfolg liegt in einer durchdachten Cross-Screen Bewegtbildstrategie.<\/p>\n<p>Doch wie lassen sich Bewegtbild-Kampagnen strategisch, kanal\u00fcbergreifend und wirkungsorientiert planen? Welche Rolle \u00fcbernehmen die einzelnen Plattformen? Und wie l\u00e4sst sich der Erfolg einer Cross-Screen-Strategie zuverl\u00e4ssig messen?<\/p>\n<p>Im HORIZONT digital talk beleuchten wir das Thema aus drei Perspektiven:<\/p>\n<ul>\n<li><strong><span style=\"color: #ffffff\">Strategische Perspektive:<\/span><\/strong> Wie gelingt modernes Cross-Screen-Bewegtbild-Planning? (Mediaagentur)<\/li>\n<li><strong><span style=\"color: #ffffff\">Praxisperspektive:<\/span><\/strong> Wie wird dieser Ansatz im Kampagnenalltag umgesetzt? (Werbetreibender)<\/li>\n<li><strong><span style=\"color: #ffffff\">Marktperspektive:<\/span><\/strong> Welche M\u00f6glichkeiten bieten die relevanten Bewegtbildplattformen? (Vermarkter)<\/li>\n<\/ul>\n<p><strong><span style=\"color: #ffffff\">Diese Fragen stehen im Mittelpunkt des digital talks:<\/span><\/strong><\/p>\n<ul>\n<li>Wie hat sich die Bewegtbildnutzung ver\u00e4ndert \u2013 und welche Konsequenzen hat das f\u00fcr die Mediaplanung?<\/li>\n<li>Wie lassen sich Reichweite, Aufmerksamkeit und Werbewirkung \u00fcber TV, Streaming, Online Video und Social Video hinweg optimal kombinieren?<\/li>\n<li>Wie kann man Bewegtbild kanal\u00fcbergreifend planen, um Reichweite, Aufmerksamkeit und Wirkung zu maximieren?<\/li>\n<li>Welche KPIs sind f\u00fcr eine Cross-Screen-Bewegtbildplanung entscheidend und wie l\u00e4sst sich der Kampagnenerfolg messen und optimieren?<\/li>\n<\/ul>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-kawtoycl-4-9d94483a689ce44b10648a09fc4891fb main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20798'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-k26gzu33-3-e9b6359c11fdc9a14e274a580889c9eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Christian Rufener<\/strong> (Omnicom Media Group (OMD)) zeigt anhand aktueller Entwicklungen und Best Practices, worauf es bei einer erfolgreichen Cross-Screen-Bewegtbildplanung ankommt. Im Fokus stehen unter anderem:<\/p>\n<ul>\n<li>Zielsetzung vor Kanalwahl: Nicht jeder Bewegtbildkontakt erf\u00fcllt dieselbe Aufgabe.<\/li>\n<li>Kontaktqualit\u00e4t statt ausschlie\u00dflich Reichweite und TKP.<\/li>\n<li>Messbarkeit, Vergleichbarkeit und inkrementelle Reichweite.<\/li>\n<li>Frequency Management: Wie viele Kontakte sind sinnvoll, und ab wann wird Werbung ineffizient?<\/li>\n<li>Die Rolle der Kreation im Cross-Screen-Umfeld.<\/li>\n<li>Ein Ausblick auf die wichtigsten Entwicklungen der kommenden Jahre \u2013 von Connected TV \u00fcber Retail Media bis hin zu KI-gest\u00fctzter Planung.<\/li>\n<\/ul>\n<p>Anschlie\u00dfend zeigt ein <strong>Werbetreibender<\/strong> anhand konkreter Praxisbeispiele, wie Cross-Screen-Bewegtbildkampagnen erfolgversprechend geplant, umgesetzt und optimiert werden kann. Im Mittelpunkt stehen Erkenntnisse Kampagnenwirkung und zum Return on Investment (ROI).<\/p>\n<p><strong>Zum Schluss<\/strong> geben die Vermarkter <strong>Andreas Hediger von Admeira, Alexander Duphorn von Goldbach Media<\/strong> und <strong>Yves M\u00e4der von YouTube<\/strong> in kurzen Impulsen (Pitch je 5 Minuten) einen Einblick in ihre Bewegtbild-Angebote und Entwicklungen.<\/p>\n<p>In der abschlie\u00dfenden <strong>Q&amp;A-Runde<\/strong> beantworten alle Beteiligten die Fragen des Publikums und diskutieren die wichtigsten Herausforderungen und Erfolgsfaktoren einer zeitgem\u00e4\u00dfen Cross-Screen-Bewegtbildplanung.<\/p>\n<p>Mit dabei sind:<\/p>\n<p><strong>Alexander Duphorn<\/strong>, CEO, Goldbach Media<\/p>\n<p><strong>Roland Ehrler<\/strong>, Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/p>\n<p><strong>Andreas Hediger<\/strong>, Business Unit Director SRG, Admeira<\/p>\n<p><strong>Yves M\u00e4der<\/strong>, Industry Leader Retail Omnichannel Austria &amp; Switzerland, Google Switzerland<\/p>\n<p><strong>Christian Rufener<\/strong>, Managing Partner, OMD Schweiz (<a href=\"https:\/\/www.linkedin.com\/company\/omnicom-media-schweiz\/\">Omnicom Media Group Schweiz<\/a>)<\/p>\n<p><strong>Moderation:<br \/>\nEva-Maria Schmidt,<\/strong> Chefredakteurin, HORIZONT<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-e0285c54654ac56f2c96d3e60c3f59c1 main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20798'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-9f5187d9836a11bd790301a1b81d30a5\">\n#top .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-19  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation <span class='special_amp'>&amp;<\/span> Top-Speaker <\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25rcbpx-5ec98520209e0295661e1f52a2e61d15\">\n.flex_column.av-25rcbpx-5ec98520209e0295661e1f52a2e61d15{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-25rcbpx-5ec98520209e0295661e1f52a2e61d15 av_one_third  avia-builder-el-20  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-1kb5445-181c1f653d83cc3314edf4654b0ace7a  avia-builder-el-21  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1706 avia-img-lazy-loading-not-1706 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Roland_Ehrler_web.png\" alt='Roland Ehrler'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Roland Ehrler<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-4p9ywl-f1cc83ffecdf0dabf88ebc6ac7943f42  avia-builder-el-22  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-v9zevp-4347fb303ae487ade06dac888c6d2e40'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Roland Ehrler vertritt seit 2012 als Direktor die Interessen der Werbe-Auftraggeber in der Schweiz. Heute repr\u00e4sentieren die \u00fcber 190 Mitglieder des SWA etwa 75% des Schweizer Werbemarktes.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26btmhd-1d376d892a440fc3eb1f1ff278da89b8\">\n.flex_column.av-26btmhd-1d376d892a440fc3eb1f1ff278da89b8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-26btmhd-1d376d892a440fc3eb1f1ff278da89b8 av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-1scbc6p-17a6bcb8388314112b75e9d15c5fdf1f  avia-builder-el-24  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20800 avia-img-lazy-loading-not-20800 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/07\/Maeder-Yves-Google-Switzerland-web.jpg\" alt='Yves M\u00e4der'  itemprop=\"image\"   height=\"801\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/07\/Maeder-Yves-Google-Switzerland-web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/07\/Maeder-Yves-Google-Switzerland-web-528x705.jpg 528w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Yves M\u00e4der<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Industry Leader Retail Omnichannel Austria &amp; Switzerland, Google Switzerland<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-163nlv5-264d742bb285b62b9d5c6480e959bd55  avia-builder-el-25  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-qv0nwx-f96872e894d61048c1db55c4836827c2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Yves M\u00e4der arbeitet seit 10 Jahren bei Google in Z\u00fcrich, aktuell als Industry Leader Retail Omnichannel; sein Team und er unterst\u00fctzen die gr\u00f6ssten \u00f6sterreichischen und Schweizer Retailer und TelCos beim Einsatz von Google Werbetechnologie und -medien. Zuvor war er Managing Director bei ricardo.ch sowie Gesch\u00e4ftsf\u00fchrer von Jobup AG. Sein Studium schloss er als lic.oec. an der HSG ab, der Berufseinstieg erfolgte 1998 in der Zementindustrie, bevor er 2004 zu eBay wechselte. Er lebt mit seiner Partnerin und den beiden S\u00f6hnen in Z\u00fcrich.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n6fgda-3bf3f55bb79ca5a02b44ebfcf7bc8db4\">\n.flex_column.av-n6fgda-3bf3f55bb79ca5a02b44ebfcf7bc8db4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-n6fgda-3bf3f55bb79ca5a02b44ebfcf7bc8db4 av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-mralol5z-9707bbb3c5f752cdeb3645728a1bffaf  avia-builder-el-27  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20829 avia-img-lazy-loading-not-20829 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/07\/Rufener-Christian-OMD-Schweiz-web.png\" alt='Christian Rufner'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/07\/Rufener-Christian-OMD-Schweiz-web.png 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/07\/Rufener-Christian-OMD-Schweiz-web-529x705.png 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Christian Rufner<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Managing Director, OMD Schweiz<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-mralp281-2e62fa1e6965d7b0295f9475a0ae2c4c  avia-builder-el-28  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-mralp1er-a2b7616957c55a9c482baffc99dcd6ff'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>\u00dcber 25 Jahre Erfahrung in der Medienbranche, unter anderem bei PubliGroupe, MediaLogics, ZenithOptimedia, beem (Swisscom, Bereich Digital Business), Mediaschneider Z\u00fcrich und Omnicom Media Group.<\/p>\n<p>Kundenerfahrung: Zu den betreuten Kunden z\u00e4hlten unter anderem Swisscom (B2C und B2B), Wingo, Mobiliar Versicherung, UBS, M\u00f6bel Pfister, Media Markt Schweiz, Reckitt Benckiser und Fielmann.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-78nz88-82643731cef13ecad2782466059b77a0\">\n.flex_column.av-78nz88-82643731cef13ecad2782466059b77a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-78nz88-82643731cef13ecad2782466059b77a0 av_one_third  avia-builder-el-29  el_after_av_one_third  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-1m7sd4o-589921e7fb48dd00477d05e95b24bcd3  avia-builder-el-30  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3870 avia-img-lazy-loading-not-3870 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/06\/Schmidt_Eva-Maria_web.png\" alt='Eva-Maria Schmidt'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Eva-Maria Schmidt<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chefredakteurin, HORIZONT<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-d1a156b720138778e48890da4a306507 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20798'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-d0be2e8687d81f89b68817615d6dfd37\">\n#top .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 av-special-heading-h2 blockquote modern-quote  avia-builder-el-32  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-475lki-c3fe33c8e4f178aad721fd72066a27f5 main_color avia-section-default avia-no-shadow  avia-builder-el-34  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20798'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2\">\n#top .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-35  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-itd4ip-0953379773ee895bd801b77e15f6dbfe\">\n.flex_column.av-itd4ip-0953379773ee895bd801b77e15f6dbfe{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-itd4ip-0953379773ee895bd801b77e15f6dbfe av_one_third  avia-builder-el-36  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lmfzgsb5-bbbb82c48240eebb07ca578cb6009675 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm<\/strong><\/p>\n<p>Diana Goldbeck<br \/>\n<a href=\"m&#97;&#x69;&#x6c;t&#111;&#x3a;&#x64;i&#97;&#x6e;&#x61;&#46;&#103;&#x6f;&#x6c;d&#98;&#x65;&#x63;k&#64;&#100;&#x66;&#x76;c&#103;&#x2e;&#x64;e\">&#100;&#x69;a&#110;&#x61;&#46;&#x67;o&#108;&#x64;b&#x65;&#x63;&#107;&#x40;d&#102;&#x76;c&#x67;&#x2e;&#100;&#x65;<\/a><br \/>\n+49 69 7595 3031<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyl3pd-507147b8f06df36200ffb266014f6b0f\">\n.flex_column.av-kyl3pd-507147b8f06df36200ffb266014f6b0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kyl3pd-507147b8f06df36200ffb266014f6b0f av_one_third  avia-builder-el-38  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lst4bs2y-f76079589e86067e97ec7b52af8af2f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"mailto:marie&#46;hartmann&#64;df&#118;&#99;&#103;&#46;&#100;&#101;\">&#x6d;&#97;r&#x69;&#x65;&#46;h&#x61;&#x72;&#116;m&#x61;&#110;n&#x40;&#x64;&#102;v&#x63;&#x67;&#46;d&#x65;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6\">\n.flex_column.av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6 av_one_third  avia-builder-el-40  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-qd1cuw-83279bc11118bd74cfb789a2514a1a68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing &amp; Social Media<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"ma&#105;&#108;&#x74;&#x6f;&#x3a;&#x65;li&#115;&#97;&#x2e;&#x67;&#x72;&#x69;mm&#64;&#100;&#102;&#x76;&#x63;&#x67;&#x2e;de\">&#x65;&#x6c;&#x69;&#115;&#97;&#46;g&#x72;&#x69;&#x6d;&#x6d;&#64;&#100;fv&#x63;&#x67;&#x2e;&#100;&#101;\u00a0<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>15. September 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n","protected":false},"author":10,"featured_media":20799,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[37],"class_list":["post-20798","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-digital-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT digital talk: Bewegtbild Screenplanning - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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