{"id":20481,"date":"2026-05-18T07:31:15","date_gmt":"2026-05-18T05:31:15","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=20481"},"modified":"2026-05-21T14:30:29","modified_gmt":"2026-05-21T12:30:29","slug":"experience-digital-ki-alles-neu-im-marketing-oder-alles-nur-effizienter","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-ki-alles-neu-im-marketing-oder-alles-nur-effizienter\/","title":{"rendered":"experience digital: KI: alles neu im Marketing oder alles nur effizienter?"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" 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0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2zM20.8 20.8q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-9fe15d835008297e4dc3ac7b92701925 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-8d6bb4ede07349652eb663382c7819db menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item 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https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/05\/dfvcg-experience26-Teaser-800x800-Datum-180x180.png 180w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/05\/dfvcg-experience26-Teaser-800x800-Datum-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-951306163077e809ad9a51a16327ecec\">\n.flex_column.av-k26i2v6p-951306163077e809ad9a51a16327ecec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-951306163077e809ad9a51a16327ecec av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-db799fb940666c82a9e73012591bc71f\">\n#top .av-special-heading.av-280ihu-db799fb940666c82a9e73012591bc71f{\npadding-bottom:10px;\ncolor:#1d303e;\n}\nbody .av-special-heading.av-280ihu-db799fb940666c82a9e73012591bc71f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-db799fb940666c82a9e73012591bc71f .special-heading-inner-border{\nborder-color:#1d303e;\n}\n.av-special-heading.av-280ihu-db799fb940666c82a9e73012591bc71f .av-subheading{\nfont-size:19px;\ncolor:#000000;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-db799fb940666c82a9e73012591bc71f av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>experience digital:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >KI: alles neu im Marketing oder alles nur effizienter?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o9nuhn-17b88a79e613047c880543702edc622e\">\n#top .av_textblock_section.av-o9nuhn-17b88a79e613047c880543702edc622e .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-o9nuhn-17b88a79e613047c880543702edc622e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Was bedeutet das f\u00fcr Markenf\u00fchrung und den daf\u00fcr notwendigen Content der Journalistischen Medien?<\/strong><\/p>\n<p>18. Juni 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f\">\n#top #wrap_all .avia-button.av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f{\nbackground-color:#b83c78;\nborder-color:#b83c78;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f avia-icon_select-yes-left-icon avia-size-large'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2000oy-0cf2ebf61894441b031c3a9f04015379\">\n#top #wrap_all .avia-button.av-2000oy-0cf2ebf61894441b031c3a9f04015379{\nbackground-color:#000000;\nborder-color:#000000;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-2000oy-0cf2ebf61894441b031c3a9f04015379 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/05\/experience-digital-KI-alles-neu-im-Marketing-oder-alles-nur-effizienter-.ics'  class='avia-button av-2000oy-0cf2ebf61894441b031c3a9f04015379 avia-icon_select-yes-left-icon avia-size-large'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Save the Date\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Save the Date<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5kph19m-54cea334491aa401a6ecd8e1f234a552\">\n.avia-section.av-l5kph19m-54cea334491aa401a6ecd8e1f234a552{\nbackground-color:#0a0a0a;\nbackground:linear-gradient( to bottom, #0a0a0a, #0a0a0a );\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l5kph19m-54cea334491aa401a6ecd8e1f234a552 main_color avia-section-large avia-no-shadow  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nenot-9c9de4ec81c61b607c36d393064398e4\">\n#top .av_textblock_section.av-2nenot-9c9de4ec81c61b607c36d393064398e4 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2nenot-9c9de4ec81c61b607c36d393064398e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><span style=\"color: #ffffff\">Der Medienverband der freien Presse (MVFP) wartet erneut mit einer gro\u00df angelegten Initiative auf, um die einzigartigen St\u00e4rken publizistischer Medien im Mediamix zu zeigen.<\/span><\/p>\n<p><span style=\"color: #ffffff\">Im Rahmen dieser Initiative, bietet der MVFP Ihnen neben dem Highlight am\u00a029.09.2026\u00a0in D\u00fcsseldorf auch interaktive digitale Formate: Die experience digital talks.<\/span><\/p>\n<p><span style=\"color: #ffffff\">Am 18. Juni 2026 findet der erste MVFP experience digital von 10.30 \u2013 12.00 Uhr statt.<\/span><\/p>\n<p><span style=\"color: #ffffff\">Unter dem Thema \u201eKI: alles neu im Marketing oder alles nur effizienter? Was bedeutet das f\u00fcr Markenf\u00fchrung und den daf\u00fcr notwendigen Content der Journalistischen Medien?\u201c werden unter anderem Antworten auf die folgenden Fragen gegeben:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff\">Der Einsatz von KI erm\u00f6glicht den Wirkungsbeitrag der einzelnen Medien umf\u00e4nglicher und pr\u00e4ziser zu erfassen und zu verarbeiten? Kann dies zu Verschiebungen in den Media-Budgets f\u00fchren?<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #ffffff\">Welche Konsequenzen ergeben sich aus dieser Entwicklung f\u00fcr Werbungtreibende, Agenturen und Publisher?<\/span><\/li>\n<\/ul>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-c267b9033c980c43d4b959b44d8daf48 main_color avia-section-default avia-no-shadow  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-01ef7016dae5162c8988b5db341127b0\">\n#top .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-01ef7016dae5162c8988b5db341127b0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cfkagr-eba6952230b37478a3e3c0629459d8a5\">\n.flex_column.av-1cfkagr-eba6952230b37478a3e3c0629459d8a5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1cfkagr-eba6952230b37478a3e3c0629459d8a5 av_one_third  avia-builder-el-13  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-mett5kl1-184f014b9ab9acfa6caa1d02d2276d4e  avia-builder-el-14  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20488 avia-img-lazy-loading-not-20488 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/05\/Hartmann-Olaf-Multisense-Institut.jpg\" alt='Olaf Hartmann'  itemprop=\"image\"   height=\"500\" width=\"400\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Olaf Hartmann<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Acting Partner, Multisense Institut<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-m8n7jq1u-a4505a3e83e6b5221dc01af8a3ad0edb  avia-builder-el-15  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8n7joy1-4474c2b8742f2f3d1e3a0255d12bb753'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Hartmann ist Markenberater, Autor, Podcast-Host und Stra\u00dfenjongleur im Ruhestand. Er forscht im Bereich Brand Experience und ber\u00e4t Unternehmen in Fragen der strategischen Markenf\u00fchrung.<\/p>\n<p>Er ist ein Pionier des multisensorischen Marketings, Gr\u00fcnder des Multisense Instituts, Host des Podcasts MARKENKRAFT sowie Co-Autor mehrere Fachb\u00fccher u.a. von \u201eMarkenkraft durch Brand Experience\u201c (Erscheinungstermin: Herbst 2025).<\/p>\n<p>Seit 2014 engagiert er sich in der Gesellschaft zur Erforschung des Markenwesens \u2013 der Forschungsplattform im Netzwerk des Markenverbands und ist Mitglied in der Deutschen Werbewissenschaftlichen Gesellschaft (DWG).<\/p>\n<p>Zusammen mit Uwe Munzinger leitet er Seminare zum Thema \u201eNext Level Brand Management\u201c.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yxitup-a4e887792704e58a4eaf460b7c58df05\">\n.flex_column.av-2yxitup-a4e887792704e58a4eaf460b7c58df05{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2yxitup-a4e887792704e58a4eaf460b7c58df05 av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-2dappfl-1ac193523c4f1521ef04477c94287e81  avia-builder-el-17  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20489 avia-img-lazy-loading-not-20489 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/05\/Jacobi-Robert-Stratum-Global.png\" alt='Robert Jacobi'  itemprop=\"image\"   height=\"500\" width=\"400\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Robert Jacobi<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Gesch\u00e4ftsf\u00fchrer &amp; Co-Founder, Stratum Global<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-1wd3z4x-fa9db28bcfde04da0618731af94696d1  avia-builder-el-18  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-1rrw6rl-3f9bd752cbddeee795be99db4938720e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Robert Jacobi bringt mehr als 20 Jahre Erfahrung im Performance-Marketing und in der Entwicklung skalierbarer Marketing- und Technologieprodukte mit, darunter zw\u00f6lf Jahre Unternehmertum. In den letzten zehn Jahren hatte er F\u00fchrungspositionen bei WPP Media (Maxus, Essence, EssenceMediacom, GroupM) inne, mit Fokus auf Performance, Produktentwicklung, Media-Aktivierung und MarTech-Integration. Er war verantwortlich f\u00fcr strategische Beratung und operative Kontrolle f\u00fcr anspruchsvolle Kunden wie Deutsche Bank, RTL+, Friday Insurance, Dyn, Peloton und Airbnb.<\/p>\n<p>Bei Stratum Global zeichnet er verantwortlich f\u00fcr Rolle bei Stratum: Product, Tech &amp; Operations.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yiecx8-6991c746f0cdfb3e47dede1065d88f34\">\n.flex_column.av-2yiecx8-6991c746f0cdfb3e47dede1065d88f34{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2yiecx8-6991c746f0cdfb3e47dede1065d88f34 av_one_third  avia-builder-el-19  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-m8he8p2d-e128b3adf996ef884383ae724be33f4b  avia-builder-el-20  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20490 avia-img-lazy-loading-not-20490 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/05\/Paperlein-Juliane-HORIZONT.jpg\" alt='Juliane Paperlein'  itemprop=\"image\"   height=\"500\" width=\"400\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Juliane Paperlein<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >freie Journalistin, HORIZONT<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-1cx0cw1-ab15d051d38865a53208d1f131da2b5d  avia-builder-el-21  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-pxz4gx-706d4f85c728c5e7293cecc365713b15'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Juliane Paperlein ist Journalistin und Moderatorin mit einer ausgepr\u00e4gten Leidenschaft f\u00fcr die Medienwelt. Die Volkswirtin blickt auf eine langj\u00e4hrige Erfahrung als Fachjournalistin zur\u00fcck und leitete unter anderem von 2008 bis 2019 das Medienressort von HORIZONT, dem Fachmedium f\u00fcr Marketing, Werbung und Medien. Von Mitte 2019 bis April 2023 war sie Leiterin der Unternehmenskommunikation der AGF-Videoforschung und kennt daher auch die andere Seite. Sie besch\u00e4ftigt sich prim\u00e4r mit den Ver\u00e4nderungen im Medien- und Mediagesch\u00e4ft und interessiert sich vor allem f\u00fcr die wirtschaftliche Dimension, die die Digitalisierung der Branche mit sich bringt.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-b06506d3f004b7712fe681922b309195 main_color avia-section-default avia-no-shadow  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-ad0b7721e982000c2ae5e91464b9403a\">\n#top .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-ad0b7721e982000c2ae5e91464b9403a av-special-heading-h2 blockquote modern-quote  avia-builder-el-23  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class='av-subheading av-subheading_below'><p>Wir freuen uns auf Sie!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-475lki-bf6368de126dfa81a99faf90a82d92dd main_color avia-section-default avia-no-shadow  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-f1545c9e93128453a14e460581fe618c\">\n#top .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-f1545c9e93128453a14e460581fe618c av-special-heading-h2 blockquote modern-quote  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Gut zu wissen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l3lcumer-46ad0e4fcd8b794391a7106de3528920 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nach Ihrer Registrierung erhalten Sie Ihre Anmeldebest\u00e4tigung sowie einen Link f\u00fcr Ihren Kalendereintrag. 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units'><div class='post-entry post-entry-type-page post-entry-20481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d0t2xd-0c966900607adcf4477e8dc85473fa73\">\n#top .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-d0t2xd-0c966900607adcf4477e8dc85473fa73 av-special-heading-h2 blockquote modern-quote  avia-builder-el-35  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ein Business-Event von<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-344afpt-2da2314c69c9d7011c036209989de2e2 av_one_fourth  avia-builder-el-36  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t048s1-479053c866b11c41069166b98e2f42db\">\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-t048s1-479053c866b11c41069166b98e2f42db av-styling- av-img-linked avia-align-center  avia-builder-el-37  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/dfvcg-events.de\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='dfvcg-conference-group'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1064 avia-img-lazy-loading-not-1064 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/05\/dfvcg-conference-group.jpg\" alt='' title='dfvcg-conference-group'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><div  class='flex_column av-240gvtd-95b650036ed3695914e3695149c1143e av_one_fourth  avia-builder-el-38  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-13natpt-b3e571ff5a8e5031a989664dde407381 av_one_fourth  avia-builder-el-39  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-25gbog9-c9674875bda05e0c8b647aaff2c8dea7 main_color avia-section-default avia-no-border-styling  avia-builder-el-40  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20481'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls33cm5m-541430d9cf75d90b920a72e63d114445\">\n#top .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ls33cm5m-541430d9cf75d90b920a72e63d114445 av-special-heading-h2 blockquote modern-quote  avia-builder-el-41  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1s831nt-7a383a82d0df2195e89dcaf2e267aa9e av_one_third  avia-builder-el-42  el_after_av_heading  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-ls33811t-7e38eb1f3b07ce1d16076c9a75ab2479 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm &amp; Projektleitung<\/strong><\/p>\n<p>Diana Goldbeck<strong><br \/>\n<\/strong><a href=\"&#x6d;&#97;&#x69;&#x6c;t&#x6f;&#58;d&#x69;&#97;n&#x61;&#46;&#x67;&#x6f;l&#x64;&#98;e&#x63;&#107;&#64;&#x64;&#102;&#x76;&#x63;&#103;&#x2e;&#x64;e\">&#x64;&#x69;&#x61;&#x6e;&#x61;&#x2e;&#x67;&#x6f;&#x6c;&#x64;&#x62;&#x65;&#x63;&#x6b;&#64;&#100;&#102;&#118;&#99;&#103;&#46;&#100;&#101;<\/a><br \/>\n+49 69 7595 3031<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1am4oq1-c1e2a1e8e2b5f03ded135d8ba9bd8e41 av_one_third  avia-builder-el-44  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-ls338haj-e56630fbf99235c2b44d3e1e4c6c24a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"&#x6d;&#97;i&#x6c;&#x74;&#111;:&#x6d;&#x61;&#114;i&#x65;&#46;h&#x61;&#x72;&#116;m&#x61;&#x6e;&#110;&#64;&#x64;&#102;&#118;&#x63;&#x67;&#46;d&#x65;\">&#109;&#x61;&#x72;i&#101;&#x2e;&#x68;a&#114;&#x74;m&#97;&#x6e;&#x6e;&#64;&#100;&#x66;v&#99;&#x67;&#x2e;d&#101;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mooljd-63a582ab221514121a84fd350bab0fc9 av_one_third  avia-builder-el-46  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-ls338wg1-5f28b13795a4963eb78f3cf8d7b5fdfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"&#109;&#x61;&#105;&#x6c;t&#111;&#x3a;&#101;&#x6c;i&#x73;a&#46;&#x67;&#114;&#x69;m&#x6d;&#x40;&#100;&#x66;v&#x63;g&#46;&#x64;&#101;\">&#101;&#x6c;&#x69;s&#97;&#x2e;g&#114;&#x69;&#x6d;&#109;&#x40;&#x64;f&#118;&#x63;g&#46;&#x64;&#x65;<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>18. Juni 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n","protected":false},"author":10,"featured_media":20508,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[37],"class_list":["post-20481","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-digital-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>experience digital: KI: alles neu im Marketing oder alles nur effizienter? - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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