{"id":20245,"date":"2026-03-31T14:31:45","date_gmt":"2026-03-31T12:31:45","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=20245"},"modified":"2026-04-21T12:59:22","modified_gmt":"2026-04-21T10:59:22","slug":"horizont-digital-talk-performance-marketing-2026","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-performance-marketing-2026\/","title":{"rendered":"HORIZONT digital talk: Performance Marketing 2026"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' 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https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/03\/HOR-PerfoMarketing-800x800-1-705x705.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-ebd84719aa523464ef86fc95056a22a3\">\n#top .av-special-heading.av-280ihu-ebd84719aa523464ef86fc95056a22a3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-280ihu-ebd84719aa523464ef86fc95056a22a3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-ebd84719aa523464ef86fc95056a22a3 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-ebd84719aa523464ef86fc95056a22a3 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>HORIZONT digital talk<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Performance Marketing 2026<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6\">\n#top .av_textblock_section.av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Trends und News f\u00fcr erfolgreichere Kampagnen<\/strong><\/p>\n<p>28. Mai 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485\">\n#top #wrap_all .avia-button.av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'   aria-label=\"Jetzt anmelden!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden!<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20245'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b\">\n.flex_column.av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b av_one_fifth  avia-builder-el-9  el_after_av_section  el_before_av_one_fourth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-kihefen9-dd03107018fb322e9a7b67db856b5982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>powered by<\/strong><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49dlpc-777c1205566e41185b10652fc3e8e397\">\n.flex_column.av-49dlpc-777c1205566e41185b10652fc3e8e397{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49dlpc-777c1205566e41185b10652fc3e8e397 av_one_fourth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tfrx28-aa3f1d975b622be708ca7d643f12de09\">\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tfrx28-aa3f1d975b622be708ca7d643f12de09 av-styling- av-img-linked avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/swa-asa.ch\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='SWA ohne Zusatz'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4947 avia-img-lazy-loading-not-4947 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/04\/SWA-ohne-Zusatz.png\" alt='' title='SWA ohne Zusatz'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iadjbs-2d7f06cd428db929147f2d76acda8836\">\n.flex_column.av-iadjbs-2d7f06cd428db929147f2d76acda8836{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-iadjbs-2d7f06cd428db929147f2d76acda8836 av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218\">\n.avia-section.av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218{\nbackground-color:#174674;\nbackground:linear-gradient( to top right, #174674, #52a1cb );\n}\n<\/style>\n<div id='programm'  class='avia-section av-kawtoycl-5c38ed9cbd587af7268b4f6781f6c218 main_color avia-section-large avia-no-shadow  avia-builder-el-14  el_after_av_one_fourth  el_before_av_section  programm avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20245'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d\">\n#top .av_textblock_section.av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Der digital talk \u201ePerformance Marketing 2026\u201c soll Marketing- und E\u2011Commerce-Verantwortlichen in kurzer Zeit zeigen, wie sie ihre Performance-Kampagnen 2026 messbar erfolgreicher machen k\u00f6nnen. Es vermittelt die wichtigsten Trends (KI, Automatisierung, Privacy, neue Kan\u00e4le) und \u00fcbersetzt sie in konkrete Handlungsempfehlungen f\u00fcr Alltag und Strategie. Die Teilnehmenden lernen, wie sie ihr Tracking und ihre KPIs sch\u00e4rfen, bessere Creatives und Zielgruppen einsetzen und ihren Kanal\u2011Mix zukunftssicher aufstellen. Am Ende gehen sie mit klaren Quick Wins, Checklisten und Testideen heraus, die sich innerhalb weniger Tage im eigenen Konto umsetzen lassen.<\/p>\n<p><strong><span style=\"color: #ffffff\">\u201ePerformance Marketing 2026: Trends und News f\u00fcr erfolgreichere Kampagnen\u201c<\/span><\/strong>\u00a0zeigt, wie sich datengetriebenes Marketing im Spannungsfeld von KI, Automatisierung und ver\u00e4nderten Plattform-\u00d6kosystemen neu definiert.<\/p>\n<p>Der digital talk liefert eine kompakte Einordnung der wichtigsten Entwicklungen \u2013 von AI-gest\u00fctzten Kampagnenl\u00f6sungen bei Google und Meta \u00fcber Retail-Media-Dynamiken bei Amazon bis hin zu neuen Performance-Chancen auf TikTok.<\/p>\n<p><strong><span style=\"color: #ffffff\">Teilnehmende erhalten:<\/span><\/strong><\/p>\n<ul>\n<li>einen klaren \u00dcberblick \u00fcber die zentralen Trends 2026<\/li>\n<li>konkrete Handlungsempfehlungen f\u00fcr effizientere Kampagnen<\/li>\n<li>Einblicke in neue Mess- und Attributionsmodelle<\/li>\n<li>Orientierung, wie KI die Rollen, Prozesse und Erfolgsfaktoren im Performance Marketing ver\u00e4ndert<\/li>\n<\/ul>\n<p>Ziel ist es, Entscheidungssicherheit zu schaffen \u2013 und Unternehmen in die Lage zu versetzen, ihre Performance-Strategie zukunftsf\u00e4hig aufzustellen.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-kawtoycl-4-9d94483a689ce44b10648a09fc4891fb main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20245'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-k26gzu33-3-e9b6359c11fdc9a14e274a580889c9eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Das Webinar liefert unter anderem Antworten auf die folgenden Fragestellungen:<\/strong><\/p>\n<ul>\n<li>Was hat sich im Performance Marketing seit 2024\/25 wirklich\u00a0<em>grundlegend<\/em>\u00a0ver\u00e4ndert?<\/li>\n<li>Warum funktionieren viele \u201ebew\u00e4hrte\u201c Kampagnen-Setups heute nicht mehr wie fr\u00fcher?<\/li>\n<li>Welche Fehler machen die meisten Unternehmen aktuell, ohne es zu merken?<\/li>\n<li>Wie stark sollte man Kampagnen heute noch manuell steuern \u2013 und wo \u00fcbernimmt KI sinnvoll?<\/li>\n<li>Welche AI-Features (z. B. bei Google, Meta) bringen<em>tats\u00e4chlich<\/em>\u00a0Performance-Uplift?<\/li>\n<li>Wie ver\u00e4ndert KI die Rolle von Performance Marketing Managern konkret?<\/li>\n<li>Wo sind die Grenzen von Automatisierung \u2013 und wann sollte man bewusst eingreifen?<\/li>\n<li>Welche KPIs sind 2026 wirklich entscheidend \u2013 und welche sind \u201eVanity Metrics\u201c?<\/li>\n<li>Wie kann ich Marketing-Erfolg intern besser argumentieren und nachweisen?<\/li>\n<li>Wie finde ich neue Zielgruppen, wenn Daten eingeschr\u00e4nkt sind?<\/li>\n<li>Warum werden Creatives immer mehr zum wichtigsten Performance-Hebel?<\/li>\n<li>Welche Rolle spielt AI bei der Creative-Erstellung?<\/li>\n<li>Welche Kan\u00e4le liefern 2026 den gr\u00f6\u00dften Performance-Impact?<\/li>\n<li>Welche Rolle spielen Plattformen wie TikTok im Vergleich zu Google &amp; Meta?<\/li>\n<li>Wie entwickelt sich Commerce Media\u2013 und f\u00fcr wen lohnt sich das?<\/li>\n<li>Wie sieht ein \u201ezukunftssicheres\u201c Performance-Marketing-Setup aus?<\/li>\n<li>Was wird im Performance Marketing \u00fcbersch\u00e4tzt \u2013 und was untersch\u00e4tzt?<\/li>\n<\/ul>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-e0285c54654ac56f2c96d3e60c3f59c1 main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20245'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-9f5187d9836a11bd790301a1b81d30a5\">\n#top .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-19  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation <span class='special_amp'>&amp;<\/span> Top-Speaker <\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-bbf28a4fbd9dcee3e719f6b80687bdba\">\n.flex_column.av-av_one_third-bbf28a4fbd9dcee3e719f6b80687bdba{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-bbf28a4fbd9dcee3e719f6b80687bdba av_one_third  avia-builder-el-20  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-av_team_member-8ab205a73f1505c0f6cea7ee96757084  avia-builder-el-21  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20270 avia-img-lazy-loading-not-20270 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/03\/Kirchhof-Samuel-Webrepublic-web.jpg\" alt='Samuel Kirchhof'  itemprop=\"image\"   height=\"801\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/03\/Kirchhof-Samuel-Webrepublic-web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/03\/Kirchhof-Samuel-Webrepublic-web-528x705.jpg 528w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Samuel Kirchhof<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Head of Performance Marketing, Webrepublic<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-av_toggle_container-c44da823b02f9d1f778480f93f4837a3  avia-builder-el-22  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-av_toggle-f306761c78c31d47bfc115eb5d4620f8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Samuel Kirchhof leitet seit 2022 die Performance Unit der Webrepublic mit \u00fcber 40 Expert*Innen. Vor seiner 8 j\u00e4hrigen Laufbahn bei Webrepublic schloss er seinen Master in Betriebs\u00f6konomie ab und forschte als Assistent am Institut f\u00fcr Kommunikation und Marketing (IKM) der Hochschule Luzern. Heute begleitet er Leadgen und E-Commerce Kunden holistisch auf strategischer Ebene und versucht sich regelm\u00e4ssig eine Reim aus AI-innovationen zu machen.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26btmhd-1d376d892a440fc3eb1f1ff278da89b8\">\n.flex_column.av-26btmhd-1d376d892a440fc3eb1f1ff278da89b8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-26btmhd-1d376d892a440fc3eb1f1ff278da89b8 av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-1scbc6p-f571334574f309118cf5c506e592227e  avia-builder-el-24  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-20298 avia-img-lazy-loading-not-20298 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/03\/Randegger-Kai-AMAG-Import-web.jpg\" alt='Kai Randegger'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/03\/Randegger-Kai-AMAG-Import-web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/03\/Randegger-Kai-AMAG-Import-web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Kai Randegger<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Senior Digital Advertising Manager, AMAG Import<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-163nlv5-264d742bb285b62b9d5c6480e959bd55  avia-builder-el-25  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-qv0nwx-f96872e894d61048c1db55c4836827c2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Kai Randegger ist im April 2024 als Teamlead Digital Marketing Audi bei der AMAG gestartet. Ab 01. Januar 2025 wurde er zum Teamlead Digital &amp; Communication Marketing bei Audi und seit 01. Januar 2026 ist er in marken\u00fcbergreifender Funktion als Senior Digital Advertising Manager bei AMAG Import t\u00e4tig.<\/p>\n<p>Seine Fachverantwortung und Aufgabe liegt als Business Partner darin, verschiedene Business Units der AMAG (Audi, Used Car, Aftersales usw.) im Bereich Digital Strategie, Digital Mediaplanning und Analytics zu beraten.<\/p>\n<p>Zudem ist Kai Randegger Ex-Profi-Kunstturner.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25rcbpx-fd2ac3e3cc04506e376eb643cbc6c8dd\">\n.flex_column.av-25rcbpx-fd2ac3e3cc04506e376eb643cbc6c8dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-25rcbpx-fd2ac3e3cc04506e376eb643cbc6c8dd av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-1kb5445-181c1f653d83cc3314edf4654b0ace7a  avia-builder-el-27  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1706 avia-img-lazy-loading-not-1706 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Roland_Ehrler_web.png\" alt='Roland Ehrler'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Roland Ehrler<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-4p9ywl-f1cc83ffecdf0dabf88ebc6ac7943f42  avia-builder-el-28  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-v9zevp-4347fb303ae487ade06dac888c6d2e40'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Roland Ehrler vertritt seit 2012 als Direktor die Interessen der Werbe-Auftraggeber in der Schweiz. Heute repr\u00e4sentieren die \u00fcber 190 Mitglieder des SWA etwa 75% des Schweizer Werbemarktes.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-78nz88-82643731cef13ecad2782466059b77a0\">\n.flex_column.av-78nz88-82643731cef13ecad2782466059b77a0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-78nz88-82643731cef13ecad2782466059b77a0 av_one_third  avia-builder-el-29  el_after_av_one_third  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-1m7sd4o-589921e7fb48dd00477d05e95b24bcd3  avia-builder-el-30  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3870 avia-img-lazy-loading-not-3870 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/06\/Schmidt_Eva-Maria_web.png\" alt='Eva-Maria Schmidt'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Eva-Maria Schmidt<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chefredakteurin, HORIZONT<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-d1a156b720138778e48890da4a306507 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20245'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-d0be2e8687d81f89b68817615d6dfd37\">\n#top .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 av-special-heading-h2 blockquote modern-quote  avia-builder-el-32  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-475lki-c3fe33c8e4f178aad721fd72066a27f5 main_color avia-section-default avia-no-shadow  avia-builder-el-34  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20245'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2\">\n#top .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-35  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-itd4ip-0953379773ee895bd801b77e15f6dbfe\">\n.flex_column.av-itd4ip-0953379773ee895bd801b77e15f6dbfe{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-itd4ip-0953379773ee895bd801b77e15f6dbfe av_one_third  avia-builder-el-36  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lmfzgsb5-bbbb82c48240eebb07ca578cb6009675 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm<\/strong><\/p>\n<p>Diana Goldbeck<br \/>\n<a href=\"&#x6d;&#97;&#x69;&#x6c;&#116;&#x6f;&#x3a;&#100;&#x69;&#x61;&#110;&#x61;&#x2e;g&#x6f;&#x6c;d&#x62;&#101;c&#x6b;&#64;d&#x66;&#118;c&#x67;&#46;d&#x65;\">&#x64;&#105;a&#x6e;&#97;&#46;&#x67;&#111;l&#x64;&#98;e&#x63;&#107;&#64;&#x64;&#102;v&#x63;&#103;&#46;&#x64;&#101;<\/a><br \/>\n+49 69 7595 3031<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyl3pd-507147b8f06df36200ffb266014f6b0f\">\n.flex_column.av-kyl3pd-507147b8f06df36200ffb266014f6b0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kyl3pd-507147b8f06df36200ffb266014f6b0f av_one_third  avia-builder-el-38  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lst4bs2y-f76079589e86067e97ec7b52af8af2f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"m&#97;&#x69;&#x6c;&#x74;o&#58;&#109;&#x61;&#x72;i&#101;&#46;&#x68;&#x61;rt&#109;&#x61;&#x6e;&#x6e;&#64;&#100;&#x66;&#x76;&#x63;g&#46;&#100;&#x65;\">ma&#114;&#105;&#x65;&#x2e;&#x68;&#x61;rt&#109;&#97;&#x6e;&#x6e;&#x40;&#x64;fv&#99;&#103;&#46;&#x64;&#x65;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6\">\n.flex_column.av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6 av_one_third  avia-builder-el-40  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-qd1cuw-83279bc11118bd74cfb789a2514a1a68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing &amp; Social Media<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"&#x6d;&#x61;&#x69;&#x6c;&#x74;&#x6f;&#58;&#101;&#108;&#105;sa&#46;g&#x72;&#x69;&#x6d;&#x6d;&#x40;&#x64;&#102;&#118;&#99;&#103;&#46;de\">&#x65;l&#x69;s&#x61;&#46;&#x67;&#114;i&#x6d;m&#x40;&#100;&#x66;&#118;&#x63;&#103;&#46;&#x64;e\u00a0<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>28. Mai 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n","protected":false},"author":10,"featured_media":20246,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[37],"class_list":["post-20245","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-digital-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT digital talk: Performance Marketing 2026 - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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