{"id":19665,"date":"2026-01-09T11:50:48","date_gmt":"2026-01-09T10:50:48","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=19665"},"modified":"2026-03-04T11:39:17","modified_gmt":"2026-03-04T10:39:17","slug":"horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/","title":{"rendered":"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"32\" viewBox=\"0 0 22 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>List<\/title>\n<desc id='av-svg-desc-1'>List<\/desc>\n<path d=\"M3.2 20.8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 14.4q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM9.6 11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2zM20.8 14.4q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2zM20.8 20.8q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-9fe15d835008297e4dc3ac7b92701925 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-4224847f7fd0b39f4d54bbb8c0dd5318 menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-c42e926b4026e9fb0b9773f2a4ba1423 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Start<\/span><\/a><\/li>\n<li class='menu-item av-4qodp5-83e864607bde3b3f3516d2ca75630743 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#referenten'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Referenten<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_1'  class='avia-section av-srk2y-112106500345416558fb7b75c6b4ce9b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_one_fifth  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19665'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-prli-64bf6691d8e0f71fe37b32964844bca4 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-prli-64bf6691d8e0f71fe37b32964844bca4\">\n.flex_column.av-prli-64bf6691d8e0f71fe37b32964844bca4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-prli-64bf6691d8e0f71fe37b32964844bca4 av_two_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kgj4bohl-b2c4db07fbb12fc5c4620afc7d1a6037\">\n.avia-image-container.av-kgj4bohl-b2c4db07fbb12fc5c4620afc7d1a6037 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kgj4bohl-b2c4db07fbb12fc5c4620afc7d1a6037 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kgj4bohl-b2c4db07fbb12fc5c4620afc7d1a6037 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19666 avia-img-lazy-loading-not-19666 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1.jpg\" alt='' title='HOR-SWA-Influencer-800x800'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1.jpg 800w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1-36x36.jpg 36w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1-180x180.jpg 180w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1-705x705.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-141c26de4f6bfcf8f41aa79bcb433263\">\n#top .av-special-heading.av-280ihu-141c26de4f6bfcf8f41aa79bcb433263{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-280ihu-141c26de4f6bfcf8f41aa79bcb433263 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-141c26de4f6bfcf8f41aa79bcb433263 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-141c26de4f6bfcf8f41aa79bcb433263 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>HORIZONT digital talk<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Influencer Marketing \u2013<br \/>\nMehr als nur ein Hype<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6\">\n#top .av_textblock_section.av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Vom Trend zum Standard \u2013 Wie Marken Relevanz, Authentizit\u00e4t &amp; Vertrauen gewinnen, statt nur auf Reichweite zu setzen!<\/strong><\/p>\n<p>26. Februar 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485\">\n#top #wrap_all .avia-button.av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-83788ccdbbd6bd679b4acf2f1d419485 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'   aria-label=\"Jetzt anmelden!\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden!<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19665'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b\">\n.flex_column.av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b av_one_fifth  avia-builder-el-9  el_after_av_section  el_before_av_one_fourth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-kihefen9-dd03107018fb322e9a7b67db856b5982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>powered by<\/strong><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-49dlpc-777c1205566e41185b10652fc3e8e397\">\n.flex_column.av-49dlpc-777c1205566e41185b10652fc3e8e397{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-49dlpc-777c1205566e41185b10652fc3e8e397 av_one_fourth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tfrx28-aa3f1d975b622be708ca7d643f12de09\">\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tfrx28-aa3f1d975b622be708ca7d643f12de09 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tfrx28-aa3f1d975b622be708ca7d643f12de09 av-styling- av-img-linked avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/swa-asa.ch\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='SWA ohne Zusatz'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4947 avia-img-lazy-loading-not-4947 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/04\/SWA-ohne-Zusatz.png\" alt='' title='SWA ohne Zusatz'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iadjbs-2d7f06cd428db929147f2d76acda8836\">\n.flex_column.av-iadjbs-2d7f06cd428db929147f2d76acda8836{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-iadjbs-2d7f06cd428db929147f2d76acda8836 av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-49a9c5bc01f162b477cc27c410a7df62\">\n.avia-section.av-kawtoycl-49a9c5bc01f162b477cc27c410a7df62{\nbackground-color:#0757a0;\nbackground-image:url(https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/01\/HORSwiss-Hintergrund.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='programm'  class='avia-section av-kawtoycl-49a9c5bc01f162b477cc27c410a7df62 main_color avia-section-large avia-no-shadow  avia-builder-el-14  el_after_av_one_fourth  el_before_av_section  programm avia-full-stretch avia-bg-style-fixed container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19665'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d\">\n#top .av_textblock_section.av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-d7b6b479feaa94d5228dfb06c416aa9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Influencer-Marketing ist kein Hype mehr, sondern ein etablierter Bestandteil des Marketings, der sich von einem Trend zu einem Standard entwickelt hat. Der Markt w\u00e4chst stetig, wie die Prognosen f\u00fcr 2026 zeigen, und wird von Unternehmen weltweit als wichtiger Bestandteil ihrer Strategie angesehen. Statt auf reine Reichweite zu setzen, liegt der Fokus zunehmend auf Authentizit\u00e4t, Relevanz und der Schaffung von Vertrauen, um tats\u00e4chliche Konversionen zu erzielen.<\/p>\n<p>Influencer Marketing genie\u00dft eine zunehmend strategische Bedeutung im Marketing-Mix. Immer mehr Unternehmen setzen auf diesen Ansatz, der mehr f\u00fcr Authentizit\u00e4t steht. So entwickelt sich die Branche nicht mehr nur auf die reine Followerzahl, sondern auf Relevanz und Resonanz beim Zielpublikum. Zudem nutzt Influencer-Marketing das bestehende Vertrauen der Konsumenten in ihre bevorzugten Content-Creator, was zu einer h\u00f6heren Interaktion und h\u00f6heren Konversionsraten f\u00fchren kann.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-kawtoycl-4-9d94483a689ce44b10648a09fc4891fb main_color avia-section-default avia-no-shadow  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19665'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-k26gzu33-3-e9b6359c11fdc9a14e274a580889c9eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der HORIZONT digital talk \u201eInfluencer Marketing\u201c liefert Antworten auf die Fragen:<\/p>\n<ul>\n<li>Wie m\u00fcssen Marken Influencer Marketing heute denken und einsetzen, damit daraus Relevanz, Vertrauen und messbarer Erfolg entstehen \u2013 statt blo\u00dfer Reichweite?<\/li>\n<li>Was hat sich in den letzten Jahren grundlegend ver\u00e4ndert \u2013 im Markt, bei Konsumenten und bei den Creators?<\/li>\n<li>F\u00fcr welche Marketingziele eignet sich Influencer und Creator Marketing heute wirklich?<\/li>\n<li>Wann ist Influencer Marketing sinnvoll \u2013 und wann nicht?<\/li>\n<li>Welche Rolle spielt Influencer und Creator Marketing im Marketing-Mix 2026?<\/li>\n<li>Wie ordnet man Influencer Marketing strategisch zwischen Branding, Performance und Community-Building ein?<\/li>\n<li>Wie erkennen Marken den richtigen Brand\u2013Creator\u2013Fit?<\/li>\n<li>Warum sind Mikro- und Nano-Influencer oft wirksamer als gro\u00dfe Reichweiten?<\/li>\n<li>Wie entsteht Vertrauen durch Influencer und Creator \u2013 und wie kann man es f\u00f6rdern?<\/li>\n<li>Wie misst man Erfolg im Influencer Marketing jenseits von Likes &amp; Followern?<\/li>\n<li>Welche KPIs sind wirklich relevant \u2013 abh\u00e4ngig vom Ziel?<\/li>\n<li>Wie lassen sich Vertrauen, Relevanz und Wirkung messbar machen?<\/li>\n<li>Welche Rolle spielen KI, virtuelle Influencer und Avatare in Zukunft?<\/li>\n<li>Welche Fehler sollten Marken k\u00fcnftig unbedingt vermeiden?<\/li>\n<li>Was m\u00fcssen Marken heute anders machen, damit Influencer Marketing nicht nur sichtbar, sondern wirksam ist?<\/li>\n<\/ul>\n<p>Die zentrale Frage ist nicht mehr, <em>ob<\/em> Influencer Marketing eingesetzt wird, sondern <em>wie<\/em>. Erfolgreiche Marken setzen auf authentische Kooperationen, klare Zieldefinitionen und relevante Inhalte statt kurzfristiger Reichweitenmaximierung. Genau darum geht es in diesem Webinar: zu zeigen, wie Influencer Marketing 2025 strategisch, glaubw\u00fcrdig und wirksam umgesetzt wird.<\/p>\n<p>Mit dabei sind:<br \/>\n<strong>Gregor Doser<\/strong>, Executive Chairman &amp; CCO, Kingfluencers<br \/>\n<strong>Natalie Sch\u00f6nb\u00e4chler<\/strong>, Head of Media, Schweiz Tourismus<br \/>\n<strong>Roland Ehrler<\/strong>, Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/p>\n<p>Durch den Digital Talk f\u00fchrt:<br \/>\n<strong>Eva-Maria Schmidt<\/strong>, Chefredakteurin, HORIZONT<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-e0285c54654ac56f2c96d3e60c3f59c1 main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19665'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-9f5187d9836a11bd790301a1b81d30a5\">\n#top .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-19  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation <span class='special_amp'>&amp;<\/span> Top-Speaker <\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-bbf28a4fbd9dcee3e719f6b80687bdba\">\n.flex_column.av-av_one_third-bbf28a4fbd9dcee3e719f6b80687bdba{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-av_one_third-bbf28a4fbd9dcee3e719f6b80687bdba av_one_third  avia-builder-el-20  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-mlgm6eqp-455762f3f5903249243b1c737b9b25b7  avia-builder-el-21  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19878 avia-img-lazy-loading-not-19878 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Carow-Theo-web.jpg\" alt='Theo Carow'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Carow-Theo-web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Carow-Theo-web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Theo Carow<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >deutscher Video-Creator und Influencer<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-mlgm6xdx-019016ad8166079a548ae4444c58918c  avia-builder-el-22  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-mlgm6wpi-df5efe625a9ef6d2d2e301a2d1aed4b9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Mit \u00fcber 4,1 Millionen Followern auf TikTok und 785.000 auf Instagram, sowie Videos mit bis zu 100 Millionen Views, z\u00e4hlt Theo Carow zu den erfolgreichsten Creators und Storytellern Deutschlands.<\/p>\n<p>Ob Trennungsschmerz vor dem Eiffelturm, innere Monologe am Star-Wars-Set oder die Melancholie des Single-Alltags, mit einem humorvollen und zugleich ehrlichen Blick auf zwischenmenschliche Beziehungen erschafft Theo Content, der ber\u00fchrt und inspiriert. Seine cinematischen Kurzgeschichten \u00fcberzeugen durch internationalen Appeal, tiefgr\u00fcndiges Storytelling und hochwertige Visuals. Auf seinen deutschen Social Media Kan\u00e4len erg\u00e4nzt er diesen Ansatz mit unterhaltsamen Sketchen, die allt\u00e4gliche Momente aufgreifen und nahbar erz\u00e4hlen.<\/p>\n<p>Seit \u00fcber sieben Jahren w\u00e4chst er gemeinsam mit seiner Community und 2024 folgte dann auch der Schritt in l\u00e4ngere Formate, unter anderem mit dem Kurzfilm \u201eF\u00fcr dich ist immer noch Sommer\u201c, bei dem er Hauptdarsteller, Co-Regisseur und Autor war.<br \/>\n2026 setzt er diese Reise mit drei weiteren Kurzfilmen fort.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nlwomw-1d1c744c044c83f3b2d5aa5577d55bb0\">\n.flex_column.av-nlwomw-1d1c744c044c83f3b2d5aa5577d55bb0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-nlwomw-1d1c744c044c83f3b2d5aa5577d55bb0 av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-mghnytr7-c0e516934cf6518c651a6471bae187e0  avia-builder-el-24  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19744 avia-img-lazy-loading-not-19744 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Doser-Gregor-Kingfluencers-web.jpg\" alt='Gregor Doser '  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Doser-Gregor-Kingfluencers-web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Doser-Gregor-Kingfluencers-web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Gregor Doser <\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Executive Chairman &amp; CCO, Kingfluencers<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-mghnz6mp-c759963866108036ae6e490a2da650bd  avia-builder-el-25  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-mghnz5kp-6b408fec91ed81715cc8dd74f1cf5b50'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Mit Wirkung zum 12. Mai 2025 ist Gregor Doser in die Gesch\u00e4ftsleitung der Gesellschaft naoo AG eingetreten. In seiner Funktion als Managing Director \u2013 DACH Markets verantwortet Herr Doser den Aufbau und die kommerzielle Entwicklung der Plattform in der Schweiz, Deutschland und \u00d6sterreich.<\/p>\n<p>Gregor Doser war zuletzt \u00fcber 13 Jahre Mitglied der Gesch\u00e4ftsleitung von Google Schweiz und spielte eine Schl\u00fcsselrolle beim Aufbau von YouTube im Schweizer Markt. Neben seiner T\u00e4tigkeit f\u00fcr die naoo Gruppe ist er auch bei der Tochtergesellschaft Kingfluencers AG als Executive Chairman und Chief Commercial Officer t\u00e4tig.<\/p>\n<p><strong>\u00dcber Kingfluencers<\/strong><\/p>\n<p><strong>Kingfluencers<\/strong> ist die f\u00fchrende Schweizer Agentur f\u00fcr Social Influence und digitales Storytelling. Im Mittelpunkt unserer Arbeit stehen stets die Menschen und ihre Geschichten. Gemeinsam mit unseren Creators, unserem Team und unseren Nutzer:innen integrieren wir seit 2015 professionelles Social Media-, Performance- und Influencer-Marketing erfolgreich in den Marketing-Mix nationaler und internationaler Marken. Seit M\u00e4rz 2025 ist Kingfluencers Teil der <strong>Naoo Group<\/strong> \u2013 der innovativen Schweizer Social-Media-Plattform, die Community und Kreativit\u00e4t in den Mittelpunkt stellt. Durch diese Partnerschaft st\u00e4rken wir unser \u00d6kosystem und gestalten die Zukunft des digitalen Marketings aktiv mit.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-41derqp-eaead743b87ed7dc0ba2dcc29f0e3a97\">\n.flex_column.av-41derqp-eaead743b87ed7dc0ba2dcc29f0e3a97{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-41derqp-eaead743b87ed7dc0ba2dcc29f0e3a97 av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-czoeup-c656fb777f1c7374d152cf1055955dc9  avia-builder-el-27  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19766 avia-img-lazy-loading-not-19766 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Schoenbaechler-Natalie-Schweiz-Tourismus-600x800-1.png\" alt=' Natalie Sch\u00f6nb\u00e4chler '  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Schoenbaechler-Natalie-Schweiz-Tourismus-600x800-1.png 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/Schoenbaechler-Natalie-Schweiz-Tourismus-600x800-1-529x705.png 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" > Natalie Sch\u00f6nb\u00e4chler <\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Head of Media, Schweiz Tourismus<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-2ta0unl-7a11e1940b48214cc875a2fbf377b6ae  avia-builder-el-28  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-2hnh4dt-76f9eaf43932886844cff4cf17aaa5c4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Natalie\u00a0Sch\u00f6nb\u00e4chler, die seit 2019 f\u00fcr\u00a0Schweiz\u00a0Tourismus\u00a0(ST) arbeitet, wurde im M\u00e4rz 2023 zur Head of Media bei der nationalen Tourismusmarketing-Organisation.<\/p>\n<p>Sie zeichnet f\u00fcr die \u00abSocial Media und Mediaplanung\u00bb bei Schweiz Tourismus (ST) verantwortlich.<\/p>\n<p>Seit 2019 ist die\u00a0digitale Marketingexpertin bei ST als Expertin im Bereich Social-Media-Marketing, digitale Mediaplanung sowie -Distribution t\u00e4tig. Dieser Bereich ist Teil der Marketingabteilung von ST unter Chief Marketing Officer Andr\u00e9 Hefti.<\/p>\n<p>Daneben doziert sie an verschiedenen Hochschulen zu den Themen digitales Marketing, Branding und digitale Plattformen.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26btmhd-ef5b756c4ffa271cf4d65c87f356606c\">\n.flex_column.av-26btmhd-ef5b756c4ffa271cf4d65c87f356606c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-26btmhd-ef5b756c4ffa271cf4d65c87f356606c av_one_third  avia-builder-el-29  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='avia-team-member av-1scbc6p-d5debe5f734d852cbad6e488e9b8cbd8  avia-builder-el-30  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1706 avia-img-lazy-loading-not-1706 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Roland_Ehrler_web.png\" alt='Roland Ehrler'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Roland Ehrler<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-163nlv5-264d742bb285b62b9d5c6480e959bd55  avia-builder-el-31  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-qv0nwx-f96872e894d61048c1db55c4836827c2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Roland Ehrler vertritt seit 2012 als Direktor die Interessen der Werbe-Auftraggeber in der Schweiz. Heute repr\u00e4sentieren die \u00fcber 190 Mitglieder des SWA etwa 75% des Schweizer Werbemarktes.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-78nz88-2f586fba57b8c21eecf1e58c9e38a62f\">\n.flex_column.av-78nz88-2f586fba57b8c21eecf1e58c9e38a62f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-78nz88-2f586fba57b8c21eecf1e58c9e38a62f av_one_third  avia-builder-el-32  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-1m7sd4o-589921e7fb48dd00477d05e95b24bcd3  avia-builder-el-33  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3870 avia-img-lazy-loading-not-3870 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/06\/Schmidt_Eva-Maria_web.png\" alt='Eva-Maria Schmidt'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Eva-Maria Schmidt<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chefredakteurin, HORIZONT<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-d1a156b720138778e48890da4a306507 main_color avia-section-default avia-no-shadow  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19665'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-d0be2e8687d81f89b68817615d6dfd37\">\n#top .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-d0be2e8687d81f89b68817615d6dfd37 av-special-heading-h2 blockquote modern-quote  avia-builder-el-35  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-475lki-c3fe33c8e4f178aad721fd72066a27f5 main_color avia-section-default avia-no-shadow  avia-builder-el-37  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19665'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2\">\n#top .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-cf7c3bed460256f26f4f674972c7b6e2 av-special-heading-h2 blockquote modern-quote  avia-builder-el-38  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-itd4ip-0953379773ee895bd801b77e15f6dbfe\">\n.flex_column.av-itd4ip-0953379773ee895bd801b77e15f6dbfe{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-itd4ip-0953379773ee895bd801b77e15f6dbfe av_one_third  avia-builder-el-39  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lmfzgsb5-bbbb82c48240eebb07ca578cb6009675 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm<\/strong><\/p>\n<p>Diana Goldbeck<br \/>\n<a href=\"&#x6d;&#x61;&#x69;&#x6c;&#116;&#111;&#58;&#100;ian&#x61;&#x2e;&#x67;&#x6f;&#x6c;&#100;&#98;&#101;ck&#64;&#x64;&#x66;&#x76;&#x63;&#x67;&#46;&#100;&#101;\">&#x64;i&#x61;&#110;&#x61;&#x2e;g&#x6f;&#108;&#x64;&#x62;e&#x63;&#107;&#x40;&#x64;f&#x76;&#99;&#x67;&#x2e;d&#x65;<\/a><br \/>\n+49 69 7595 3031<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyl3pd-507147b8f06df36200ffb266014f6b0f\">\n.flex_column.av-kyl3pd-507147b8f06df36200ffb266014f6b0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kyl3pd-507147b8f06df36200ffb266014f6b0f av_one_third  avia-builder-el-41  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lst4bs2y-f76079589e86067e97ec7b52af8af2f8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"&#x6d;a&#x69;&#108;&#x74;&#111;&#x3a;&#x6d;a&#x72;&#105;&#x65;&#46;&#x68;&#97;r&#x74;&#109;&#x61;&#110;&#x6e;&#64;d&#x66;&#118;&#x63;&#103;&#x2e;&#100;e\">&#x6d;&#x61;&#114;ie&#x2e;&#x68;&#97;&#114;t&#x6d;&#x61;&#110;&#110;&#64;&#x64;&#x66;&#x76;&#99;g&#46;&#x64;&#x65;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6\">\n.flex_column.av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-15ajhso-f3f74d5fa27717d0158cdffcb41d26c6 av_one_third  avia-builder-el-43  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-qd1cuw-83279bc11118bd74cfb789a2514a1a68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing &amp; Social Media<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"&#x6d;a&#x69;&#108;&#x74;&#111;:&#x65;l&#x69;&#115;&#x61;&#46;g&#x72;&#105;&#x6d;&#109;&#64;&#x64;f&#x76;&#99;&#x67;&#46;d&#x65;\">&#x65;&#x6c;&#x69;&#x73;&#x61;&#x2e;&#x67;&#x72;&#x69;&#x6d;&#x6d;&#64;&#100;&#102;&#118;&#99;&#103;&#46;de\u00a0<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>26. Februar 2026<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n","protected":false},"author":10,"featured_media":19666,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[47],"class_list":["post-19665","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-archiv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. Inspirierend: HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype - Digital Talk\" \/>\n<meta property=\"og:description\" content=\"Live. Aktuell. Inspirierend: HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Talk\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T10:39:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/\",\"name\":\"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype - Digital Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2026\\\/01\\\/HOR-SWA-Influencer-800x800-1.jpg\",\"datePublished\":\"2026-01-09T10:50:48+00:00\",\"dateModified\":\"2026-03-04T10:39:17+00:00\",\"description\":\"Live. Aktuell. Inspirierend: HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2026\\\/01\\\/HOR-SWA-Influencer-800x800-1.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2026\\\/01\\\/HOR-SWA-Influencer-800x800-1.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\",\"name\":\"Digital Talk\",\"description\":\"dfv Conference Group\",\"publisher\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#organization\",\"name\":\"Digital Talks | dfv Conference Group\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/02\\\/digital-talks-start.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/02\\\/digital-talks-start.jpg\",\"width\":800,\"height\":800,\"caption\":\"Digital Talks | dfv Conference Group\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype - Digital Talk","description":"Live. Aktuell. Inspirierend: HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/","og_locale":"de_DE","og_type":"article","og_title":"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype - Digital Talk","og_description":"Live. Aktuell. Inspirierend: HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype","og_url":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/","og_site_name":"Digital Talk","article_modified_time":"2026-03-04T10:39:17+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/","url":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/","name":"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype - Digital Talk","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1.jpg","datePublished":"2026-01-09T10:50:48+00:00","dateModified":"2026-03-04T10:39:17+00:00","description":"Live. Aktuell. Inspirierend: HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/#primaryimage","url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1.jpg","contentUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2026\/01\/HOR-SWA-Influencer-800x800-1.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-influencer-marketing-mehr-als-nur-ein-hype\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/digital-talk\/"},{"@type":"ListItem","position":2,"name":"HORIZONT digital talk: Influencer Marketing \u2013 Mehr als nur ein Hype"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#website","url":"https:\/\/dfvcg-events.de\/digital-talk\/","name":"Digital Talk","description":"dfv Conference Group","publisher":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/digital-talk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#organization","name":"Digital Talks | dfv Conference Group","url":"https:\/\/dfvcg-events.de\/digital-talk\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#\/schema\/logo\/image\/","url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/02\/digital-talks-start.jpg","contentUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/02\/digital-talks-start.jpg","width":800,"height":800,"caption":"Digital Talks | dfv Conference Group"},"image":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/19665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/comments?post=19665"}],"version-history":[{"count":24,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/19665\/revisions"}],"predecessor-version":[{"id":20096,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/19665\/revisions\/20096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/media\/19666"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/media?parent=19665"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/tags?post=19665"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio_entries?post=19665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}