{"id":19522,"date":"2025-11-19T14:23:47","date_gmt":"2025-11-19T13:23:47","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=19522"},"modified":"2025-12-12T14:59:31","modified_gmt":"2025-12-12T13:59:31","slug":"experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/","title":{"rendered":"experience digital: Future Brand Check &#8211; The 4 Non-Negotiables for Brand Success"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"32\" viewBox=\"0 0 22 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>List<\/title>\n<desc id='av-svg-desc-1'>List<\/desc>\n<path d=\"M3.2 20.8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 14.4q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM9.6 11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2zM20.8 14.4q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2zM20.8 20.8q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-9fe15d835008297e4dc3ac7b92701925 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-8d6bb4ede07349652eb663382c7819db menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-1b31b1e7230e25c3456ab2518c73b2e0 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Start<\/span><\/a><\/li>\n<li class='menu-item av-4qodp5-7f29a1eafc0789e1f9565eb00033fa1e menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#referenten'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Vortragende<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_1'  class='avia-section av-srk2y-112106500345416558fb7b75c6b4ce9b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-prli-64bf6691d8e0f71fe37b32964844bca4 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-prli-64bf6691d8e0f71fe37b32964844bca4\">\n.flex_column.av-prli-64bf6691d8e0f71fe37b32964844bca4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-prli-64bf6691d8e0f71fe37b32964844bca4 av_two_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kgj4bohl-5c3c477053e5d422e3cb88ee212c1be4\">\n.avia-image-container.av-kgj4bohl-5c3c477053e5d422e3cb88ee212c1be4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kgj4bohl-5c3c477053e5d422e3cb88ee212c1be4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kgj4bohl-5c3c477053e5d422e3cb88ee212c1be4 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19571 avia-img-lazy-loading-not-19571 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-2.png\" alt='' title='dfvcg-experience25-DT-800x800'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-2.png 800w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-2-36x36.png 36w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-2-180x180.png 180w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-2-705x705.png 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-951306163077e809ad9a51a16327ecec\">\n.flex_column.av-k26i2v6p-951306163077e809ad9a51a16327ecec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-951306163077e809ad9a51a16327ecec av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-14c77c86eeeb38951bed577ecf8e6cde\">\n#top .av-special-heading.av-280ihu-14c77c86eeeb38951bed577ecf8e6cde{\npadding-bottom:10px;\ncolor:#1d303e;\n}\nbody .av-special-heading.av-280ihu-14c77c86eeeb38951bed577ecf8e6cde .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-14c77c86eeeb38951bed577ecf8e6cde .special-heading-inner-border{\nborder-color:#1d303e;\n}\n.av-special-heading.av-280ihu-14c77c86eeeb38951bed577ecf8e6cde .av-subheading{\nfont-size:19px;\ncolor:#000000;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-14c77c86eeeb38951bed577ecf8e6cde av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>experience digital:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Future Brand Check &#8211; The 4 Non-Negotiables for Brand Success<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o9nuhn-17b88a79e613047c880543702edc622e\">\n#top .av_textblock_section.av-o9nuhn-17b88a79e613047c880543702edc622e .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-o9nuhn-17b88a79e613047c880543702edc622e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>10. Dezember 2025<br \/>\n10:30 \u2013 11:30 Uhr<\/p>\n<p><em>Der Digital Talk findet in englischer Sprache statt.\u00a0<\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f\">\n#top #wrap_all .avia-button.av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f{\nbackground-color:#b83c78;\nborder-color:#b83c78;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f avia-icon_select-yes-left-icon avia-size-large'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2000oy-1734b368793c3a5dc76dd66d9df537b1\">\n#top #wrap_all .avia-button.av-2000oy-1734b368793c3a5dc76dd66d9df537b1{\nbackground-color:#000000;\nborder-color:#000000;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-2000oy-1734b368793c3a5dc76dd66d9df537b1 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/experience-digital-Future-Brand-Check-The-5-Non-Negotiables-for-Brand-Succe.ics'  class='avia-button av-2000oy-1734b368793c3a5dc76dd66d9df537b1 avia-icon_select-yes-left-icon avia-size-large'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Save the Date\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Save the Date<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5kph19m-54cea334491aa401a6ecd8e1f234a552\">\n.avia-section.av-l5kph19m-54cea334491aa401a6ecd8e1f234a552{\nbackground-color:#0a0a0a;\nbackground:linear-gradient( to bottom, #0a0a0a, #0a0a0a );\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l5kph19m-54cea334491aa401a6ecd8e1f234a552 main_color avia-section-large avia-no-shadow  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nenot-85f753fc36857fdd80a59c28abed74e0\">\n#top .av_textblock_section.av-2nenot-85f753fc36857fdd80a59c28abed74e0 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2nenot-85f753fc36857fdd80a59c28abed74e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong><span style=\"color: #ffffff\">Future Brand Check &#8211; The 4 Non-Negotiables for Brand Success<\/span><\/strong><\/p>\n<p><span style=\"color: #ffffff\">The Media Association of the Free Press (MVFP) is continuing its initiative to strengthen journalistic media in the media mix. Following exciting discussions on digital monopoly power and brand building, the upcoming experience digital event will focus on a forward-looking topic: How can brands build relevance, trust, and impact today\u2014beyond short-term click logic?<\/span><\/p>\n<p><span style=\"color: #ffffff\">At experience day 2025 in D\u00fcsseldorf, marketing guru Mark Ritson took to the stage live and shared 10 hard truths that brands need to hear in order to stay relevant in the future. His message: visibility alone is no longer enough. Brands must be credible, relevant, and emotionally engaging in order to have a long-term impact.<\/span><\/p>\n<p><span style=\"color: #ffffff\">In the third experience digital, we delve deeper into this discussion. Brands today face the challenge of building trust in a fragmented media landscape \u2013 especially in times of disinformation, AI-generated content and declining credibility of large platforms. Reach and visual contacts are inflationary, but real brand impact only comes from connections \u2013 emotional, cultural and social \u2013 that are communicated consistently, contextually and coherently.<\/span><\/p>\n<p><span style=\"color: #ffffff\">In our panel, experts discuss how brands can remain future-proof:<br \/>\n<\/span><\/p>\n<p><span style=\"color: #ffffff\">You have no strategy, just tactics: Marketing must become strategic! What does strategic marketing mean for processes, data, and\u00a0\u00a0 the training of those involved in brand and marketing management and in agencies? And what consequences does this have for the media mix of campaigns?<br \/>\n<\/span><br \/>\n<span style=\"color: #ffffff\">You overinvest in performance and the 5%: Performance campaigns are significantly overweighted. How do I find the right balance between brand and performance?<br \/>\n<\/span><br \/>\n<span style=\"color: #ffffff\">You don&#8217;t harness the power of long &amp; short: In order to harness the \u201cpower of long &amp; short,\u201d marketing managers and their agencies need to be able to measure and understand it. Print campaigns in particular have a long-term impact. What data is needed for this?<br \/>\n<\/span><br \/>\n<span style=\"color: #ffffff\">You just do advertising, not marketing: Marketing is more than advertising. Above all, it is also pricing policy \u2013 and the price has nothing to do with costs or competitors&#8216; prices. So how do brands need to be positioned in order to survive in the high-price segment? Which media environments play a role in this?<br \/>\n<\/span><br \/>\n<span style=\"color: #ffffff\">\u00a0<\/span><\/p>\n<p><span style=\"color: #ffffff\">The initiative provides a forum for discussion about the future of brand communication\u2014with the clear goal of making advertising effective, sustainable, and brand-building again. Mark Ritson&#8217;s truths form the basis for a strategic view of brands that want to remain relevant, trustworthy, and effective tomorrow.<\/span><\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-c267b9033c980c43d4b959b44d8daf48 main_color avia-section-default avia-no-shadow  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-01ef7016dae5162c8988b5db341127b0\">\n#top .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-01ef7016dae5162c8988b5db341127b0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-12  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cfkagr-eba6952230b37478a3e3c0629459d8a5\">\n.flex_column.av-1cfkagr-eba6952230b37478a3e3c0629459d8a5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1cfkagr-eba6952230b37478a3e3c0629459d8a5 av_one_third  avia-builder-el-13  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-mett5kl1-b0b43dc39b0c41385cce0e7f1507c800  avia-builder-el-14  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19523 avia-img-lazy-loading-not-19523 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/Ritson-Mark-MiniMBA2_web.jpg\" alt='Mark Ritson'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/Ritson-Mark-MiniMBA2_web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/Ritson-Mark-MiniMBA2_web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Mark Ritson<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Prominent marketing and branding strategist and founder, Marketing Week Mini MBA<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yiecx8-6991c746f0cdfb3e47dede1065d88f34\">\n.flex_column.av-2yiecx8-6991c746f0cdfb3e47dede1065d88f34{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2yiecx8-6991c746f0cdfb3e47dede1065d88f34 av_one_third  avia-builder-el-15  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-m8he8p2d-a98996e3fc7948b5fc58d5322d02ad01  avia-builder-el-16  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18226 avia-img-lazy-loading-not-18226 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT.jpg\" alt='Juliane Paperlein'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Juliane Paperlein<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >HORIZONT (Moderation)<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-m8n7jq1u-a4505a3e83e6b5221dc01af8a3ad0edb  avia-builder-el-17  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8n7joy1-4474c2b8742f2f3d1e3a0255d12bb753'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Juliane Paperlein ist Journalistin und Moderatorin mit einer ausgepr\u00e4gten Leidenschaft f\u00fcr die Medienwelt.<\/p>\n<p>Die Volkswirtin blickt auf eine langj\u00e4hrige Erfahrung als Fachjournalistin zur\u00fcck und leitete unter anderem von 2008 bis 2019 das Medienressort von HORIZONT, dem Fachmedium f\u00fcr Marketing, Werbung und Medien.<\/p>\n<p>Von Mitte 2019 bis April 2023 war sie Leiterin der Unternehmenskommunikation der AGF Videoforschung und kennt daher auch die andere Seite.<\/p>\n<p>Sie besch\u00e4ftigt sich prim\u00e4r mit den Ver\u00e4nderungen im Medien- und Mediagesch\u00e4ft und interessiert sich vor allem f\u00fcr die wirtschaftliche Dimension, die die Digitalisierung f\u00fcr die Branche mit sich bringt.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e\">\n.flex_column.av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e av_one_third  avia-builder-el-18  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-b06506d3f004b7712fe681922b309195 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-ad0b7721e982000c2ae5e91464b9403a\">\n#top .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-ad0b7721e982000c2ae5e91464b9403a av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class='av-subheading av-subheading_below'><p>Wir freuen uns auf Sie!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-475lki-bf6368de126dfa81a99faf90a82d92dd main_color avia-section-default avia-no-shadow  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-f1545c9e93128453a14e460581fe618c\">\n#top .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-f1545c9e93128453a14e460581fe618c av-special-heading-h2 blockquote modern-quote  avia-builder-el-23  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Gut zu wissen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l3lcumer-46ad0e4fcd8b794391a7106de3528920 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nach Ihrer Registrierung erhalten Sie Ihre Anmeldebest\u00e4tigung sowie einen Link f\u00fcr Ihren Kalendereintrag. Die Zugangsdaten zum Einloggen erhalten Sie rechtzeitig vor Beginn des digital talks.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-24m9czw-db2bf0e8817bb720dc76fbfba9028945 main_color avia-section-default avia-no-shadow  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5xsecer-4720bb368111d1dfee84383eb569a254\">\n#top .av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m5xsecer-4720bb368111d1dfee84383eb569a254 av-special-heading-h2 blockquote modern-quote  avia-builder-el-26  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Partner<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1fav05o-24f30314ea5331dc443012a56928860f av_one_fourth  avia-builder-el-27  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98\">\n.avia-image-container.av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 av-styling- avia-align-center  avia-builder-el-28  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18218 avia-img-lazy-loading-not-18218 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/MVFP-FV-Publikumsmedien_Logo_800x640.jpg\" alt='' title='MVFP FV Publikumsmedien'  height=\"640\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/MVFP-FV-Publikumsmedien_Logo_800x640.jpg 800w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/MVFP-FV-Publikumsmedien_Logo_800x640-705x564.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-11ftgwc-4490008d6130a5f393c9774b40e4bc21 av_one_fourth  avia-builder-el-29  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-tdiibw-c1444555b0737cf0cec5cb950bf8bac4 av_one_fourth  avia-builder-el-30  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-3r9vfsh-331342aa4f27194722c1633472ac8c18 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d0t2xd-0c966900607adcf4477e8dc85473fa73\">\n#top .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-d0t2xd-0c966900607adcf4477e8dc85473fa73 av-special-heading-h2 blockquote modern-quote  avia-builder-el-32  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ein Business-Event von<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-344afpt-2da2314c69c9d7011c036209989de2e2 av_one_fourth  avia-builder-el-33  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t048s1-479053c866b11c41069166b98e2f42db\">\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-t048s1-479053c866b11c41069166b98e2f42db av-styling- av-img-linked avia-align-center  avia-builder-el-34  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/dfvcg-events.de\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='dfvcg-conference-group'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1064 avia-img-lazy-loading-not-1064 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/05\/dfvcg-conference-group.jpg\" alt='' title='dfvcg-conference-group'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><div  class='flex_column av-240gvtd-95b650036ed3695914e3695149c1143e av_one_fourth  avia-builder-el-35  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-13natpt-b3e571ff5a8e5031a989664dde407381 av_one_fourth  avia-builder-el-36  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-25gbog9-c9674875bda05e0c8b647aaff2c8dea7 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19522'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls33cm5m-541430d9cf75d90b920a72e63d114445\">\n#top .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ls33cm5m-541430d9cf75d90b920a72e63d114445 av-special-heading-h2 blockquote modern-quote  avia-builder-el-38  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1s831nt-7a383a82d0df2195e89dcaf2e267aa9e av_one_third  avia-builder-el-39  el_after_av_heading  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-ls33811t-e16fd0ef7725ae91e3a95600b921cd23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm &amp; Projektleitung<\/strong><\/p>\n<p>David Pfeiffer<strong><br \/>\n<\/strong><a href=\"&#x6d;&#97;i&#x6c;&#116;&#111;&#x3a;&#x64;&#97;v&#x69;&#100;&#46;&#x70;&#x66;&#101;i&#x66;&#102;e&#x72;&#x40;&#100;f&#x76;&#99;g&#x2e;&#x64;&#101;\">&#x64;&#97;v&#x69;&#100;&#46;&#x70;&#x66;&#101;&#x69;&#x66;&#102;e&#x72;&#64;d&#x66;&#x76;&#99;&#x67;&#x2e;&#100;e<\/a><br \/>\n+49 69 7595 3034<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1am4oq1-c1e2a1e8e2b5f03ded135d8ba9bd8e41 av_one_third  avia-builder-el-41  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-ls338haj-e56630fbf99235c2b44d3e1e4c6c24a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"&#x6d;a&#x69;&#108;&#x74;&#111;:&#x6d;a&#x72;&#105;&#x65;&#46;h&#x61;&#114;&#x74;&#109;a&#x6e;n&#x40;&#100;&#x66;&#118;c&#x67;&#46;&#x64;&#101;\">&#x6d;&#x61;&#x72;&#x69;&#101;&#46;&#104;&#97;rtm&#x61;&#x6e;&#x6e;&#x40;&#x64;&#102;&#118;&#99;g&#46;d&#x65;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mooljd-63a582ab221514121a84fd350bab0fc9 av_one_third  avia-builder-el-43  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-ls338wg1-5f28b13795a4963eb78f3cf8d7b5fdfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"&#x6d;a&#x69;&#108;&#x74;&#111;:&#x65;l&#x69;&#115;&#x61;&#46;g&#x72;&#105;&#x6d;&#109;&#64;&#x64;f&#x76;&#99;&#x67;&#46;d&#x65;\">&#x65;l&#x69;&#115;&#x61;&#46;g&#x72;i&#x6d;&#109;&#x40;&#100;f&#x76;&#99;&#x67;&#46;d&#x65;<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>10. Dezember 2025<br \/>\n10:30 \u2013 11:30 Uhr<\/p>\n","protected":false},"author":10,"featured_media":19567,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[47],"class_list":["post-19522","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-archiv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. Inspirierend: experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success - Digital Talk\" \/>\n<meta property=\"og:description\" content=\"Live. Aktuell. Inspirierend: experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Talk\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T13:59:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/\",\"name\":\"experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success - Digital Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2025\\\/11\\\/dfvcg-experience25-DT-800x800-1.png\",\"datePublished\":\"2025-11-19T13:23:47+00:00\",\"dateModified\":\"2025-12-12T13:59:31+00:00\",\"description\":\"Live. Aktuell. Inspirierend: experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success .\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2025\\\/11\\\/dfvcg-experience25-DT-800x800-1.png\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2025\\\/11\\\/dfvcg-experience25-DT-800x800-1.png\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"experience digital: Future Brand Check &#8211; The 4 Non-Negotiables for Brand Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\",\"name\":\"Digital Talk\",\"description\":\"dfv Conference Group\",\"publisher\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#organization\",\"name\":\"Digital Talks | dfv Conference Group\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/02\\\/digital-talks-start.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/02\\\/digital-talks-start.jpg\",\"width\":800,\"height\":800,\"caption\":\"Digital Talks | dfv Conference Group\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success - Digital Talk","description":"Live. Aktuell. Inspirierend: experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success .","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/","og_locale":"de_DE","og_type":"article","og_title":"experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success - Digital Talk","og_description":"Live. Aktuell. Inspirierend: experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success .","og_url":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/","og_site_name":"Digital Talk","article_modified_time":"2025-12-12T13:59:31+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/","url":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/","name":"experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success - Digital Talk","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-1.png","datePublished":"2025-11-19T13:23:47+00:00","dateModified":"2025-12-12T13:59:31+00:00","description":"Live. Aktuell. Inspirierend: experience digital: Future Brand Check - The 4 Non-Negotiables for Brand Success .","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/#primaryimage","url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-1.png","contentUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/11\/dfvcg-experience25-DT-800x800-1.png","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-future-brand-check-the-5-non-negotiables-for-brand-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/digital-talk\/"},{"@type":"ListItem","position":2,"name":"experience digital: Future Brand Check &#8211; The 4 Non-Negotiables for Brand Success"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#website","url":"https:\/\/dfvcg-events.de\/digital-talk\/","name":"Digital Talk","description":"dfv Conference Group","publisher":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/digital-talk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#organization","name":"Digital Talks | dfv Conference Group","url":"https:\/\/dfvcg-events.de\/digital-talk\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#\/schema\/logo\/image\/","url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/02\/digital-talks-start.jpg","contentUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/02\/digital-talks-start.jpg","width":800,"height":800,"caption":"Digital Talks | dfv Conference Group"},"image":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/19522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/comments?post=19522"}],"version-history":[{"count":12,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/19522\/revisions"}],"predecessor-version":[{"id":19641,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/19522\/revisions\/19641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/media\/19567"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/media?parent=19522"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/tags?post=19522"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio_entries?post=19522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}