{"id":19031,"date":"2025-08-27T12:04:34","date_gmt":"2025-08-27T10:04:34","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=19031"},"modified":"2025-09-24T14:05:37","modified_gmt":"2025-09-24T12:05:37","slug":"experience-digital-wie-funktioniert-brandbuilding","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/experience-digital-wie-funktioniert-brandbuilding\/","title":{"rendered":"experience digital: Wie funktioniert Brandbuilding?"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' 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class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-951306163077e809ad9a51a16327ecec\">\n.flex_column.av-k26i2v6p-951306163077e809ad9a51a16327ecec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-951306163077e809ad9a51a16327ecec av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-3541166e8c79c14afc2753e2967ec448\">\n#top .av-special-heading.av-280ihu-3541166e8c79c14afc2753e2967ec448{\npadding-bottom:10px;\ncolor:#1d303e;\n}\nbody .av-special-heading.av-280ihu-3541166e8c79c14afc2753e2967ec448 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-3541166e8c79c14afc2753e2967ec448 .special-heading-inner-border{\nborder-color:#1d303e;\n}\n.av-special-heading.av-280ihu-3541166e8c79c14afc2753e2967ec448 .av-subheading{\nfont-size:19px;\ncolor:#000000;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-3541166e8c79c14afc2753e2967ec448 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>experience digital:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Wie funktioniert Brandbuilding?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o9nuhn-7e48f410aea2dcf140bc870449571547\">\n#top .av_textblock_section.av-o9nuhn-7e48f410aea2dcf140bc870449571547 .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-o9nuhn-7e48f410aea2dcf140bc870449571547 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Warum Likes und schnelle Klicks in Zukunft nicht mehr reichen<\/p>\n<p>24. September 2025<br \/>\n10.30 bis 11.30 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f\">\n#top #wrap_all .avia-button.av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f{\nbackground-color:#b83c78;\nborder-color:#b83c78;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-b0a8a3656a52a3e6bdad7f34dbdd2d2f avia-icon_select-yes-left-icon avia-size-large'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2000oy-d2bed7b9bf0f5c47fccd207868d05bc4\">\n#top #wrap_all .avia-button.av-2000oy-d2bed7b9bf0f5c47fccd207868d05bc4{\nbackground-color:#000000;\nborder-color:#000000;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-2000oy-d2bed7b9bf0f5c47fccd207868d05bc4 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/08\/experience-digital-Wie-funktioniert-Brandbuilding.ics'  class='avia-button av-2000oy-d2bed7b9bf0f5c47fccd207868d05bc4 avia-icon_select-yes-left-icon avia-size-large'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Save the Date\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Save the Date<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5kph19m-54cea334491aa401a6ecd8e1f234a552\">\n.avia-section.av-l5kph19m-54cea334491aa401a6ecd8e1f234a552{\nbackground-color:#0a0a0a;\nbackground:linear-gradient( to bottom, #0a0a0a, #0a0a0a );\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l5kph19m-54cea334491aa401a6ecd8e1f234a552 main_color avia-section-large avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19031'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nenot-1539cfc041aeacac454fe3fe67f78de5\">\n#top .av_textblock_section.av-2nenot-1539cfc041aeacac454fe3fe67f78de5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2nenot-1539cfc041aeacac454fe3fe67f78de5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Der Medienverband der freien Presse (MVFP) setzt seine Initiative zur St\u00e4rkung publizistischer Medien im Mediamix fort. Nach dem bisherigen Talk zu digitaler Monopolmacht widmet sich der kommende Experience Digital einem Thema, das in Zeiten datengetriebener Kurzfristigkeit zu oft vernachl\u00e4ssigt wird: dem Aufbau starker Marken in vertrauensvollen Medienumfeldern.<\/p>\n<p>Denn: W\u00e4hrend digitale Plattformen auf schnelle Klicks, Likes und Views optimiert sind, fehlt es ihnen oft an einem entscheidenden Faktor \u2013 Markenaufbau-Potenzial. Die algorithmische Unverl\u00e4sslichkeit, fehlende redaktionelle Kontrolle und fragmentierte Aufmerksamkeit erschweren nachhaltiges Branding. Umso wichtiger wird der Blick auf Kan\u00e4le, die Markenf\u00fchrung mit Tiefe, Vertrauen und Wirkung erm\u00f6glichen \u2013 insbesondere journalistische Medienmarken, die f\u00fcr inhaltliche Glaubw\u00fcrdigkeit, kontextuelle Passung und hohe Aufmerksamkeitsqualit\u00e4t stehen.<\/p>\n<p>In unserem digital Talk beleuchtet <span style=\"color: #b83c78\">Dr. Caroline Meder<\/span>, Associate Partner und Dr. Jesko Perrey, Markenexperte und Senior Partner bei McKinsey &amp; Company, wie sich moderne Markenf\u00fchrung im digitalen Zeitalter ver\u00e4ndert hat \u2013 und warum klassische Branding-Mechaniken im Social-Stream zunehmend an Wirkung verlieren.<\/p>\n<h4>Dabei wird deutlich: Wer heute Marken nachhaltig aufbauen will, braucht nicht nur Reichweite, sondern relevante, vertrauensvolle und aufmerksamkeitsstarke Umfelder.<\/h4>\n<p>Die Forschung zeigt: Aufmerksamkeit ist nicht gleich Aufmerksamkeit. Eine Sekunde auf TikTok bedeutet nicht dasselbe wie eine Sekunde in journalistischen Medienumfeldern. Entscheidend ist nicht nur wie lange, sondern wie konzentriert, in welchem Umfeld und mit welchem Vertrauen Inhalte konsumiert werden. Hier liegen enorme ungenutzte Potenziale f\u00fcr Werbewirkung \u2013 gerade in vertrauensvollen journalistischen Umfeldern.<\/p>\n<p>In unserem digital talk hebt <span style=\"color: #b83c78\">Dr. Jesko Perrey<\/span> von McKinsey &amp; Company hervor, wieso es gerade heute so wichtig ist, in einer fragmentierten Medienlandschaft die Aufmerksamkeit der Konsumenten in vertrauensvollen Umfeldern zu gewinnen und zu halten. Doch wie gehen Werbungtreibende dies am sinnvollsten an? Freuen Sie sich auf folgende Fragen in der anschlie\u00dfenden Diskussion mit <span style=\"color: #b83c78\">Uwe Munzinger<\/span>, Founder &amp; Gesch\u00e4ftsf\u00fchrer, Munzinger Brand experience:<\/p>\n<ul>\n<li>Was macht ein Umfeld brandingf\u00e4hig \u2013 und wie l\u00e4sst sich Branding \u00fcberhaupt sinnvoll messen?<\/li>\n<li>Warum ist Vertrauen im Mediamix heute ein untersch\u00e4tzter Hebel f\u00fcr Markenbindung?<\/li>\n<li>Welche Rolle spielen Wiedererkennung, Kontext und redaktionelle Qualit\u00e4t im Markenaufbau?<\/li>\n<li>Warum scheitert Branding oft in Social Media \u2013 und wie k\u00f6nnen Alternativen aussehen?<\/li>\n<li>Wie k\u00f6nnen Werbungtreibende Branding wieder strategisch in ihre Mediaplanung integrieren?<\/li>\n<\/ul>\n<p>Die Initiative bietet Raum zum Austausch \u00fcber die Zukunft der Markenkommunikation \u2013 mit einem klaren Ziel: Werbung wieder wirksam, nachhaltig und markenbildend zu gestalten.<\/p>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-c267b9033c980c43d4b959b44d8daf48 main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19031'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-01ef7016dae5162c8988b5db341127b0\">\n#top .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-01ef7016dae5162c8988b5db341127b0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-13  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cfkagr-eba6952230b37478a3e3c0629459d8a5\">\n.flex_column.av-1cfkagr-eba6952230b37478a3e3c0629459d8a5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1cfkagr-eba6952230b37478a3e3c0629459d8a5 av_one_third  avia-builder-el-14  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-mett5kl1-800b9b5262ad8c60a25988852f8e555b  avia-builder-el-15  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19050 avia-img-lazy-loading-not-19050 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/08\/Meder-Dr-Caroline-McKinsey.jpg\" alt='Dr. Caroline Meder'  itemprop=\"image\"   height=\"400\" width=\"300\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Dr. Caroline Meder<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Associate Partner, McKinsey &amp; Company<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-230zgd7-5e7e1e3b5f2074101c40b928b9ba3e2e\">\n.flex_column.av-230zgd7-5e7e1e3b5f2074101c40b928b9ba3e2e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-230zgd7-5e7e1e3b5f2074101c40b928b9ba3e2e av_one_third  avia-builder-el-16  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-mer0qtfv-c5098994e6483ca3adb4f7f0b0973ff7  avia-builder-el-17  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19061 avia-img-lazy-loading-not-19061 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/08\/Uwe-Munzinger.jpg\" alt='Uwe Munzinger'  itemprop=\"image\"   height=\"1067\" width=\"800\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/08\/Uwe-Munzinger.jpg 800w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/08\/Uwe-Munzinger-529x705.jpg 529w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Uwe Munzinger<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Founder &amp; Gesch\u00e4ftsf\u00fchrer, Munzinger Brand Experience<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14u1re4-8098662c387fa575618236be6256e890\">\n.flex_column.av-14u1re4-8098662c387fa575618236be6256e890{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14u1re4-8098662c387fa575618236be6256e890 av_one_third  avia-builder-el-18  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-uinl9z-a80b497ddf814926e2742754ac179d58  avia-builder-el-19  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-19049 avia-img-lazy-loading-not-19049 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/08\/Perrey-Dr-Jesko-McKinsey.jpg\" alt='Dr. Jesko Perrey'  itemprop=\"image\"   height=\"400\" width=\"300\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Dr. Jesko Perrey<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Senior Partner, McKinsey &amp; Company<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-mewk9jqe-6ceaee0266499eb639bc3cb0bfa27050  avia-builder-el-20  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-mewk9iee-6bee845337c5e91956923ad7d5a96c13'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p style=\"font-weight: 400\">Dr. Jesko Perrey is Senior Partner at McKinsey &amp; Company, Inc., which he joined in 1999 in D\u00fcsseldorf. He is the Global Leader of the Marketing and Sales Practice. Prior to this he led McKinsey&#8217;s global Branding &amp; Marketing ROI service line as well as McKinsey&#8217;s Customer Engagement service line. The functional focus of his work is on branding, marketing spend effectiveness and segmentation. Mr. Perrey serves companies across all industries and in particular logistics (postal and parcel services), automotive, retail and consumer goods clients, as well as a broad range of topics such as Commercial Transformation, Pricing, Sales, Customer Experience, Digital Marketing, and Advanced Analytics. He is one of the founders of McKinsey&#8217;s Consumer and Marketing Analytics group.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yiecx8-2b8d0c271cdcdec7d9a00fa76ac2de10\">\n.flex_column.av-2yiecx8-2b8d0c271cdcdec7d9a00fa76ac2de10{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2yiecx8-2b8d0c271cdcdec7d9a00fa76ac2de10 av_one_third  avia-builder-el-21  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='avia-team-member av-m8he8p2d-a98996e3fc7948b5fc58d5322d02ad01  avia-builder-el-22  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18226 avia-img-lazy-loading-not-18226 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT.jpg\" alt='Juliane Paperlein'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Juliane Paperlein<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >HORIZONT (Moderation)<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-m8n7jq1u-a4505a3e83e6b5221dc01af8a3ad0edb  avia-builder-el-23  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8n7joy1-4474c2b8742f2f3d1e3a0255d12bb753'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Juliane Paperlein ist Journalistin und Moderatorin mit einer ausgepr\u00e4gten Leidenschaft f\u00fcr die Medienwelt.<\/p>\n<p>Die Volkswirtin blickt auf eine langj\u00e4hrige Erfahrung als Fachjournalistin zur\u00fcck und leitete unter anderem von 2008 bis 2019 das Medienressort von HORIZONT, dem Fachmedium f\u00fcr Marketing, Werbung und Medien.<\/p>\n<p>Von Mitte 2019 bis April 2023 war sie Leiterin der Unternehmenskommunikation der AGF Videoforschung und kennt daher auch die andere Seite.<\/p>\n<p>Sie besch\u00e4ftigt sich prim\u00e4r mit den Ver\u00e4nderungen im Medien- und Mediagesch\u00e4ft und interessiert sich vor allem f\u00fcr die wirtschaftliche Dimension, die die Digitalisierung f\u00fcr die Branche mit sich bringt.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e\">\n.flex_column.av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e av_one_third  avia-builder-el-24  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-b06506d3f004b7712fe681922b309195 main_color avia-section-default avia-no-shadow  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19031'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-ad0b7721e982000c2ae5e91464b9403a\">\n#top .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-ad0b7721e982000c2ae5e91464b9403a av-special-heading-h2 blockquote modern-quote  avia-builder-el-26  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class='av-subheading av-subheading_below'><p>Wir freuen uns auf Sie!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-475lki-bf6368de126dfa81a99faf90a82d92dd main_color avia-section-default avia-no-shadow  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19031'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-f1545c9e93128453a14e460581fe618c\">\n#top .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-f1545c9e93128453a14e460581fe618c av-special-heading-h2 blockquote modern-quote  avia-builder-el-29  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Gut zu wissen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l3lcumer-46ad0e4fcd8b794391a7106de3528920 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nach Ihrer Registrierung erhalten Sie Ihre Anmeldebest\u00e4tigung sowie einen Link f\u00fcr Ihren Kalendereintrag. Die Zugangsdaten zum Einloggen erhalten Sie rechtzeitig vor Beginn des digital talks.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-24m9czw-db2bf0e8817bb720dc76fbfba9028945 main_color avia-section-default avia-no-shadow  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19031'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5xsecer-4720bb368111d1dfee84383eb569a254\">\n#top .av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m5xsecer-4720bb368111d1dfee84383eb569a254 av-special-heading-h2 blockquote modern-quote  avia-builder-el-32  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Partner<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1fav05o-24f30314ea5331dc443012a56928860f av_one_fourth  avia-builder-el-33  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98\">\n.avia-image-container.av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 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https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/MVFP-FV-Publikumsmedien_Logo_800x640-705x564.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-11ftgwc-4490008d6130a5f393c9774b40e4bc21 av_one_fourth  avia-builder-el-35  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-tdiibw-c1444555b0737cf0cec5cb950bf8bac4 av_one_fourth  avia-builder-el-36  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-3r9vfsh-331342aa4f27194722c1633472ac8c18 main_color avia-section-default avia-no-shadow  avia-builder-el-37  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19031'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d0t2xd-0c966900607adcf4477e8dc85473fa73\">\n#top .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-d0t2xd-0c966900607adcf4477e8dc85473fa73 av-special-heading-h2 blockquote modern-quote  avia-builder-el-38  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ein Business-Event von<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-344afpt-2da2314c69c9d7011c036209989de2e2 av_one_fourth  avia-builder-el-39  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t048s1-479053c866b11c41069166b98e2f42db\">\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-t048s1-479053c866b11c41069166b98e2f42db av-styling- av-img-linked avia-align-center  avia-builder-el-40  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/dfvcg-events.de\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='dfvcg-conference-group'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1064 avia-img-lazy-loading-not-1064 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/05\/dfvcg-conference-group.jpg\" alt='' title='dfvcg-conference-group'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><div  class='flex_column av-240gvtd-95b650036ed3695914e3695149c1143e av_one_fourth  avia-builder-el-41  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-13natpt-b3e571ff5a8e5031a989664dde407381 av_one_fourth  avia-builder-el-42  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-25gbog9-c9674875bda05e0c8b647aaff2c8dea7 main_color avia-section-default avia-no-border-styling  avia-builder-el-43  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19031'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls33cm5m-541430d9cf75d90b920a72e63d114445\">\n#top .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ls33cm5m-541430d9cf75d90b920a72e63d114445 av-special-heading-h2 blockquote modern-quote  avia-builder-el-44  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1s831nt-7a383a82d0df2195e89dcaf2e267aa9e av_one_third  avia-builder-el-45  el_after_av_heading  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-ls33811t-e16fd0ef7725ae91e3a95600b921cd23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm &amp; Projektleitung<\/strong><\/p>\n<p>David Pfeiffer<strong><br \/>\n<\/strong><a href=\"&#x6d;&#97;i&#x6c;&#116;o&#x3a;&#100;a&#x76;&#x69;&#100;&#x2e;&#x70;&#102;e&#x69;&#102;f&#x65;&#114;&#64;&#x64;&#x66;&#118;&#x63;&#x67;&#46;d&#x65;\">&#x64;&#97;v&#x69;&#x64;&#46;p&#x66;&#x65;&#105;f&#x66;&#101;r&#x40;&#x64;&#102;v&#x63;&#x67;&#46;d&#x65;<\/a><br \/>\n+49 69 7595 3034<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1am4oq1-c1e2a1e8e2b5f03ded135d8ba9bd8e41 av_one_third  avia-builder-el-47  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-ls338haj-e56630fbf99235c2b44d3e1e4c6c24a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"&#x6d;&#97;&#x69;&#x6c;&#116;&#x6f;&#x3a;&#109;&#x61;&#x72;&#105;&#x65;&#x2e;h&#x61;&#x72;t&#x6d;&#97;n&#x6e;&#64;d&#x66;&#118;c&#x67;&#46;d&#x65;\">&#x6d;&#x61;&#x72;&#x69;&#x65;&#46;&#104;&#97;&#114;tma&#x6e;&#x6e;&#x40;&#x64;&#x66;&#x76;&#99;&#103;&#46;de<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mooljd-63a582ab221514121a84fd350bab0fc9 av_one_third  avia-builder-el-49  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-ls338wg1-5f28b13795a4963eb78f3cf8d7b5fdfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"&#x6d;&#97;i&#x6c;&#116;o&#x3a;&#101;l&#x69;&#115;a&#x2e;&#103;r&#x69;&#x6d;m&#x40;&#x64;&#102;&#x76;&#x63;&#103;&#x2e;&#x64;&#101;\">&#x65;&#x6c;&#105;sa&#x2e;&#x67;&#114;&#105;m&#x6d;&#x40;&#100;&#102;v&#x63;&#x67;&#x2e;&#100;e<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>24. September 2025<br \/>\n10.30 bis 11.30 Uhr<\/p>\n","protected":false},"author":37,"featured_media":19033,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[47],"class_list":["post-19031","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-archiv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>experience digital: Wie funktioniert Brandbuilding? - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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