{"id":18270,"date":"2025-03-26T16:02:45","date_gmt":"2025-03-26T15:02:45","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=18270"},"modified":"2026-03-24T10:38:27","modified_gmt":"2026-03-24T09:38:27","slug":"digital-workshop-re-thinking-retail","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/digital-workshop-re-thinking-retail\/","title":{"rendered":"digital workshop: Re-Thinking Retail"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' 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1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-d8dc538657b3c2d5a66620c5c72848ba menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-76dd22975082e57ace79a66955ab2612 menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-435ddfe1c330219f60bc42ac1453e131 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Start<\/span><\/a><\/li>\n<li class='menu-item av-4qodp5-6172f5cdc7098ba75066de71f1c058fb menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#referenten'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Vortragende<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_1'  class='avia-section av-srk2y-112106500345416558fb7b75c6b4ce9b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-prli-64bf6691d8e0f71fe37b32964844bca4 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-prli-64bf6691d8e0f71fe37b32964844bca4\">\n.flex_column.av-prli-64bf6691d8e0f71fe37b32964844bca4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-prli-64bf6691d8e0f71fe37b32964844bca4 av_two_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6miykd-7385effd4a1f510a5aa0daf7bb6bc19a\">\n.avia-image-container.av-kk6miykd-7385effd4a1f510a5aa0daf7bb6bc19a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kk6miykd-7385effd4a1f510a5aa0daf7bb6bc19a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kk6miykd-7385effd4a1f510a5aa0daf7bb6bc19a av-styling- avia-align-center  avia-builder-el-4  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18271 avia-img-lazy-loading-not-18271 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-Retail-800x800-1.jpg\" alt='' title='dfvcg-Retail-800x800'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-Retail-800x800-1.jpg 800w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-Retail-800x800-1-705x705.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-36745f67cbfa7575ef30389f6611d5de\">\n#top .av-special-heading.av-280ihu-36745f67cbfa7575ef30389f6611d5de{\npadding-bottom:10px;\ncolor:#071e4a;\n}\nbody .av-special-heading.av-280ihu-36745f67cbfa7575ef30389f6611d5de .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-36745f67cbfa7575ef30389f6611d5de .special-heading-inner-border{\nborder-color:#071e4a;\n}\n.av-special-heading.av-280ihu-36745f67cbfa7575ef30389f6611d5de .av-subheading{\nfont-size:19px;\ncolor:#000000;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-36745f67cbfa7575ef30389f6611d5de av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>digital workshop:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Re-Thinking Retail<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6\">\n#top .av_textblock_section.av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-kk6mwm01-ecd4c00e8628473cd79b63e1395d2be6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"av-special-heading-tag\"><strong>Wie wir den (Online) Handel in Zeiten von Temu &amp; SHEIN mit Insights aus China neudenken k\u00f6nnen<\/strong><\/p>\n<p class=\"av-special-heading-tag\">12. Mai 2026<br \/>\n9:00 \u2013 13:30 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-24775218277789d667dbdcff870e23e3\">\n#top #wrap_all .avia-button.av-3k12xc-24775218277789d667dbdcff870e23e3{\nbackground-color:#071e4a;\nborder-color:#071e4a;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-3k12xc-24775218277789d667dbdcff870e23e3 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-24775218277789d667dbdcff870e23e3 avia-icon_select-yes-left-icon avia-size-large'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luwuobe8-68a3cd5dd28eef039124967214efa256\">\n.avia-section.av-luwuobe8-68a3cd5dd28eef039124967214efa256{\nbackground-color:#071e4a;\nbackground:linear-gradient( to bottom right, #071e4a, #1d2c49 );\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-luwuobe8-68a3cd5dd28eef039124967214efa256 main_color avia-section-large avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o9u8o4-53f3956d13e1b6d6b21fe19c2437698f\">\n#top .av_textblock_section.av-o9u8o4-53f3956d13e1b6d6b21fe19c2437698f .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-o9u8o4-53f3956d13e1b6d6b21fe19c2437698f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Der Handel steht vor einer tiefgreifenden Transformation. Plattformen wie Temu und SHEIN setzen neue Ma\u00dfst\u00e4be und zeigen, wie datengetrieben, unterhaltsam und effizient E-Commerce heute sein kann. Doch was k\u00f6nnen wir daraus f\u00fcr den (Online-)Handel im Westen lernen?<\/p>\n<p>In diesem Workshop analysieren wir die neuesten Retail- und E-Commerce-Trends aus China und diskutieren, wie sie sich auf unsere M\u00e4rkte \u00fcbertragen lassen.<\/p>\n<p>\ud83d\udd39 Discovery-Driven E-Commerce \u2013 Weg vom klassischen Such-basierten Einkauf hin zu einem inspirierenden Shopping-Erlebnis, das durch KI und personalisierte Empfehlungen gesteuert wird.<\/p>\n<p>\ud83d\udd39 Retail Media 2.0 \u2013 Wie sich Werbemodelle im Handel neu erfinden lassen, um Umsatz zu steigern, ohne die Customer Experience zu verschlechtern.<\/p>\n<p>\ud83d\udd39 Shopatainment \u2013 Von Gamification bis Live-Shopping: Wie Unterhaltung das Einkaufserlebnis auf das n\u00e4chste Level hebt.<\/p>\n<p>\ud83d\udd39 Social Commerce \u2013 Shopping als gemeinsames, interaktives Erlebnis: Lernen von Plattformen, die Online-Einkauf und soziale Interaktion erfolgreich verbinden.<\/p>\n<p>\ud83d\udd39 Gesch\u00e4ftsmodell SHEIN &amp; Temu \u2013 Was steckt hinter ihrem Erfolg? Von hyperagiler Sortimentsplanung bis hin zu radikaler Kostenoptimierung durch das Consumer-2-Manufacturer-Modell (C2M).<\/p>\n<p>\ud83d\udd39 Online Merge Offline (OMO) \u2013 Wie echtes Omnichannel-Shopping funktioniert, wenn Online- und Offline-Welten nahtlos verschmelzen.<\/p>\n<p>\ud83d\udd39 Immersive Lifestyle Experiences \u2013 Warum station\u00e4re Stores mehr als nur Verkaufsfl\u00e4chen sein m\u00fcssen, um langfristig relevant zu bleiben.<\/p>\n<p>Gemeinsam entwickeln wir Impulse und Strategien, um den Handel in einer von China gepr\u00e4gten Retail-Welt neu zu denken \u2013 praxisnah, anpassbar und zukunftsorientiert.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlb3004w-1c686c5cc7e338c8b6822796b6c2b6dc\">\n.avia-section.av-mlb3004w-1c686c5cc7e338c8b6822796b6c2b6dc{\nbackground-color:#ffffff;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-mlb3004w-1c686c5cc7e338c8b6822796b6c2b6dc main_color avia-section-large avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlb31af1-b8a99fc770f963df68d1dd0b34d4e8ba\">\n#top .av_textblock_section.av-mlb31af1-b8a99fc770f963df68d1dd0b34d4e8ba .avia_textblock{\nfont-size:20px;\ncolor:#000000;\n}\n<\/style>\n<section  class='av_textblock_section av-mlb31af1-b8a99fc770f963df68d1dd0b34d4e8ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Das Format richtet sich an folgende Zielgruppen:<\/p>\n<ul>\n<li>E-Commerce &amp; Digital Commerce Leads bei Brands<br \/>\nWie bspw. Head of E-Commerce, Director Digital Commerce, VP Online Sales<\/li>\n<\/ul>\n<ul>\n<li>CMOs &amp; Marketing Leaders mit E-Commerce Verantwortung<br \/>\nWie bspw. CMO, VP Marketing, Head of Brand &amp; Performance<\/li>\n<\/ul>\n<ul>\n<li>Multichannel &amp; Omnichannel Retailer<br \/>\nWie bspw. Head of Multichannel, Director Retail Strategy, Gesch\u00e4ftsf\u00fchrer Einzelhandel<\/li>\n<\/ul>\n<ul>\n<li>Marketplace &amp; Platform Manager<br \/>\nWie bspw. Marketplace Manager, Platform Product Owner, Head of Partnerships<\/li>\n<\/ul>\n<ul>\n<li>B2B E-Commerce Manager<\/li>\n<\/ul>\n<ul>\n<li>Sowie passende Mitarbeiter aus Agenturen und Beratungen<\/li>\n<\/ul>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-17ucxhj-3ee926ad684304918d435a8e02aa1f68 main_color avia-section-default avia-no-shadow  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16us2dj-6ee74e4ca7cb063cbef93c3ca5074c74\">\n#top .av-special-heading.av-16us2dj-6ee74e4ca7cb063cbef93c3ca5074c74{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-16us2dj-6ee74e4ca7cb063cbef93c3ca5074c74 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-16us2dj-6ee74e4ca7cb063cbef93c3ca5074c74 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-16us2dj-6ee74e4ca7cb063cbef93c3ca5074c74 av-special-heading-h2 blockquote modern-quote  avia-builder-el-15  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28vml7c-24e0b8976ac860921815e06eca21ad13\">\n.flex_column.av-28vml7c-24e0b8976ac860921815e06eca21ad13{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-28vml7c-24e0b8976ac860921815e06eca21ad13 av_one_third  avia-builder-el-16  el_after_av_heading  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-59gh3s-e76aa2836cb9fa3bac1b3056607cf742  avia-builder-el-17  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18272 avia-img-lazy-loading-not-18272 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Ognibeni-Bjoern-China-Experte-web.jpg\" alt='Bj\u00f6rn Ognibeni'  itemprop=\"image\"   height=\"799\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Ognibeni-Bjoern-China-Experte-web.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Ognibeni-Bjoern-China-Experte-web-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Bj\u00f6rn Ognibeni<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Practical Visionary &amp; Digital China Experte<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-1447iig-3f74fef65e01c5c33c9903aaaebb0a32  avia-builder-el-18  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-wtncqg-6a25540f5ad31dcb727ef781ac7784e8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Bj\u00f6rn Ognibeni besch\u00e4ftigt sich als selbstst\u00e4ndiger Unternehmensberater mit den Chancen der digitalen Transformation f\u00fcr Unternehmensf\u00fchrung, Produktentwicklung, sowie Marketing &amp; Vertrieb. Zu seinen Mandanten z\u00e4hlen zahlreiche renommierte Marken, Beratungen und Agenturen.<\/p>\n<p>Aktuell forscht er als strategischer Leiter des XR-Labs an der Universit\u00e4t M\u00fcnster zu den Potentialen virtueller Realit\u00e4ten f\u00fcr Unternehmen und Marken. Ausserdem hilft er westlichen Unternehmen und F\u00fchrungskr\u00e4ften mit dem Online Think Tank ChinaBriefs.io zu verstehen, was sie von digitalen Innovationen in China lernen k\u00f6nnen.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-1-b21a8c47fd7a1513215d5cbb06b6c2e1\">\n.avia-section.av-kawtoycl-1-b21a8c47fd7a1513215d5cbb06b6c2e1{\nbackground-color:rgba(29,44,73,0.53);\nbackground-image:unset;\n}\n<\/style>\n<div id='anmelden'  class='avia-section av-kawtoycl-1-b21a8c47fd7a1513215d5cbb06b6c2e1 main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-ca58143e7852eaa800b1063adc5a2686\">\n#top .av-special-heading.av-24jcbm-ca58143e7852eaa800b1063adc5a2686{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-ca58143e7852eaa800b1063adc5a2686 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-ca58143e7852eaa800b1063adc5a2686 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-ca58143e7852eaa800b1063adc5a2686 av-special-heading-h2 blockquote modern-quote  avia-builder-el-20  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden f\u00fcr den 12. Mai<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-mlb3u75t-b79b38939e84a353787f3722472360a9 main_color avia-section-default avia-no-shadow  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mlb3vfl5-b0a6e56409d654b57ea0ec6f5b1b42bf\">\n#top .av-special-heading.av-mlb3vfl5-b0a6e56409d654b57ea0ec6f5b1b42bf{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-mlb3vfl5-b0a6e56409d654b57ea0ec6f5b1b42bf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mlb3vfl5-b0a6e56409d654b57ea0ec6f5b1b42bf .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mlb3vfl5-b0a6e56409d654b57ea0ec6f5b1b42bf av-special-heading-h2 blockquote modern-quote  avia-builder-el-23  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Sie haben am 12. Mai keine Zeit? Wir bieten noch einen weiteren Termin an: 27. Oktober 2026 <\/h2><div class='av-subheading av-subheading_below'><p>Anmelden f\u00fcr den 27. Oktober 2026<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-55yknhf-c49b15a7cdc58e9a45b0476fcfb56e3b main_color avia-section-default avia-no-shadow  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-506b82r-d5ab7d8eaa6c7c093bd209b923c8ca5e\">\n#top .av-special-heading.av-506b82r-d5ab7d8eaa6c7c093bd209b923c8ca5e{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-506b82r-d5ab7d8eaa6c7c093bd209b923c8ca5e .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-506b82r-d5ab7d8eaa6c7c093bd209b923c8ca5e .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-506b82r-d5ab7d8eaa6c7c093bd209b923c8ca5e av-special-heading-h2 blockquote modern-quote  avia-builder-el-26  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Gut zu wissen<\/h2><div class='av-subheading av-subheading_below'><p>Wichtige Informationen rund um Ihre digitale Teilnahme<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-4gfyy83-3413b969b062184b10b5327638c5e498 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Unsere digitalen Workshops sind auf berufliche Weiterbildung ausgerichtet und k\u00f6nnen in der Regel steuerlich als Werbungskosten geltend gemacht werden.<br \/>\nF\u00fcr die individuelle steuerliche Behandlung wenden Sie sich bitte an Ihren Steuerberater. Ein Teilnahmezertifikat k\u00f6nnen Sie im Anschluss bei uns anfragen.<\/p>\n<p>Nach Ihrer Registrierung erhalten Sie Ihre Anmeldebest\u00e4tigung sowie einen Link f\u00fcr Ihren Kalendereintrag. Die Zugangsdaten zum Einloggen erhalten Sie rechtzeitig vor Beginn des Digital Talks.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-lty2lth2-e8d93158b7a88c5a2d1e5bee8f99a47d main_color avia-section-default avia-no-shadow  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lty2m27w-c8689d7e64a5324cc1d15ebbb98c3443\">\n#top .av-special-heading.av-lty2m27w-c8689d7e64a5324cc1d15ebbb98c3443{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-lty2m27w-c8689d7e64a5324cc1d15ebbb98c3443 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lty2m27w-c8689d7e64a5324cc1d15ebbb98c3443 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lty2m27w-c8689d7e64a5324cc1d15ebbb98c3443 av-special-heading-h2 blockquote modern-quote  avia-builder-el-29  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ein Business-Event von<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-40kds4-1f9b448d6bbc2c92ca5f340995066b8a av_one_fourth  avia-builder-el-30  el_after_av_heading  avia-builder-el-last  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s84u90-ef30b4f288604e6c53623642f72278df\">\n.avia-image-container.av-s84u90-ef30b4f288604e6c53623642f72278df img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-s84u90-ef30b4f288604e6c53623642f72278df .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-s84u90-ef30b4f288604e6c53623642f72278df av-styling- av-img-linked avia-align-center  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/dfvcg-events.de\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='dfvCG_Logo_ab_062023_800x600_WEB'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12261 avia-img-lazy-loading-not-12261 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/08\/dfvCG_Logo_ab_062023_800x600_WEB-1.jpg\" alt='' title='dfvCG_Logo_ab_062023_800x600_WEB'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-di8ztv-49f045c4e7cb8832e03958a98da893b2 main_color avia-section-default avia-no-shadow  avia-builder-el-32  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18270'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3iv6kpv-40380dda22c837ef9e4caae9dd7e80fd\">\n#top .av-special-heading.av-3iv6kpv-40380dda22c837ef9e4caae9dd7e80fd{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-3iv6kpv-40380dda22c837ef9e4caae9dd7e80fd .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3iv6kpv-40380dda22c837ef9e4caae9dd7e80fd .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-3iv6kpv-40380dda22c837ef9e4caae9dd7e80fd av-special-heading-h2 blockquote modern-quote  avia-builder-el-33  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen<\/h2><div class='av-subheading av-subheading_below'><p>Wir sind f\u00fcr Sie da<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3626n0j-f8f2912c4ae01d29d4e7d6ee5c935ca3\">\n.flex_column.av-3626n0j-f8f2912c4ae01d29d4e7d6ee5c935ca3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3626n0j-f8f2912c4ae01d29d4e7d6ee5c935ca3 av_one_third  avia-builder-el-34  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-2lmu5r7-626b59b7fa8edffe98bdb1a3757e125e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm<\/strong><\/p>\n<p>Sarah Sternberger<br \/>\n<a href=\"&#x6d;&#97;i&#x6c;&#x74;&#111;:&#x73;&#x61;&#114;a&#x68;&#x2e;&#115;t&#x65;&#x72;&#110;b&#x65;&#114;&#103;e&#x72;&#64;d&#x66;&#x76;&#99;g&#x2e;&#x64;&#101;\" target=\"_blank\" rel=\"noopener\">&#x73;&#97;&#114;a&#x68;&#x2e;&#115;t&#x65;&#x72;&#110;b&#x65;&#x72;&#103;e&#x72;&#x40;&#100;f&#x76;&#x63;&#103;&#46;&#x64;&#x65;<\/a><br \/>\n+49 69 7595 3039<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21jeclf-44f3cbe0bf348f4764813bfb86b5bf82\">\n.flex_column.av-21jeclf-44f3cbe0bf348f4764813bfb86b5bf82{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-21jeclf-44f3cbe0bf348f4764813bfb86b5bf82 av_one_third  avia-builder-el-36  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-1tp910j-93d429135b6e4f1de77540eb84bd099b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"&#x6d;&#97;&#x69;&#x6c;&#116;&#x6f;&#58;m&#x61;&#114;i&#x65;&#46;h&#x61;&#114;t&#x6d;&#97;&#x6e;&#x6e;&#64;&#x64;&#x66;&#118;&#x63;&#103;&#46;&#x64;&#101;\">&#109;&#x61;r&#105;&#x65;&#46;&#104;&#x61;r&#116;&#x6d;a&#110;&#x6e;&#64;&#100;&#x66;v&#99;&#x67;&#46;&#100;&#x65;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-psuoys-4edc25e218ce6adbf1fe360f47920ed5\">\n.flex_column.av-psuoys-4edc25e218ce6adbf1fe360f47920ed5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-psuoys-4edc25e218ce6adbf1fe360f47920ed5 av_one_third  avia-builder-el-38  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-luwuma6l-64fcccf226f77fc6506e0329dd4ae753 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing &amp; Social Media<\/strong><\/p>\n<p>Sina Goy<br \/>\n<a href=\"&#109;&#97;&#x69;&#x6c;&#116;&#111;&#x3a;&#x25;&#50;&#48;&#x73;&#x69;&#110;&#97;&#x2e;&#x67;&#111;&#121;&#x40;&#x64;&#102;&#118;&#x63;&#x67;&#46;&#100;&#x65;\">&#x73;i&#x6e;&#97;&#46;&#x67;&#111;&#x79;&#64;d&#x66;&#118;&#x63;&#103;&#46;&#x64;&#101;<\/a><br \/>\n+49 69 7595 1904<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>12. Mai 2026<br \/>\n9:30 \u2013 13:30 Uhr<\/p>\n","protected":false},"author":10,"featured_media":18271,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[37],"class_list":["post-18270","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-digital-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>digital workshop: Re-Thinking Retail - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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