{"id":18189,"date":"2025-03-24T16:14:37","date_gmt":"2025-03-24T15:14:37","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=18189"},"modified":"2025-07-08T13:41:21","modified_gmt":"2025-07-08T11:41:21","slug":"dt-von-fremder-monopolmacht-zur-eigener-markenstaerke","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/","title":{"rendered":"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"32\" viewBox=\"0 0 22 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>List<\/title>\n<desc id='av-svg-desc-1'>List<\/desc>\n<path d=\"M3.2 20.8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 14.4q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM9.6 11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2zM20.8 14.4q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2zM20.8 20.8q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-9fe15d835008297e4dc3ac7b92701925 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-8d6bb4ede07349652eb663382c7819db menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-1b31b1e7230e25c3456ab2518c73b2e0 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Start<\/span><\/a><\/li>\n<li class='menu-item av-4qodp5-7f29a1eafc0789e1f9565eb00033fa1e menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#referenten'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Vortragende<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_1'  class='avia-section av-srk2y-112106500345416558fb7b75c6b4ce9b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-prli-64bf6691d8e0f71fe37b32964844bca4 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-prli-64bf6691d8e0f71fe37b32964844bca4\">\n.flex_column.av-prli-64bf6691d8e0f71fe37b32964844bca4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-prli-64bf6691d8e0f71fe37b32964844bca4 av_two_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6miykd-ddd4aecc490710310c3fa032cbfd0985\">\n.avia-image-container.av-kk6miykd-ddd4aecc490710310c3fa032cbfd0985 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kk6miykd-ddd4aecc490710310c3fa032cbfd0985 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kk6miykd-ddd4aecc490710310c3fa032cbfd0985 av-styling- avia-align-center  avia-builder-el-4  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18190 avia-img-lazy-loading-not-18190 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2.jpg\" alt='' title='dfvcg-experience25-Teaser-DT-800x800-2'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2.jpg 800w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2-705x705.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-951306163077e809ad9a51a16327ecec\">\n.flex_column.av-k26i2v6p-951306163077e809ad9a51a16327ecec{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-951306163077e809ad9a51a16327ecec av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-bdc2ad51e2f6d9fecc703468835cc9d7\">\n#top .av-special-heading.av-280ihu-bdc2ad51e2f6d9fecc703468835cc9d7{\npadding-bottom:10px;\ncolor:#1d303e;\n}\nbody .av-special-heading.av-280ihu-bdc2ad51e2f6d9fecc703468835cc9d7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-bdc2ad51e2f6d9fecc703468835cc9d7 .special-heading-inner-border{\nborder-color:#1d303e;\n}\n.av-special-heading.av-280ihu-bdc2ad51e2f6d9fecc703468835cc9d7 .av-subheading{\nfont-size:19px;\ncolor:#000000;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-bdc2ad51e2f6d9fecc703468835cc9d7 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av_custom_color av-subheading av-subheading_above'><p>digital talk:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o9nuhn-651d7146db8d20c1f3ecde4e279e1d24\">\n#top .av_textblock_section.av-o9nuhn-651d7146db8d20c1f3ecde4e279e1d24 .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-o9nuhn-651d7146db8d20c1f3ecde4e279e1d24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>1. Juli 2025<\/p>\n<p>10:30 &#8211; 12:00 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-19750ad92edd8210cfce6cc7585f6c09\">\n#top #wrap_all .avia-button.av-3k12xc-19750ad92edd8210cfce6cc7585f6c09{\nbackground-color:#b83c78;\nborder-color:#b83c78;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-3k12xc-19750ad92edd8210cfce6cc7585f6c09 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-19750ad92edd8210cfce6cc7585f6c09 avia-icon_select-yes-left-icon avia-size-large'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2000oy-f3e4c9f2de78528f360f247ae81dea0e\">\n#top #wrap_all .avia-button.av-2000oy-f3e4c9f2de78528f360f247ae81dea0e{\nbackground-color:#000000;\nborder-color:#000000;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-2000oy-f3e4c9f2de78528f360f247ae81dea0e .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href=''  class='avia-button av-2000oy-f3e4c9f2de78528f360f247ae81dea0e avia-icon_select-yes-left-icon avia-size-large'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Save the Date\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Save the Date<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5kph19m-54cea334491aa401a6ecd8e1f234a552\">\n.avia-section.av-l5kph19m-54cea334491aa401a6ecd8e1f234a552{\nbackground-color:#0a0a0a;\nbackground:linear-gradient( to bottom, #0a0a0a, #0a0a0a );\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-l5kph19m-54cea334491aa401a6ecd8e1f234a552 main_color avia-section-large avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nenot-1539cfc041aeacac454fe3fe67f78de5\">\n#top .av_textblock_section.av-2nenot-1539cfc041aeacac454fe3fe67f78de5 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2nenot-1539cfc041aeacac454fe3fe67f78de5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Der Medienverband der freien Presse (MVFP) startet eine gro\u00df angelegte Initiative, um die einzigartigen St\u00e4rken publizistischer Medien im Mediamix zu zeigen.<\/p>\n<p>In diesem Zusammenhang beleuchtet der Digital Talk Experience Digital am 1. Juli 2025 von 10:30 bis 12:00 Uhr das Thema <em>\u201eVon fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit\u201c<\/em>.<\/p>\n<p>In den vergangenen Monaten wurde sehr viel \u00fcber die Akkumulation von Meinungs- und werblicher Macht der gro\u00dfen, digitalen Big Tech-Plattformen diskutiert. Was bedeuten diese dominanten Entwicklungen f\u00fcr die Gesellschaft und das demokratische System? Wie kann \u2013 und muss \u2013 eine \u00d6ffnung der digitalen M\u00e4rkte f\u00fcr fairen Wettbewerb und Vielfalt aussehen, die gleiche Chancen f\u00fcr alle bietet und zugleich Hassrede und Falschinformation begrenzt? Was bedeuten die werblichen Umfelder f\u00fcr Kampagnen? Wie viel Kontrolle haben Unternehmen noch \u00fcber ihre Botschaften und Platzierungen in diesen Umfeldern?<\/p>\n<p>W\u00e4hrend Politik und Gesetzgeber nach L\u00f6sungen suchen, stehen Werbungtreibende und Mediaagenturen vor ganz eigenen Herausforderungen. Wie reagieren sie auf die ver\u00e4nderte Dynamik des Marktes und auf ihre zunehmende Abh\u00e4ngigkeit von wenigen, reichweitenstarken Plattformen?<\/p>\n<p>In unserem Live-Talk gibt <em>Prof. Dr. Martin Andree<\/em> von der Universit\u00e4t K\u00f6ln tiefe Einblicke in die Konsequenzen dieser Entwicklung. Anhand konkreter Szenarien zeigt er die grunds\u00e4tzlichen Probleme der digitalen Monopolmacht, die interessanterweise f\u00fcr Medienunternehmen, Markenhersteller und Agenturen exakt dieselben sind. Unter Monopolbedingungen haben sie alle nur 3 strategische Optionen!<br \/>\nIn der abschlie\u00dfenden Diskussion mit Prof. Dr. Martin Andree und weiteren Top-Speakern aus Unternehmen und Mediaagenturen werden Antworten auf die dringlichsten Fragen gegeben:<\/p>\n<ul>\n<li>Welche Auswirkungen hat die Marktmacht der Big Tech-Unternehmen auf Werbestrategien?<\/li>\n<li>Brand Safety &amp; Ad Fraud: Wie sicher sind die Werbeumfelder? Wie und auf welchen alternativen Werbekan\u00e4len k\u00f6nnen Marken gesch\u00fctzt werden?<\/li>\n<li>Wie k\u00f6nnen crossmediale Strategien den Werbetreibenden helfen, die gesetzten Ziele zu erreichen?<\/li>\n<\/ul>\n<p>Die Initiative bietet Raum zum Dialog, um zukunftsentscheidende Fragen f\u00fcr Marken, Mediaagenturen und Medien zu diskutieren. Denn: Die Werbung von morgen beginnt heute \u2013 mit kreativen Ideen, zukunftsweisenden Strategien und der Verantwortung, Medien- und Meinungsvielfalt als Fundament einer lebendigen Werbelandschaft zu bewahren.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-c267b9033c980c43d4b959b44d8daf48 main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-01ef7016dae5162c8988b5db341127b0\">\n#top .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-01ef7016dae5162c8988b5db341127b0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-01ef7016dae5162c8988b5db341127b0 av-special-heading-h2 blockquote modern-quote  avia-builder-el-13  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Vortragende<\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cfkagr-eba6952230b37478a3e3c0629459d8a5\">\n.flex_column.av-1cfkagr-eba6952230b37478a3e3c0629459d8a5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1cfkagr-eba6952230b37478a3e3c0629459d8a5 av_one_third  avia-builder-el-14  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-m8he7o5e-d516cc69be8e272e4d9a67aaf8448164  avia-builder-el-15  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18222 avia-img-lazy-loading-not-18222 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Andree-Dr.-Martin-APM-Digital-Ventures.jpg\" alt='Prof. Dr. Martin Andree'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Andree-Dr.-Martin-APM-Digital-Ventures.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Andree-Dr.-Martin-APM-Digital-Ventures-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Prof. Dr. Martin Andree<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Universit\u00e4t K\u00f6ln, Experte f\u00fcr digitale Medien\u00f6konomie<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-m8n7cecq-69781d7a0fc689cb7611d7887e268fab  avia-builder-el-16  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8n7cd57-2185ae32ed569e20efcf321943a6077d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Martin Andree unterrichtet digitale Medien an der Universit\u00e4t K\u00f6ln. Als habilitierter Medienwissenschaftler forscht er seit mehr als 15 Jahren zu der Dominanz der Digitalkonzerne. Soeben erschien sein letztes Buch, \u201eBig Tech muss weg! Die Digitalkonzerne zerst\u00f6ren Demokratie und Wirtschaft \u2013 wir werden sie stoppen\u201c (Campus). Er ist Verfasser von sechs weiteren B\u00fcchern, unter anderem des vielbeachteten \u201eAtlas der digitalen Welt\u201c, der ersten \u201eNullmessung\u201c der digitalen Mediennutzung in Deutschland. Er ist gefragter Interviewpartner, Keynote-Speaker und publiziert als Gastautor regelm\u00e4\u00dfig Beitr\u00e4ge in f\u00fchrenden Medien. Sein Studium absolvierte er in K\u00f6ln, M\u00fcnster, Cambridge und Harvard. Seine Habilitation erfolgte an der Universit\u00e4t K\u00f6ln im Jahr 2018.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-230zgd7-5e7e1e3b5f2074101c40b928b9ba3e2e\">\n.flex_column.av-230zgd7-5e7e1e3b5f2074101c40b928b9ba3e2e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-230zgd7-5e7e1e3b5f2074101c40b928b9ba3e2e av_one_third  avia-builder-el-17  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-m8he83t0-4ab389194c76af082370cc1165c89a3b  avia-builder-el-18  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18224 avia-img-lazy-loading-not-18224 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Strehlau-Joern_netID.jpg\" alt='J\u00f6rn Strehlau'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Strehlau-Joern_netID.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Strehlau-Joern_netID-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >J\u00f6rn Strehlau<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chief Digital Officer, KINESSO<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-m8n7dv3t-28dc60fd83adbebac436deafeda8d23b  avia-builder-el-19  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8n7dskj-87503ac1531710f6d42dc04a00d6f9e0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Seit M\u00e4rz 2022 verantwortet J\u00f6rn Strehlau als CEO der European netID Foundation das strategische und operative Gesch\u00e4ft der Stiftung. Der Programmatic-Experte war zuvor Managing Director beim weltweit gr\u00f6\u00dften Media-Network GroupM und managte dort das Deutschland-Business der programmatischen Plattform Xaxis. Seine Karriere bei GroupM begann Strehlau im August 2012 und war zwischenzeitlich als Managing Partner unter anderem f\u00fcr die Bereiche Data Science und Product Management verantwortlich.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14u1re4-8098662c387fa575618236be6256e890\">\n.flex_column.av-14u1re4-8098662c387fa575618236be6256e890{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14u1re4-8098662c387fa575618236be6256e890 av_one_third  avia-builder-el-20  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-sbj2bx-233e793d75e93181cf82e0851cd76116  avia-builder-el-21  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18225 avia-img-lazy-loading-not-18225 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Stilling_Anne-Vodafone.jpg\" alt='Anne Stilling'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Stilling_Anne-Vodafone.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Stilling_Anne-Vodafone-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Anne Stilling<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Global Director Brand and Media, Vodafone <\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-m8n7fil4-1d5e38de1431989812aee9c3e4f47540  avia-builder-el-22  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8n7fhp0-33834a5a6b82aa134aca60a269499977'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Anne Stilling startete nach ihrem internationalen BWL Studium in Osnabr\u00fcck und Buckinghamshire ihre Karriere im FMCG Marketing bei Kraft Jacobs Suchard. Mit wachsender Verantwortung betreute sie Marken wie Jacobs Kaffee, Kaffee Hag, Kaffee Onko, Kaba oder neue Produkte wie Kraft Lunchables.<\/p>\n<p>Ihre Laufbahn bei Vodafone begann 2009 mit der Leitung und dem Aufbau des CallYa-Segments. Von 2009\u00a0bis 2019 steuerte sie mit ihrem breiten Spektrum an Erfahrungen f\u00fcr Vodafone deutschlandweit den gesamten kommunikativen Auftritt der Marke, von klassischen ATL Kampagnen bis hin zum Dialog mit Kunden in sozialen Kan\u00e4len. Seit 2019 sie zur globalen Teamchefin des Vodafone-Marketings bef\u00f6rdert und arbeitet hart an der Digitalisierung der Mediasteuerung.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2yiecx8-2b8d0c271cdcdec7d9a00fa76ac2de10\">\n.flex_column.av-2yiecx8-2b8d0c271cdcdec7d9a00fa76ac2de10{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2yiecx8-2b8d0c271cdcdec7d9a00fa76ac2de10 av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='avia-team-member av-m8he8p2d-a98996e3fc7948b5fc58d5322d02ad01  avia-builder-el-24  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18226 avia-img-lazy-loading-not-18226 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT.jpg\" alt='Juliane Paperlein'  itemprop=\"image\"   height=\"800\" width=\"600\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT.jpg 600w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/Paperlein-Juliane_HORIZONT-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Juliane Paperlein<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >HORIZONT (Moderation)<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-m8n7jq1u-a4505a3e83e6b5221dc01af8a3ad0edb  avia-builder-el-25  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-m8n7joy1-4474c2b8742f2f3d1e3a0255d12bb753'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Juliane Paperlein ist Journalistin und Moderatorin mit einer ausgepr\u00e4gten Leidenschaft f\u00fcr die Medienwelt.<\/p>\n<p>Die Volkswirtin blickt auf eine langj\u00e4hrige Erfahrung als Fachjournalistin zur\u00fcck und leitete unter anderem von 2008 bis 2019 das Medienressort von HORIZONT, dem Fachmedium f\u00fcr Marketing, Werbung und Medien.<\/p>\n<p>Von Mitte 2019 bis April 2023 war sie Leiterin der Unternehmenskommunikation der AGF Videoforschung und kennt daher auch die andere Seite.<\/p>\n<p>Sie besch\u00e4ftigt sich prim\u00e4r mit den Ver\u00e4nderungen im Medien- und Mediagesch\u00e4ft und interessiert sich vor allem f\u00fcr die wirtschaftliche Dimension, die die Digitalisierung f\u00fcr die Branche mit sich bringt.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e\">\n.flex_column.av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ohrcbf-1737062ec01ed427e8b4a37a18d05f5e av_one_third  avia-builder-el-26  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-b06506d3f004b7712fe681922b309195 main_color avia-section-default avia-no-shadow  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-ad0b7721e982000c2ae5e91464b9403a\">\n#top .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-ad0b7721e982000c2ae5e91464b9403a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-ad0b7721e982000c2ae5e91464b9403a av-special-heading-h2 blockquote modern-quote  avia-builder-el-28  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class='av-subheading av-subheading_below'><p>Wir freuen uns auf Sie!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-475lki-bf6368de126dfa81a99faf90a82d92dd main_color avia-section-default avia-no-shadow  avia-builder-el-30  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-f1545c9e93128453a14e460581fe618c\">\n#top .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-f1545c9e93128453a14e460581fe618c .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-f1545c9e93128453a14e460581fe618c av-special-heading-h2 blockquote modern-quote  avia-builder-el-31  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Gut zu wissen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-l3lcumer-46ad0e4fcd8b794391a7106de3528920 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Nach Ihrer Registrierung erhalten Sie Ihre Anmeldebest\u00e4tigung sowie einen Link f\u00fcr Ihren Kalendereintrag. Die Zugangsdaten zum Einloggen erhalten Sie rechtzeitig vor Beginn des digital talks.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-24m9czw-db2bf0e8817bb720dc76fbfba9028945 main_color avia-section-default avia-no-shadow  avia-builder-el-33  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m5xsecer-4720bb368111d1dfee84383eb569a254\">\n#top .av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m5xsecer-4720bb368111d1dfee84383eb569a254 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m5xsecer-4720bb368111d1dfee84383eb569a254 av-special-heading-h2 blockquote modern-quote  avia-builder-el-34  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Partner<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1fav05o-24f30314ea5331dc443012a56928860f av_one_fourth  avia-builder-el-35  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98\">\n.avia-image-container.av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m8n2udp6-ae1d91d57911adc59086e9af2a93dc98 av-styling- avia-align-center  avia-builder-el-36  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18218 avia-img-lazy-loading-not-18218 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/MVFP-FV-Publikumsmedien_Logo_800x640.jpg\" alt='' title='MVFP FV Publikumsmedien'  height=\"640\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/MVFP-FV-Publikumsmedien_Logo_800x640.jpg 800w, https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/MVFP-FV-Publikumsmedien_Logo_800x640-705x564.jpg 705w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-11ftgwc-4490008d6130a5f393c9774b40e4bc21 av_one_fourth  avia-builder-el-37  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-tdiibw-c1444555b0737cf0cec5cb950bf8bac4 av_one_fourth  avia-builder-el-38  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-3r9vfsh-331342aa4f27194722c1633472ac8c18 main_color avia-section-default avia-no-shadow  avia-builder-el-39  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d0t2xd-0c966900607adcf4477e8dc85473fa73\">\n#top .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-d0t2xd-0c966900607adcf4477e8dc85473fa73 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-d0t2xd-0c966900607adcf4477e8dc85473fa73 av-special-heading-h2 blockquote modern-quote  avia-builder-el-40  el_before_av_one_fourth  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ein Business-Event von<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-344afpt-2da2314c69c9d7011c036209989de2e2 av_one_fourth  avia-builder-el-41  el_after_av_heading  el_before_av_one_fourth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t048s1-479053c866b11c41069166b98e2f42db\">\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-t048s1-479053c866b11c41069166b98e2f42db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-t048s1-479053c866b11c41069166b98e2f42db av-styling- av-img-linked avia-align-center  avia-builder-el-42  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/dfvcg-events.de\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='dfvcg-conference-group'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1064 avia-img-lazy-loading-not-1064 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/05\/dfvcg-conference-group.jpg\" alt='' title='dfvcg-conference-group'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><div  class='flex_column av-240gvtd-95b650036ed3695914e3695149c1143e av_one_fourth  avia-builder-el-43  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-13natpt-b3e571ff5a8e5031a989664dde407381 av_one_fourth  avia-builder-el-44  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-25gbog9-c9674875bda05e0c8b647aaff2c8dea7 main_color avia-section-default avia-no-border-styling  avia-builder-el-45  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18189'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ls33cm5m-541430d9cf75d90b920a72e63d114445\">\n#top .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ls33cm5m-541430d9cf75d90b920a72e63d114445 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ls33cm5m-541430d9cf75d90b920a72e63d114445 av-special-heading-h2 blockquote modern-quote  avia-builder-el-46  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartner:innen<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div  class='flex_column av-1s831nt-7a383a82d0df2195e89dcaf2e267aa9e av_one_third  avia-builder-el-47  el_after_av_heading  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-ls33811t-e16fd0ef7725ae91e3a95600b921cd23 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Programm &amp; Projektleitung<\/strong><\/p>\n<p>David Pfeiffer<strong><br \/>\n<\/strong><a href=\"m&#97;&#x69;&#x6c;&#x74;o&#58;&#100;&#x61;&#x76;i&#100;&#46;&#x70;&#x66;ei&#102;&#x66;&#x65;&#x72;&#64;&#100;&#x66;&#x76;&#x63;g&#46;&#100;&#x65;\">&#100;&#x61;&#x76;i&#100;&#x2e;p&#102;&#x65;i&#102;&#x66;e&#114;&#x40;&#x64;&#102;&#x76;&#x63;g&#46;&#x64;e<\/a><br \/>\n+49 69 7595 3034<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1am4oq1-c1e2a1e8e2b5f03ded135d8ba9bd8e41 av_one_third  avia-builder-el-49  el_after_av_one_third  el_before_av_one_third  flex_column_div  '     ><section  class='av_textblock_section av-ls338haj-e56630fbf99235c2b44d3e1e4c6c24a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Organisation<\/strong><\/p>\n<p>Marie Hartmann<br \/>\n<a href=\"&#x6d;&#x61;&#x69;&#x6c;&#116;&#111;&#58;&#109;ari&#x65;&#x2e;&#x68;&#x61;&#x72;&#116;&#109;&#97;nn&#64;&#x64;&#x66;&#x76;&#x63;&#x67;&#46;&#100;&#101;\">m&#97;&#x72;&#x69;e&#46;&#x68;&#x61;r&#116;&#x6d;&#x61;n&#110;&#x40;&#x64;f&#118;&#x63;&#x67;&#46;&#100;&#101;<\/a><br \/>\n+49 69 7595 3028<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-mooljd-63a582ab221514121a84fd350bab0fc9 av_one_third  avia-builder-el-51  el_after_av_one_third  avia-builder-el-last  flex_column_div  '     ><section  class='av_textblock_section av-ls338wg1-5f28b13795a4963eb78f3cf8d7b5fdfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing<\/strong><\/p>\n<p>Elisa Grimm<br \/>\n<a href=\"&#x6d;a&#x69;&#108;&#x74;&#111;:&#x65;l&#x69;&#115;&#x61;&#46;g&#x72;&#105;&#x6d;&#109;&#64;&#x64;f&#x76;&#99;&#x67;&#46;d&#x65;\">e&#108;&#x69;&#x73;a&#46;&#103;&#x72;&#x69;m&#109;&#x40;&#x64;f&#118;&#99;&#x67;&#x2e;d&#101;<\/a><br \/>\n+49 69 7595 3038<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>1. Juli 2025<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n","protected":false},"author":37,"featured_media":18190,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[47],"class_list":["post-18189","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-archiv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. Inspirierend: Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit - Digital Talk\" \/>\n<meta property=\"og:description\" content=\"Live. Aktuell. Inspirierend: Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Talk\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T11:41:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"7\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/\",\"name\":\"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit - Digital Talk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2025\\\/03\\\/dfvcg-experience25-Teaser-DT-800x800-2.jpg\",\"datePublished\":\"2025-03-24T15:14:37+00:00\",\"dateModified\":\"2025-07-08T11:41:21+00:00\",\"description\":\"Live. Aktuell. Inspirierend: Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit .\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2025\\\/03\\\/dfvcg-experience25-Teaser-DT-800x800-2.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2025\\\/03\\\/dfvcg-experience25-Teaser-DT-800x800-2.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/veranstaltung\\\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#website\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\",\"name\":\"Digital Talk\",\"description\":\"dfv Conference Group\",\"publisher\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#organization\",\"name\":\"Digital Talks | dfv Conference Group\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/02\\\/digital-talks-start.jpg\",\"contentUrl\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/wp-content\\\/uploads\\\/sites\\\/14\\\/2021\\\/02\\\/digital-talks-start.jpg\",\"width\":800,\"height\":800,\"caption\":\"Digital Talks | dfv Conference Group\"},\"image\":{\"@id\":\"https:\\\/\\\/dfvcg-events.de\\\/digital-talk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit - Digital Talk","description":"Live. Aktuell. Inspirierend: Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit .","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/","og_locale":"de_DE","og_type":"article","og_title":"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit - Digital Talk","og_description":"Live. Aktuell. Inspirierend: Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit .","og_url":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/","og_site_name":"Digital Talk","article_modified_time":"2025-07-08T11:41:21+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"7\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/","url":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/","name":"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit - Digital Talk","isPartOf":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/#primaryimage"},"image":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/#primaryimage"},"thumbnailUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2.jpg","datePublished":"2025-03-24T15:14:37+00:00","dateModified":"2025-07-08T11:41:21+00:00","description":"Live. Aktuell. Inspirierend: Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit .","breadcrumb":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/#primaryimage","url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2.jpg","contentUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2025\/03\/dfvcg-experience25-Teaser-DT-800x800-2.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/dt-von-fremder-monopolmacht-zur-eigener-markenstaerke\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/dfvcg-events.de\/digital-talk\/"},{"@type":"ListItem","position":2,"name":"Von fremder Monopolmacht zu eigener Markenst\u00e4rke: Wege aus der digitalen Abh\u00e4ngigkeit"}]},{"@type":"WebSite","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#website","url":"https:\/\/dfvcg-events.de\/digital-talk\/","name":"Digital Talk","description":"dfv Conference Group","publisher":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dfvcg-events.de\/digital-talk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#organization","name":"Digital Talks | dfv Conference Group","url":"https:\/\/dfvcg-events.de\/digital-talk\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/dfvcg-events.de\/digital-talk\/#\/schema\/logo\/image\/","url":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/02\/digital-talks-start.jpg","contentUrl":"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/02\/digital-talks-start.jpg","width":800,"height":800,"caption":"Digital Talks | dfv Conference Group"},"image":{"@id":"https:\/\/dfvcg-events.de\/digital-talk\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/18189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/comments?post=18189"}],"version-history":[{"count":27,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/18189\/revisions"}],"predecessor-version":[{"id":18862,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio\/18189\/revisions\/18862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/media\/18190"}],"wp:attachment":[{"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/media?parent=18189"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/tags?post=18189"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/dfvcg-events.de\/digital-talk\/wp-json\/wp\/v2\/portfolio_entries?post=18189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}