{"id":1745,"date":"2020-10-26T11:48:42","date_gmt":"2020-10-26T10:48:42","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=1745"},"modified":"2023-11-16T16:16:03","modified_gmt":"2023-11-16T15:16:03","slug":"horizont-swiss-digital-talk-2","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-swiss-digital-talk-2\/","title":{"rendered":"HORIZONT Swiss Digital Talk &#8211; Werbewirkung der klassischen Gattungen"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-fbcec818b1af2398543bca89d60a9e43 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' 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1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-3ed61d36496c342bf375f8ef49375861 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-800bad2b846df0775872e3fb8129613d menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-fcf8d675d47139aa61722363f41a4664 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span 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id=\"style-css-av-kgj4bohl-74298601a87519d9201f5a1890a65072\">\n.avia-image-container.av-kgj4bohl-74298601a87519d9201f5a1890a65072 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kgj4bohl-74298601a87519d9201f5a1890a65072 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kgj4bohl-74298601a87519d9201f5a1890a65072 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1747 avia-img-lazy-loading-not-1747 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/dfvcg_DigitalTalks_HORSwiss_Teaser_800x800-1.jpg\" alt='' title='dfvcg_DigitalTalks_HORSwiss_Teaser_800x800'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3un8zl-11de0dea254de654d74d2e0c1e67e009\">\n#top .av-special-heading.av-3un8zl-11de0dea254de654d74d2e0c1e67e009{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-3un8zl-11de0dea254de654d74d2e0c1e67e009 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-3un8zl-11de0dea254de654d74d2e0c1e67e009 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-3un8zl-11de0dea254de654d74d2e0c1e67e009 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>digital talk:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >HORIZONT Swiss Digital Talk<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-312eb8c588df77f92fccfdf51afbb07e\">\n#top .av_textblock_section.av-k26gzu33-312eb8c588df77f92fccfdf51afbb07e .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-312eb8c588df77f92fccfdf51afbb07e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Mittwoch, 9. Dezember 2020, 10.30 \u2013 12.00 Uhr<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kewjwyzp-dd5468752555651976811d4aee750a39 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dieser Digital Talk wird Ihnen pr\u00e4sentiert von:<\/strong><\/p>\n<hr \/>\n<p><strong><img decoding=\"async\" class=\"alignnone wp-image-1742\" src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/SWA_logo_70_jahre_CMYK-300x114.jpg\" alt=\"\" width=\"221\" height=\"84\" \/><\/strong><\/p>\n<hr \/>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1800\" src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/CC_wbmp_logo_cmyk-300x76.png\" alt=\"\" width=\"221\" height=\"56\" \/><\/p>\n<hr \/>\n<p><a href=\"https:\/\/goldbach.com\/de\/de\/home\"><img decoding=\"async\" class=\"alignnone wp-image-1898\" src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/GOLDBACH_Logo_RGB-300x47.png\" alt=\"\" width=\"268\" height=\"42\" \/><\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-8  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-7d6de0204fb6ce61325c1f3a27b7b398 avia-buttonrow-left  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-30330f28686ffeac21e22bc1e197a357\">\n#top #wrap_all .avia-button.av-3k12xc-30330f28686ffeac21e22bc1e197a357{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-30330f28686ffeac21e22bc1e197a357 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xabyp-d44567cadb41fdc9f37e9834c0b3d1b2\">\n#top #wrap_all .avia-button.av-2xabyp-d44567cadb41fdc9f37e9834c0b3d1b2{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/event-4.ics'  class='avia-button av-2xabyp-d44567cadb41fdc9f37e9834c0b3d1b2 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color-highlight'   aria-label=\"Save the Date\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Save the Date<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-eae41f6f09a556ded7b4bc63f6f51f3d\">\n.avia-section.av-kawtoycl-eae41f6f09a556ded7b4bc63f6f51f3d{\nbackground-color:#0757a0;\nbackground-image:url(https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/06\/dfvcg_DigitalTalks_HOR_Hintergrund_1920x800.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kawtoycl-eae41f6f09a556ded7b4bc63f6f51f3d main_color avia-section-large avia-no-shadow  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-full-stretch avia-bg-style-fixed container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1745'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-b70cf87c5e675605e23a843c5828974f\">\n#top .av_textblock_section.av-k26gzu33-b70cf87c5e675605e23a843c5828974f .avia_textblock{\nfont-size:19px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-b70cf87c5e675605e23a843c5828974f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Werbewirkung der klassischen Gattungen: Welchen Beitrag leisten klassische Medien im Brand Building? Dies steht im Fokus des HORIZONT Swiss Talks, den der SWA gemeinsam mit HORIZONT Swiss veranstaltet.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-kawtoycl-e5c1daa520f5ecd6f5baf8c2ccca2051 main_color avia-section-default avia-no-shadow  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1745'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-k26gzu33-dfb64e32e779b8309757912b56c66da4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Werbewirkung der klassischen Gattungen: Welchen Beitrag leisten klassische Medien im Brand Building? <\/strong><\/p>\n<p>Marken geben Orientierung. Das ist eines der gro\u00dfen Mantras im Marketing, das zuletzt in der Corona-Pandemie wieder lauter zu h\u00f6ren war.\u00a0 Doch wie sieht die Rolle von Print, Out of Home und auch Radio beim Brand Building aus? Dar\u00fcber soll der Talk CMOs und Entscheider aus dem Marketing informieren, mit von Beispielen und inhaltlichen Impulsen.<\/p>\n<ul>\n<li>Wie entscheidend sind f\u00fcr CMOs die klassischen Medien noch f\u00fcr den Markenaufbau?<\/li>\n<li>Was zeichnet Print, Out of Home und Radio als Werbetr\u00e4ger aus und was nicht?<\/li>\n<li>Kann Radio Brand Building?<\/li>\n<li>Welche KPIs sind aus Sicht von CMOs heute bei der Erfolgsmessung in klassischen Medien entscheidend?<\/li>\n<li>Wie sieht heute ein optimaler Medienmix zur den Markenaufbau aus? Gibt es das \u00fcberhaupt oder kann das von Marke zu Marke unterschiedlich sein?<\/li>\n<li>Wie wichtig ist die Steuerbarkeit eines Werbetr\u00e4gers?<\/li>\n<li>Welche W\u00fcnsche haben Entscheider an die drei Gattungen?<\/li>\n<li>Welche Daten und Analysen braucht es?<\/li>\n<\/ul>\n<\/div><\/section>\n<div  class='hr av-s14g8-7aa048b83a265394669266aafdbaee8a hr-default  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kg27a94w-480442af45dfba3c145c465d157b7c8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Mit dabei sind u.a.<\/strong><\/p>\n<p><strong>Roman Reichelt<\/strong>, Global Chief Marketing Officer, Credit Suisse<\/p>\n<p><strong>Jonas Eliassen<\/strong>, CEO Media, Dentsu<\/p>\n<p><strong>Philipp Mankowski<\/strong>, Managing Director, Goldbach Publishing AG<\/p>\n<p><strong>Diego Quintarelli<\/strong>, Chief Sales &amp; Marketing Officer, Clear Channel<\/p>\n<p><strong>Roland Ehrler,<\/strong> Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/p>\n<p><strong>Moderation: Beat H\u00fcrlimann, <\/strong>Redaktion HORIZONT Swiss und<\/p>\n<p><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Eva-Maria Schmidt<\/strong>, Chefredaktion, HORIZONT<\/p>\n<\/div><\/section>\n<div  class='hr av-2zykew-32876b9e777079a77f219d1d0cc93261 hr-default  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kg27bczs-88ec7b27fa14a76ad361a82553060167 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Gut zu wissen:<\/strong><\/p>\n<p>Mit Ihren pers\u00f6nlichen Zugangsdaten k\u00f6nnen Sie problemlos teilnehmen.<br \/>\nSie brauchen nur eine stabile Internetverbindung.<\/p>\n<p>Nach Ihrer Registrierung erhalten Sie Ihre Zugangsdaten zum Einloggen<br \/>\nund einen Link f\u00fcr Ihren Kalendereintrag.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-ee4cfd86a482571a458aee517986f0e1 main_color avia-section-default avia-no-shadow  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1745'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bd5gx-02936a320aa6764aecde6fe0423678ab\">\n#top .av-special-heading.av-2bd5gx-02936a320aa6764aecde6fe0423678ab{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-2bd5gx-02936a320aa6764aecde6fe0423678ab .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2bd5gx-02936a320aa6764aecde6fe0423678ab .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2bd5gx-02936a320aa6764aecde6fe0423678ab av-special-heading-h2 blockquote modern-quote  avia-builder-el-19  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Referenten<\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich dabei auf folgende Referenten:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-ff485947e3818d239122fbbcf5f5bda8\">\n.flex_column.av-gsbe2-ff485947e3818d239122fbbcf5f5bda8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-ff485947e3818d239122fbbcf5f5bda8 av_one_third  avia-builder-el-20  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-kcn2g54d-f20d4ac923594ecf80b3400b3d43398d  avia-builder-el-21  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1835 avia-img-lazy-loading-not-1835 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Reichelt_Roman_Credit-Suisse_20.jpg\" alt='Roman Reichelt'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Roman Reichelt<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Global Chief Marketing Officer, Credit Suisse<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-22  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-kcn2g54d-7170d7647d8d9deb2cfdc10dd04f5165  avia-builder-el-23  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1899 avia-img-lazy-loading-not-1899 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Eliassen_Jonas_Dentsu_HORIZONT-Swiss_20.jpg\" alt='Jonas Eliassen'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Jonas Eliassen<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >CEO Media, dentsu<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-24  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-kcn2g54d-4ff74b9c45e48693c4e738d8d2fd910b  avia-builder-el-25  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1903 avia-img-lazy-loading-not-1903 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Mankowski_Philipp_Goldbach_HORIZONTSwiss_20.jpg\" alt='Philipp Mankowski'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Philipp Mankowski<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Managing Director, Goldbach Publishing AG<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-ff485947e3818d239122fbbcf5f5bda8\">\n.flex_column.av-gsbe2-ff485947e3818d239122fbbcf5f5bda8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-ff485947e3818d239122fbbcf5f5bda8 av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-1b93e21c99ddb2e0a9a08791ba039d67  avia-builder-el-27  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1912 avia-img-lazy-loading-not-1912 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Quintarelli_Diego_ClearChannel_20.jpg\" alt='Diego Quintarelli'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Diego Quintarelli<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chief Sales &amp; Marketing Officer, Clear Channel<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-28  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-ece7002a8dfaf4da945b808724baced9  avia-builder-el-29  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1706 avia-img-lazy-loading-not-1706 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Roland_Ehrler_web.png\" alt='Roland Ehrler'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Roland Ehrler<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Direktor, SWA Schweizer Werbe-Auftraggeberverband <\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-30  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-139124c58ae4038cb43a7d79765a12d8  avia-builder-el-31  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1738 avia-img-lazy-loading-not-1738 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Beat-Huerlimann-7-10-20-3.jpg\" alt='Moderation: Beat H\u00fcrlimann'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Moderation: Beat H\u00fcrlimann<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Redaktion HORIZONT Swiss<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-ff485947e3818d239122fbbcf5f5bda8\">\n.flex_column.av-gsbe2-ff485947e3818d239122fbbcf5f5bda8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-ff485947e3818d239122fbbcf5f5bda8 av_one_third  avia-builder-el-32  el_after_av_one_third  avia-builder-el-last  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-47b562c76d4339b8c965574d85f202e5  avia-builder-el-33  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1783 avia-img-lazy-loading-not-1783 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Schmidt_Eva-Maria_18.jpg\" alt='Moderation: Eva-Maria Schmidt'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Moderation: Eva-Maria Schmidt<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chefredaktion, HORIZONT <\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-0cceb7e9e03ad1fe0dc91fafcb35da91 main_color avia-section-default avia-no-shadow  avia-builder-el-34  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1745'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2itxe9-482606f2be9a88248fd429fb6bfa8bea\">\n#top .av-special-heading.av-2itxe9-482606f2be9a88248fd429fb6bfa8bea{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-2itxe9-482606f2be9a88248fd429fb6bfa8bea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-2itxe9-482606f2be9a88248fd429fb6bfa8bea .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-2itxe9-482606f2be9a88248fd429fb6bfa8bea av-special-heading-h2 blockquote modern-quote  avia-builder-el-35  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class='av-subheading av-subheading_below'><p>Vielen Dank f\u00fcr Ihr Interesse!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-kgwcgldr-3cb422fe49db02ffcd2d0532f84247a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>F\u00fcr SWA-Mitglieder sind die \u00abHORIZONT Swiss Digital Talks\u00bb zum Thema Werbewirkung kostenfrei. Wenden Sie sich an die <a href=\"&#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;i&#x6e;&#x66;&#111;&#x40;s&#x77;&#x61;&#45;&#x61;s&#x61;&#x2e;&#99;&#x68;\">Gesch\u00e4ftsstelle<\/a>.<\/p>\n<\/div><\/section>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Mittwoch, 9. Dezember 2020<br \/>\n10.30 \u2013 12.00 Uhr<\/p>\n","protected":false},"author":4,"featured_media":1747,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[47],"class_list":["post-1745","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-archiv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT Swiss Digital Talk - Werbewirkung der klassischen Gattungen - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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