{"id":1704,"date":"2020-10-19T10:52:10","date_gmt":"2020-10-19T08:52:10","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=1704"},"modified":"2023-11-16T16:16:03","modified_gmt":"2023-11-16T15:16:03","slug":"horizont-swiss-digital-talk","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-swiss-digital-talk\/","title":{"rendered":"HORIZONT Swiss Digital Talk &#8211; Die Werbewirkung von Bewegtbild"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-fbcec818b1af2398543bca89d60a9e43 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' 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1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-3ed61d36496c342bf375f8ef49375861 menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-800bad2b846df0775872e3fb8129613d menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-fcf8d675d47139aa61722363f41a4664 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Start<\/span><\/a><\/li>\n<li class='menu-item av-m4nru-8fcc1e670abb43d40b54773cffc1e398 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#referenten'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Referenten<\/span><\/a><\/li>\n<li class='menu-item av-32ub08-2b9edc86110fc9b2b8f4526f7b13daa2 menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/download-center-die-werbewirkung-von-bewegtbild\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Download Center<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_1'  class='avia-section av-srk2y-112106500345416558fb7b75c6b4ce9b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container 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id=\"style-css-av-kgj4bohl-84dc75429b59d98272e7398ed673f699\">\n.avia-image-container.av-kgj4bohl-84dc75429b59d98272e7398ed673f699 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kgj4bohl-84dc75429b59d98272e7398ed673f699 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kgj4bohl-84dc75429b59d98272e7398ed673f699 av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1735 avia-img-lazy-loading-not-1735 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/dfvcg_DigitalTalks_HORSwiss_Teaser_800x800.jpg\" alt='' title='dfvcg_DigitalTalks_HORSwiss_Teaser_800x800'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khvwqq59-4ae21e4e96b4ed371081fdc9af085bd4\">\n#top .av-special-heading.av-khvwqq59-4ae21e4e96b4ed371081fdc9af085bd4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-khvwqq59-4ae21e4e96b4ed371081fdc9af085bd4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-khvwqq59-4ae21e4e96b4ed371081fdc9af085bd4 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-khvwqq59-4ae21e4e96b4ed371081fdc9af085bd4 av-special-heading-h1 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>HORIZONT Swiss digital talk:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Die Werbewirkung von Bewegtbild <\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-312eb8c588df77f92fccfdf51afbb07e\">\n#top .av_textblock_section.av-k26gzu33-312eb8c588df77f92fccfdf51afbb07e .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-312eb8c588df77f92fccfdf51afbb07e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Mittwoch, 25. November 2020<br \/>\n10.30 \u2013 12.00 Uhr<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-7d6de0204fb6ce61325c1f3a27b7b398 avia-buttonrow-left  avia-builder-el-8  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-30330f28686ffeac21e22bc1e197a357\">\n#top #wrap_all .avia-button.av-3k12xc-30330f28686ffeac21e22bc1e197a357{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-30330f28686ffeac21e22bc1e197a357 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21zsdk-0350e0fe2e1f1cf5bf78b9b69e5ddf70\">\n#top #wrap_all .avia-button.av-21zsdk-0350e0fe2e1f1cf5bf78b9b69e5ddf70{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/event-2.ics'  class='avia-button av-21zsdk-0350e0fe2e1f1cf5bf78b9b69e5ddf70 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color-highlight'   aria-label=\"Save the Date\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Save the Date<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-khvwo86o-16230f03dcc300c4b8d790e9399f8361 main_color avia-section-default avia-no-shadow  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1704'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-65gn7c-eb241ff6fe9f2ce45052fde50eeecc98 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65gn7c-eb241ff6fe9f2ce45052fde50eeecc98\">\n.flex_column.av-65gn7c-eb241ff6fe9f2ce45052fde50eeecc98{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-65gn7c-eb241ff6fe9f2ce45052fde50eeecc98 av_one_fourth  avia-builder-el-10  el_before_av_one_fourth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-kewjwyzp-dd5468752555651976811d4aee750a39 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dieser Digital Talk wird Ihnen pr\u00e4sentiert von:<\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-65gn7c-a4a53cc5cfe74319f8b8b02668891ab1\">\n.flex_column.av-65gn7c-a4a53cc5cfe74319f8b8b02668891ab1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-65gn7c-a4a53cc5cfe74319f8b8b02668891ab1 av_one_fourth  avia-builder-el-12  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khvwn474-77d509dd7a7c6fdc85d5c89ae049ca42\">\n.avia-image-container.av-khvwn474-77d509dd7a7c6fdc85d5c89ae049ca42 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khvwn474-77d509dd7a7c6fdc85d5c89ae049ca42 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khvwn474-77d509dd7a7c6fdc85d5c89ae049ca42 av-styling-no-styling avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1891 avia-img-lazy-loading-not-1891 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Logo_SWA.png\" alt='' title='Logo_SWA'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4xda54-d171abd991bac8d44521f747e10a507f\">\n.flex_column.av-4xda54-d171abd991bac8d44521f747e10a507f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4xda54-d171abd991bac8d44521f747e10a507f av_one_fourth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khvwn474-3651db46aa49174e238116f3544bb8bd\">\n.avia-image-container.av-khvwn474-3651db46aa49174e238116f3544bb8bd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khvwn474-3651db46aa49174e238116f3544bb8bd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khvwn474-3651db46aa49174e238116f3544bb8bd av-styling-no-styling avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1890 avia-img-lazy-loading-not-1890 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Logo_Screenforce.png\" alt='' title='Logo_Screenforce'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tnxmg-7c7b712394a4419c3a514be041d3d71c\">\n.flex_column.av-1tnxmg-7c7b712394a4419c3a514be041d3d71c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1tnxmg-7c7b712394a4419c3a514be041d3d71c av_one_fourth  avia-builder-el-16  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khvwn474-e68249ad49d0a775d9b232bb31264fa6\">\n.avia-image-container.av-khvwn474-e68249ad49d0a775d9b232bb31264fa6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khvwn474-e68249ad49d0a775d9b232bb31264fa6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khvwn474-e68249ad49d0a775d9b232bb31264fa6 av-styling-no-styling avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1889 avia-img-lazy-loading-not-1889 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Logo_Facebook.png\" alt='' title='Logo_Facebook'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-4d8757e537552a83e10bfce204d9d0d1\">\n.avia-section.av-kawtoycl-4d8757e537552a83e10bfce204d9d0d1{\nbackground-color:#0757a0;\nbackground-image:url(https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/06\/dfvcg_DigitalTalks_blau_Hintergrund_1920x800.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-kawtoycl-4d8757e537552a83e10bfce204d9d0d1 main_color avia-section-large avia-no-shadow  avia-builder-el-18  el_after_av_section  el_before_av_section  avia-full-stretch avia-bg-style-fixed container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1704'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-b70cf87c5e675605e23a843c5828974f\">\n#top .av_textblock_section.av-k26gzu33-b70cf87c5e675605e23a843c5828974f .avia_textblock{\nfont-size:19px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-b70cf87c5e675605e23a843c5828974f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Die Werbewirkung von Bewegtbild: Strategien und Wirkung im TV und den digitalen Kan\u00e4len stehen im Fokus des HORIZONT Swiss Talks, den der SWA gemeinsam mit HORIZONT Swiss veranstaltet.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-kawtoycl-e5c1daa520f5ecd6f5baf8c2ccca2051 main_color avia-section-default avia-no-shadow  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1704'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-k26gzu33-dfb64e32e779b8309757912b56c66da4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In einem sind sich viele Experten einig: Botschaften mit Bewegtbild erreichen die Menschen immer sehr gut. Doch in Zeiten knapper Budgets stellt sich immer mehr die Frage, was funktioniert besser? TV oder die digitalen Kan\u00e4le? Diesen Fragen will der HORIZONT Swiss Talk nachgehen, den der SWA gemeinsam mit HORIZONT Swiss veranstaltet.<\/p>\n<p>Hochrangige Experten werden Best Cases zeigen und miteinander diskutieren. In der Debatte sollen Themen zur Sprache kommen, die Werbe-Auftraggeber regelm\u00e4ssig besch\u00e4ftigen.<\/p>\n<ul>\n<li>Wo erzielt ein Investment eine h\u00f6here Reichweite?<\/li>\n<li>Wie wird die Werbewirkung \u00fcberhaupt in den Kan\u00e4len gemessen?<\/li>\n<li>Welche Kennzahlen sind f\u00fcr ein Unternehmen wirklich entscheidend?<\/li>\n<li>Stimmt das Preis-Leistungs-Verh\u00e4ltnis?<\/li>\n<li>Nach welchen Kriterien bestimmen erfolgreiche Werbeauftraggeber ihren Mediamix?<\/li>\n<li>Welche Risiken gibt es bei der TV-Werbung und welche bei den digitalen Formaten?<\/li>\n<li>Wie k\u00f6nnen Werbe-Auftraggeber diese mindern?<\/li>\n<li>Welche M\u00f6glichkeiten haben Marken, die vollmundigen Aussagen von Vermarktern zu \u00fcberpr\u00fcfen?<\/li>\n<li>Wie ver\u00e4ndern Programatic Advertising und das Trendthema Predictive Analytics das System?<\/li>\n<li>Warum gibt es in der Branche einen Hype um TikTok, wenn die Plattform kaum nachvollziehbare Nutzerdaten nennt?<\/li>\n<li>Welche Forderungen haben CMOs an die beiden Gattungen?<\/li>\n<li>Nach welchen Kriterien bestimmen erfolgreiche Werbeauftraggeber ihren Mediamix?<\/li>\n<li>Welche Risiken gibt es bei der TV-Werbung und welche bei den digitalen Formaten?<\/li>\n<li>Wo erzielt ein Investment eine h\u00f6here Reichweite?<\/li>\n<li>Wie wird die Werbewirkung \u00fcberhaupt in den Kan\u00e4len gemessen?<\/li>\n<\/ul>\n<\/div><\/section>\n<div  class='hr av-s14g8-7aa048b83a265394669266aafdbaee8a hr-default  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kg27a94w-480442af45dfba3c145c465d157b7c8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Mit dabei sind u.a.<\/strong><\/p>\n<p><strong>Theresa Wuitz<\/strong>, Senior Performance Marketing Manager, Digitec Galaxus AG<\/p>\n<p><strong>Alexander Duphorn<\/strong>, CEO, Goldbach Media (Switzerland) AG<\/p>\n<p><strong>Frank Zelger<\/strong>, CEO, Admeira AG<\/p>\n<p><strong>Lennart Hintz, <\/strong>Managing Director EMEA, MediaCom<\/p>\n<p><strong>Paul Wiedmeier<\/strong>, Client Partner CH \/ Brands, Retail &amp; Services, Facebook<\/p>\n<p><strong>Roland Ehrler,<\/strong> Direktor, SWA Schweizer Werbe-Auftraggeberverband<\/p>\n<p><strong>Moderation: Beat H\u00fcrlimann, <\/strong>Redaktion HORIZONT Swiss<\/p>\n<\/div><\/section>\n<div  class='hr av-2zykew-32876b9e777079a77f219d1d0cc93261 hr-default  avia-builder-el-24  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kg27bczs-88ec7b27fa14a76ad361a82553060167 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Gut zu wissen<\/strong>:<\/p>\n<p>Mit Ihren pers\u00f6nlichen Zugangsdaten k\u00f6nnen Sie problemlos teilnehmen.<br \/>\nSie brauchen nur eine stabile Internetverbindung.<\/p>\n<p>Nach Ihrer Registrierung erhalten Sie Ihre Zugangsdaten zum Einloggen<br \/>\nund einen Link f\u00fcr Ihren Kalendereintrag.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-ee4cfd86a482571a458aee517986f0e1 main_color avia-section-default avia-no-shadow  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1704'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36g6xk-10fdc6f41f4d28a957c21665332ad610\">\n#top .av-special-heading.av-36g6xk-10fdc6f41f4d28a957c21665332ad610{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-36g6xk-10fdc6f41f4d28a957c21665332ad610 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-36g6xk-10fdc6f41f4d28a957c21665332ad610 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-36g6xk-10fdc6f41f4d28a957c21665332ad610 av-special-heading-h2 blockquote modern-quote  avia-builder-el-27  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Referenten<\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich dabei auf folgende Referenten:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-ff485947e3818d239122fbbcf5f5bda8\">\n.flex_column.av-gsbe2-ff485947e3818d239122fbbcf5f5bda8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-ff485947e3818d239122fbbcf5f5bda8 av_one_third  avia-builder-el-28  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-kcn2g54d-547d02c213d5a63fa1e1ee08a98305c5  avia-builder-el-29  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1968 avia-img-lazy-loading-not-1968 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Wuitz_Theresa_2020_hochaufgeloest.jpg\" alt='Theresa Wuitz'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Theresa Wuitz<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Senior Performance Marketing Manager, Digitec Galaxus AG<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-30  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-kcn2g54d-f52ab2d5c158d5ac0cb2605d2160b3d6  avia-builder-el-31  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1861 avia-img-lazy-loading-not-1861 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Duphorn_Alexander_Goldbach_20.jpg\" alt='Alexander Duphorn '  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Alexander Duphorn <\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >CEO, Goldbach Media (Switzerland) AG<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-32  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><section  class='avia-team-member av-kcn2g54d-ea12f1efd60c1f7b4c5d626c2aede48d  avia-builder-el-33  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1862 avia-img-lazy-loading-not-1862 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Zelger_Frank_Admeira_20.jpg\" alt='Frank Zelger'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Frank Zelger<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >CEO, Admeira AG<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-ff485947e3818d239122fbbcf5f5bda8\">\n.flex_column.av-gsbe2-ff485947e3818d239122fbbcf5f5bda8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-ff485947e3818d239122fbbcf5f5bda8 av_one_third  avia-builder-el-34  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-24ea2ce62dfd75753b7ab6918c78004b  avia-builder-el-35  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1782 avia-img-lazy-loading-not-1782 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Hintz_Lennart_MediaCom_Horizont-Swiss_20.jpg\" alt='Lennart Hintz'  itemprop=\"image\"   height=\"798\" width=\"598\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Lennart Hintz<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Managing Director EMEA, MediaCom<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-36  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-9d814a64ca8463d78cb163e9a3547fa3  avia-builder-el-37  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1881 avia-img-lazy-loading-not-1881 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Paul-Wiedmeier.png\" alt='Paul Wiedmeier'  itemprop=\"image\"   height=\"801\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Paul Wiedmeier<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Client Partner CH \/ Brands, Retail &amp; Services, Facebook<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-38  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-ece7002a8dfaf4da945b808724baced9  avia-builder-el-39  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1706 avia-img-lazy-loading-not-1706 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Roland_Ehrler_web.png\" alt='Roland Ehrler'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Roland Ehrler<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Direktor, SWA Schweizer Werbe-Auftraggeberverband <\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-ff485947e3818d239122fbbcf5f5bda8\">\n.flex_column.av-gsbe2-ff485947e3818d239122fbbcf5f5bda8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-ff485947e3818d239122fbbcf5f5bda8 av_one_third  avia-builder-el-40  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-139124c58ae4038cb43a7d79765a12d8  avia-builder-el-41  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1738 avia-img-lazy-loading-not-1738 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Beat-Huerlimann-7-10-20-3.jpg\" alt='Moderation: Beat H\u00fcrlimann'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Moderation: Beat H\u00fcrlimann<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Redaktion HORIZONT Swiss<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gsbe2-81f5c8938ef7459c893fc369242ff3c4\">\n.flex_column.av-gsbe2-81f5c8938ef7459c893fc369242ff3c4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gsbe2-81f5c8938ef7459c893fc369242ff3c4 av_one_third  avia-builder-el-42  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='avia-team-member av-kcn2g54d-47b562c76d4339b8c965574d85f202e5  avia-builder-el-43  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1783 avia-img-lazy-loading-not-1783 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/10\/Schmidt_Eva-Maria_18.jpg\" alt='Moderation: Eva-Maria Schmidt'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Moderation: Eva-Maria Schmidt<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chefredaktion, HORIZONT <\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-7c5d153615c42dc04c5aefbda3eef7df main_color avia-section-default avia-no-shadow  avia-builder-el-44  el_after_av_section  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1704'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xh3w8-526aff80f0ca70668c1e321eb9be5cb6\">\n#top .av-special-heading.av-1xh3w8-526aff80f0ca70668c1e321eb9be5cb6{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-1xh3w8-526aff80f0ca70668c1e321eb9be5cb6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-1xh3w8-526aff80f0ca70668c1e321eb9be5cb6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-1xh3w8-526aff80f0ca70668c1e321eb9be5cb6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-45  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class='av-subheading av-subheading_below'><p>Vielen Dank f\u00fcr Ihr Interesse!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<section  class='av_textblock_section av-kgwce2bq-f65472f5099f73ac4accacb4e9790636 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>F\u00fcr SWA-Mitglieder sind die \u00abHORIZONT Swiss Digital Talks\u00bb zum Thema Werbewirkung kostenfrei. Wenden Sie sich an die <a href=\"&#109;&#x61;&#105;&#x6c;t&#x6f;:&#105;&#x6e;&#102;&#x6f;&#64;&#x73;w&#x61;-&#97;&#x73;&#97;&#x2e;c&#x68;\">Gesch\u00e4ftsstelle<\/a>.<\/p>\n<\/div><\/section>\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mittwoch, 25. November 2020<br \/>\n10.30 \u2013 12.00 Uhr<\/p>\n","protected":false},"author":4,"featured_media":1735,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[47],"class_list":["post-1704","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-archiv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT Swiss Digital Talk - Die Werbewirkung von Bewegtbild - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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