{"id":11814,"date":"2023-07-19T11:01:23","date_gmt":"2023-07-19T09:01:23","guid":{"rendered":"https:\/\/dfvcg-events.de\/digital-talk\/?post_type=portfolio&#038;p=11814"},"modified":"2023-11-16T16:15:39","modified_gmt":"2023-11-16T15:15:39","slug":"horizont-digital-talk-retail-media","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/digital-talk\/veranstaltung\/horizont-digital-talk-retail-media\/","title":{"rendered":"HORIZONT digital talk: \u201eRetail Media\u201c"},"content":{"rendered":"<div class='clear'><\/div><div id='sub_menu1'  class='av-submenu-container av-kawv0if6-b4e37991045abd8a15205f662d77aaf5 header_color av-switch-990  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-sticky-submenu container_wrap fullsize' style='z-index:301' ><div class='container av-menu-mobile-active av-submenu-pos-left'><a href=\"#\" class=\"mobile_menu_toggle\"><span class='avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='list' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"32\" viewBox=\"0 0 22 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>List<\/title>\n<desc id='av-svg-desc-1'>List<\/desc>\n<path d=\"M3.2 20.8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 14.4q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM3.2 8q0.64 0 1.12 0.48t0.48 1.12-0.48 1.12-1.12 0.48h-1.6q-0.64 0-1.12-0.48t-0.48-1.12 0.448-1.12 1.152-0.48h1.6zM9.6 11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2zM20.8 14.4q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2zM20.8 20.8q0.704 0 1.152 0.48t0.448 1.12-0.48 1.12-1.12 0.48h-11.2q-0.64 0-1.12-0.48t-0.48-1.12 0.48-1.12 1.12-0.48h11.2z\"><\/path>\n<\/svg><\/span><span class=\"av-current-placeholder\">Men\u00fc<\/span><\/a><ul id='av-custom-submenu-1' class='av-subnav-menu' role='menu'>\n<li class='menu-item av-2kckn4-d8dc538657b3c2d5a66620c5c72848ba menu-item-top-level av-menu-button av-menu-button-bordered menu-item-top-level-1' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>digital talks<\/span><\/a><\/li>\n<li class='menu-item av-cpa6i-76dd22975082e57ace79a66955ab2612 menu-item-top-level av-menu-button av-menu-button-colored menu-item-top-level-2' role='menuitem'><a href='#anmelden'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Jetzt anmelden<\/span><\/a><\/li>\n<li class='menu-item av-2u4alb-435ddfe1c330219f60bc42ac1453e131 menu-item-top-level menu-item-top-level-3' role='menuitem'><a href='#'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Start<\/span><\/a><\/li>\n<li class='menu-item av-4qodp5-9d1b6c3823d33617bb1c91b97fa3e574 menu-item-top-level menu-item-top-level-4' role='menuitem'><a href='#referenten'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Referenten<\/span><\/a><\/li>\n<li class='menu-item av-ldd449xp-f247a8e85a36639447efec933abf6f5e menu-item-top-level menu-item-top-level-5' role='menuitem'><a href='https:\/\/dfvcg-events.de\/digital-talk\/download-center-horizont-digital-talk-retail-media\/'  ><span class='avia-bullet'><\/span><span class='avia-menu-text'>Download-Center<\/span><\/a><\/li>\n<\/ul><\/div><\/div><div class='sticky_placeholder'><\/div>\n<div id='av_section_1'  class='avia-section av-srk2y-112106500345416558fb7b75c6b4ce9b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_submenu  el_before_av_one_third  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11814'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-prli-64bf6691d8e0f71fe37b32964844bca4 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-prli-64bf6691d8e0f71fe37b32964844bca4\">\n.flex_column.av-prli-64bf6691d8e0f71fe37b32964844bca4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-prli-64bf6691d8e0f71fe37b32964844bca4 av_two_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6miykd-29ef7c1b9d3c10ed32e47bad4be35264\">\n.avia-image-container.av-kk6miykd-29ef7c1b9d3c10ed32e47bad4be35264 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kk6miykd-29ef7c1b9d3c10ed32e47bad4be35264 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kk6miykd-29ef7c1b9d3c10ed32e47bad4be35264 av-styling- avia-align-center  avia-builder-el-4  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11815 avia-img-lazy-loading-not-11815 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/07\/RetailMedia_800x800_Entwurf_3.jpg\" alt='' title='RetailMedia'  height=\"800\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26i2v6p-2688042be07242d734261d0b65f3805f\">\n.flex_column.av-k26i2v6p-2688042be07242d734261d0b65f3805f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 35px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k26i2v6p-2688042be07242d734261d0b65f3805f av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-280ihu-868c8a5fe6b81677ed6ce542982454a3\">\n#top .av-special-heading.av-280ihu-868c8a5fe6b81677ed6ce542982454a3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-280ihu-868c8a5fe6b81677ed6ce542982454a3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-280ihu-868c8a5fe6b81677ed6ce542982454a3 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-280ihu-868c8a5fe6b81677ed6ce542982454a3 av-special-heading-h1 blockquote modern-quote  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first  av-linked-heading'><div class='av-subheading av-subheading_above'><p>HORIZONT digital talk:<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Retail Media<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ldwzwkno-1019c3ca7de21cd6de40c115e79c6c35 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Was steckt hinter dem Hype?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kk6mwm01-037156d19661e690621a40f8c43ccc78\">\n#top .av_textblock_section.av-kk6mwm01-037156d19661e690621a40f8c43ccc78 .avia_textblock{\nfont-size:21px;\n}\n<\/style>\n<section  class='av_textblock_section av-kk6mwm01-037156d19661e690621a40f8c43ccc78 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>14. September 2023<br \/>\n10:30 \u2013 12:00 Uhr<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-kaz5acoo-b78fa01771143abfb53ff655947cbd6e hr-default  avia-builder-el-9  el_after_av_textblock  el_before_av_buttonrow '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-buttonrow-wrap av-kcn3m3gt-fff65312e5a8530eff99563e24d61bb2 avia-buttonrow-left  avia-builder-el-10  el_after_av_hr  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3k12xc-3941f188786e1020aa905ca510ec60b7\">\n#top #wrap_all .avia-button.av-3k12xc-3941f188786e1020aa905ca510ec60b7{\nmargin-bottom:5px;\nmargin-right:5px;\n}\n<\/style>\n<a href='#anmelden'  class='avia-button av-3k12xc-3941f188786e1020aa905ca510ec60b7 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'   aria-label=\"Jetzt anmelden\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8cb' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Jetzt anmelden<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2000oy-67d649c889eda4e69f24a347fd38f8bc\">\n#top #wrap_all .avia-button.av-2000oy-67d649c889eda4e69f24a347fd38f8bc{\nbackground-color:#005fa8;\nborder-color:#005fa8;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\nmargin-bottom:5px;\nmargin-right:5px;\n}\n#top #wrap_all .avia-button.av-2000oy-67d649c889eda4e69f24a347fd38f8bc .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/07\/HORIZONT-Digital-Talk-\u201eRetail-Media.ics'  class='avia-button av-2000oy-67d649c889eda4e69f24a347fd38f8bc avia-icon_select-yes-left-icon avia-size-large'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Save the Date\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue85b' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Save the Date<\/span><\/a>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11814'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b\">\n.flex_column.av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5ahw5o-4ee37be0e1bd57fdcf49afe2cb6e1e2b av_one_third  avia-builder-el-11  el_after_av_section  el_before_av_one_third  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-kihefen9-9475cebbfe604fe44ccd345b208e9f86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dieser digital talk wird Ihnen pr\u00e4sentiert von:<\/strong><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32bm0d-d6ac411d2897af485eceacf38ac9a28b\">\n.flex_column.av-32bm0d-d6ac411d2897af485eceacf38ac9a28b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-32bm0d-d6ac411d2897af485eceacf38ac9a28b av_one_third  avia-builder-el-13  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lc62tyer-acb4b940f197b42c5b8e56fb12666610\">\n.avia-image-container.av-lc62tyer-acb4b940f197b42c5b8e56fb12666610 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lc62tyer-acb4b940f197b42c5b8e56fb12666610 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lc62tyer-acb4b940f197b42c5b8e56fb12666610 av-styling- av-img-linked avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.crossmedia.de\/\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='CROSSMEDIA-web'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10181 avia-img-lazy-loading-not-10181 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/02\/CROSSMEDIA-web.jpg\" alt='' title='CROSSMEDIA-web'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-midb9e-fb5f535421ce94d5cc87eb619f4346fb\">\n.flex_column.av-midb9e-fb5f535421ce94d5cc87eb619f4346fb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-midb9e-fb5f535421ce94d5cc87eb619f4346fb av_one_third  avia-builder-el-15  el_after_av_one_third  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lepugvu2-c49880addaeca306dad84217e854141d\">\n.avia-image-container.av-lepugvu2-c49880addaeca306dad84217e854141d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lepugvu2-c49880addaeca306dad84217e854141d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lepugvu2-c49880addaeca306dad84217e854141d av-styling- av-img-linked avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.horizont.net\/tech\/nachrichten\/neuer-tech-newsletter-das-erwartet-euch-in-the-next-step-210113\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Logo_Next-Step-web'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10257 avia-img-lazy-loading-not-10257 avia_image ' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/02\/Logo_Next-Step-web.jpg\" alt='' title='Logo_Next-Step-web'  height=\"600\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/a><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kawtoycl-fd193525922d33c0d896d3f4799734a9\">\n.avia-section.av-kawtoycl-fd193525922d33c0d896d3f4799734a9{\nbackground-color:#0757a0;\nbackground-image:url(https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2020\/06\/dfvcg_DigitalTalks_HOR_Hintergrund_1920x800.jpg);\nbackground-repeat:no-repeat;\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='programm'  class='avia-section av-kawtoycl-fd193525922d33c0d896d3f4799734a9 main_color avia-section-large avia-no-shadow  avia-builder-el-17  el_after_av_one_third  el_before_av_section  programm avia-full-stretch avia-bg-style-fixed container_wrap fullsize'  data-section-bg-repeat='stretch'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11814'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k26gzu33-67dfe62e830d080f2e5e9dd4d9fc8078\">\n#top .av_textblock_section.av-k26gzu33-67dfe62e830d080f2e5e9dd4d9fc8078 .avia_textblock{\nfont-size:20px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k26gzu33-67dfe62e830d080f2e5e9dd4d9fc8078 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Retail Media boomt. Unglaubliche 60% globales Wachstum wird bis 2027 bei Retail Media erwartet, lokal in Deutschland wird dieses Wachstum wohl noch h\u00f6her ausfallen. Die Aussichten f\u00fcr den europ\u00e4ischen Markt sind gro\u00df: Der Retail-Media-Umsatz soll bis zum Jahr 2026 auf 25 Milliarden Euro wachsen und damit in seiner Gr\u00f6\u00dfe die TV-Werbung hinter sich lassen.<\/p>\n<p>Verlockende Prognosen! Daher investieren immer mehr Unternehmen in den Ausbau ihrer Retail-Media-Aktivit\u00e4ten. Von Pure Playern bis Omnichannel-Handelsunternehmen setzen bereits viele auf den wachsenden Kanal.<\/p>\n<p>Kein Wunder, dass die Konzepte zu funktionieren scheinen \u2013 Nutzer wollen Angebote gezeigt bekommen, die einen echten Mehrwert bieten. Gleichzeitig profitieren die Werbungtreibenden von der neu gewonnenen Sichtbarkeit in attraktivem Umfeld und der Handelsexpertise in Sachen Werbeaussteuerung.<\/p>\n<p>Beim Digital Talk \u201eRetail Media \u2013 Was steckt hinter dem Hype\u201c werden u.a. folgende Fragen diskutiert und beantwortet:<\/p>\n<ul>\n<li>Retail Media Status Quo \u2013 Wie etabliert ist das Angebot auf dem deutschen Handelsmarkt?<\/li>\n<li>Die Werbeausgaben f\u00fcr Retail Media steigen \u2013 doch steigt auch die Wirkung?<\/li>\n<li>Wo liegen die gro\u00dfen Vorteile und Potenziale f\u00fcr die Werbungtreibenden und die Kunden?<\/li>\n<li>Welche allgemein g\u00fcltigen Standards und Erfolgszahlen brauchen wir, um Retail Media ohne H\u00fcrden in den Arbeitsalltag zu integrieren?<\/li>\n<li>Welche Trends und innovativen Marketingans\u00e4tze werden in den n\u00e4chsten Jahren richtungsweisend sein?<\/li>\n<li>Wie nutze ich die neu gewonnen First-Party-Daten am sinnvollsten f\u00fcr mein Unternehmen?<\/li>\n<\/ul>\n<p>Mit dabei sind u.a.:<\/p>\n<ul>\n<li>Patricia Grundmann, Vice President Retail Media &amp; Gesch\u00e4ftsf\u00fchrerin, OBI First Media Group<\/li>\n<li>Magdalene Rynkiewicz, Head of Consumer Insights &amp; Media, REWE Group<\/li>\n<li>Armin Schroeder,\u00a0gesch\u00e4ftsf\u00fchrender Gesellschafter, CROSSMEDIA<\/li>\n<\/ul>\n<p>Durch den HORIZONT Digital Talk f\u00fchrt:<\/p>\n<ul>\n<li>Juliane Paperlein,\u00a0freie Redakteurin, HORIZONT<\/li>\n<\/ul>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-kawtoycl-4-9d94483a689ce44b10648a09fc4891fb main_color avia-section-default avia-no-shadow  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11814'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-k26gzu33-3-2c35095136b7849495694f07bcfdd2a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong><u>5 Gr\u00fcnde, warum Sie beim HORIZONT Digital Talk dabei sein sollten:<\/u><\/strong><\/p>\n<ul>\n<li><strong>Was Sie erwartet:<\/strong>\u00a0Vertiefende Inhalte rund um das Thema.<\/li>\n<li><strong>Vorsprung durch Wissen:<\/strong>\u00a0Praxisrelevante Best Cases und Erfahrungswerte.<\/li>\n<li><strong>Inspiration und neuer Input zum Thema Retail Media:<\/strong>\u00a0Kompakt in 90 Minuten.<\/li>\n<li><strong>Erfahrungen aus erster Hand:<\/strong>\u00a0Ortsunabh\u00e4ngig und ohne Reiseaufwand.<\/li>\n<li><strong>Dialog mit den Expert:innen:<\/strong>\u00a0Ihre Fragen k\u00f6nnen Sie aktiv im Chat stellen.<\/li>\n<\/ul>\n<p><strong><u>Good to know:<\/u><\/strong><br \/>\nNach Ihrer Registrierung erhalten Sie Ihre Anmeldebest\u00e4tigung sowie einen Link f\u00fcr Ihren Kalendereintrag. Die Zugangsdaten zum Einloggen erhalten Sie rechtzeitig vor Beginn des digital talks.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='referenten'  class='avia-section av-kawtoycl-2-e0285c54654ac56f2c96d3e60c3f59c1 main_color avia-section-default avia-no-shadow  avia-builder-el-21  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11814'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28h0mq-9f5187d9836a11bd790301a1b81d30a5\">\n#top .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-28h0mq-9f5187d9836a11bd790301a1b81d30a5 av-special-heading-h2 blockquote modern-quote  avia-builder-el-22  el_before_av_one_third  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Moderation <span class='special_amp'>&amp;<\/span> Top-Speaker <\/h2><div class='av-subheading av-subheading_below'><p>Freuen Sie sich auf:<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-29qxv5p-ce974e557cbdc0b633bc39dacf3a8ff3\">\n.flex_column.av-29qxv5p-ce974e557cbdc0b633bc39dacf3a8ff3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-29qxv5p-ce974e557cbdc0b633bc39dacf3a8ff3 av_one_third  avia-builder-el-23  el_after_av_heading  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-1gvlgf1-239511b956e87cf71ddbc203a64bbc69  avia-builder-el-24  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12105 avia-img-lazy-loading-not-12105 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/07\/Patricia-Grundmann-OBI-First-Media-Group-web2.jpeg\" alt='Patricia Grundmann'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Patricia Grundmann<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Vice President Retail Media &amp; Gesch\u00e4ftsf\u00fchrerin OBI First Media Group<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-11w4l6l-2920d94166a91e94dc1597c97fc787b4  avia-builder-el-25  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-2sqri5-89339e0cc8d628abc981b518e9951072'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-266r9s6-312479e2145d82632252e7e1c68e5ac5\">\n.flex_column.av-266r9s6-312479e2145d82632252e7e1c68e5ac5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-266r9s6-312479e2145d82632252e7e1c68e5ac5 av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-1pu6552-dc063372d6150b353c1ebe6237e86cfb  avia-builder-el-27  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12368 avia-img-lazy-loading-not-12368 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/07\/Nollau-Tom-Gustavo-Gusto-web.jpg\" alt='Tom Nollau'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Tom Nollau<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Director Media &amp; Content, Gustavo Gusto<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-1abrova-45f8fe6fbafe036ecfe747f5bdcc214b  avia-builder-el-28  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-qotl5y-7dad0c847826ac63a7a4cd8ff4071945'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-224pn3a-769c6387b751877b4bd6e3080baa8059\">\n.flex_column.av-224pn3a-769c6387b751877b4bd6e3080baa8059{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-224pn3a-769c6387b751877b4bd6e3080baa8059 av_one_third  avia-builder-el-29  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p><section  class='avia-team-member av-61wwiu-eec0596ff2bc5d53eec36029c7b18584  avia-builder-el-30  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12165 avia-img-lazy-loading-not-12165 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/07\/Rynkiewicz-Magdalene-REWE-Group-web.jpg\" alt='Magdalene Rynkiewicz'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Magdalene Rynkiewicz<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Head of Consumer Insights &amp; Media, REWE Group<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-18ty3s6-5b48d40ff09a252b29857229469c54da  avia-builder-el-31  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-wdg9s6-8b6eed7285b337042aa590e9980cc106'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Magdalene Rynkiewicz verantwortet als Head of Customer Insights &amp; Media das Business Development und Projektmanagement des Retail Media Gesch\u00e4fts der REWE Group.<\/p>\n<p>Nach ihrem Studium der Betriebswirtschaftslehre an der ESB Business School Reutlingen und der Universit\u00e4t Mannheim startete Magdalene im Jahre 2014 ihre Karriere bei der REWE mit der Einf\u00fchrung der PAYBACK Karte und dem damit verbundenen Aufbau der Direktmarketing- und Insights-Vermarktung. 2019 \u00fcbernahm sie zus\u00e4tzlich die Verantwortung f\u00fcr die Weiterentwicklung und Skalierung des Retail Media Tech Stack\u00a0und Produktportfolios.<\/p>\n<p>Ihr Ziel ist es, datenbasierte, programmatische Media-L\u00f6sungen f\u00fcr Markenhersteller und Agenturen zu schaffen, die sich des First-Party-Datenschatzes der REWE bedienen. Damit gestaltet sie die Kundenansprache entlang der gesamten Customer Journey, Onsite wie Offsite, heute und in einer Post-Cookie-\u00c4ra ma\u00dfgeblich mit.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1yng1eu-e70d0ff3abab994573714dc56c707cef\">\n.flex_column.av-1yng1eu-e70d0ff3abab994573714dc56c707cef{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-1yng1eu-e70d0ff3abab994573714dc56c707cef av_one_third  avia-builder-el-32  el_after_av_one_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='avia-team-member av-1snuz9i-959e0b1b01014a5630095f3a61993cdb  avia-builder-el-33  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10216 avia-img-lazy-loading-not-10216 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/02\/Schroeder-Armin-Crossmedia-web.jpg\" alt='Armin Schroeder'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Armin Schroeder<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >gesch\u00e4ftsf\u00fchrender Gesellschafter, CROSSMEDIA<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-z5y8p2-89cfbff042a203a14309be52fd5e1985  avia-builder-el-34  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-o1k8di-6a96e16ae329848496844db3edbde2bf'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Armin Schroeder ist gesch\u00e4ftsf\u00fchrender Gesellschafter der CROSSMEDIA und verantwortet heute trotz \u2013 oder gerade wegen \u2013 seiner Sozialisierung als kreativer Vollblutdigitaler mit Bewegtbildkompetenz das Beratungsgesch\u00e4ft der unabh\u00e4ngigen Mediaagentur. Sein Blick gilt der \u00fcbergreifenden Transformation und Innovation des Angebotes der Agentur. Von ChatGPT hat sich Armin zuletzt einen Song f\u00fcr seine Agenturband \u201eDie Streuverluste\u201c schreiben lassen, der es aufgrund deutlicher Schw\u00e4chen allerdings nicht ins Repertoire schaffen wird.<br \/>\nCROSSMEDIA ist der globale Media-Independent mit \u00fcber 600 Mitarbeitenden in Deutschland, UK und USA und betreut Kunden wie Etihad Airways, Lidl, Bundeswehr, heycar, DAK-Gesundheit und Tamaris. Die Agentur hat k\u00fcrzlich einen eigenen Hub f\u00fcr KI-Einsatz im Marketing gegr\u00fcndet.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-214gccm-8b99cd923e22f372e54ff759dd5f697d\">\n.flex_column.av-214gccm-8b99cd923e22f372e54ff759dd5f697d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-214gccm-8b99cd923e22f372e54ff759dd5f697d av_one_third  avia-builder-el-35  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='avia-team-member av-1s5a96u-cca476533e4912a54fd6d421735eee4a  avia-builder-el-36  el_before_av_toggle_container  avia-builder-el-first '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11830 avia-img-lazy-loading-not-11830 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2023\/07\/Paperlein-Juliane-HORIZONT.jpg\" alt='Moderation: Juliane Paperlein'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Moderation: Juliane Paperlein<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" > freie Redakteurin, HORIZONT <\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-15k8phi-18162a0801266885963f8c5bfc136758  avia-builder-el-37  el_after_av_team_member  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-lwtghy-68050e53fcf773f7d71c61b8e1448805'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-5' data-fake-id='#toggle-id-5' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' aria-labelledby='toggle-toggle-id-5' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Juliane Paperlein ist Journalistin und Moderatorin mit einer ausgepr\u00e4gten Leidenschaft f\u00fcr die Medienwelt.<\/p>\n<p>Die Volkswirtin blickt auf eine langj\u00e4hrige Erfahrung als Fachjournalistin zur\u00fcck und leitete unter anderem von 2008 bis 2019 das Medienressort von HORIZONT, dem Fachmedium f\u00fcr Marketing, Werbung und Medien.<\/p>\n<p>Von Mitte 2019 bis April 2023 war sie Leiterin der Unternehmenskommunikation der AGF Videoforschung und kennt daher auch die andere Seite.<\/p>\n<p>Sie besch\u00e4ftigt sich prim\u00e4r mit den Ver\u00e4nderungen im Medien- und Mediagesch\u00e4ft und interessiert sich vor allem f\u00fcr die wirtschaftliche Dimension, die die Digitalisierung f\u00fcr die Branche mit sich bringt.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wh191i-a4b4e6ce68fe2dea7225f45dd732b123\">\n.flex_column.av-1wh191i-a4b4e6ce68fe2dea7225f45dd732b123{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\nheight:auto;\nmin-height:50px;\n}\n<\/style>\n<div  class='flex_column av-1wh191i-a4b4e6ce68fe2dea7225f45dd732b123 av_one_third  avia-builder-el-38  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='avia-team-member av-1j0tequ-f59f2ed63fe20044fe8725429293442d  avia-builder-el-39  el_before_av_toggle_container  avia-builder-el-first  av-desktop-hide av-medium-hide av-small-hide av-mini-hide'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3870 avia-img-lazy-loading-not-3870 avia_image avia_image_team' src=\"https:\/\/dfvcg-events.de\/digital-talk\/wp-content\/uploads\/sites\/14\/2021\/06\/Schmidt_Eva-Maria_web.png\" alt='Moderation: Eva-Maria Schmidt'  itemprop=\"image\"   height=\"800\" width=\"600\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Moderation: Eva-Maria Schmidt<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >Chefredaktion, HORIZONT <\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >Digital Talk<\/span><\/section><br \/>\n<div  class='togglecontainer av-162raee-c60a7822e5e746f206a146b815e4ae67  avia-builder-el-40  el_after_av_team_member  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide av-mini-hide toggle_close_all' >\n<section class='av_toggle_section av-isttly-1381f71c513220300735d2fa261e0285'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Alle} \"  ><p id='toggle-toggle-id-6' data-fake-id='#toggle-id-6' class='toggler  av-title-above '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6' data-slide-speed=\"200\" data-title=\"Info\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Info\" data-aria_expanded=\"Click to collapse: Info\">Info<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' aria-labelledby='toggle-toggle-id-6' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Eva-Maria Schmidt ist seit Februar 2021 Chefredakteurin der HORIZONT Medien. Zuvor war sie von Juni 2019 bis Januar 2020 stellvertretende Chefredakteurin der HORIZONT Medien. Sie geh\u00f6rt seit 2000 der HORIZONT-Redaktion an, seit 2004 leitete sie verschiedene Ressorts u.a. HORIZONT Online, Karriere und Schweiz.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-kawtoycl-1-b06506d3f004b7712fe681922b309195 main_color avia-section-default avia-no-shadow  avia-builder-el-41  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11814'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-24jcbm-09805e87f61b2914a35d255fc66a68f6\">\n#top .av-special-heading.av-24jcbm-09805e87f61b2914a35d255fc66a68f6{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-24jcbm-09805e87f61b2914a35d255fc66a68f6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-24jcbm-09805e87f61b2914a35d255fc66a68f6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-24jcbm-09805e87f61b2914a35d255fc66a68f6 av-special-heading-h2 blockquote modern-quote  avia-builder-el-42  el_before_av_codeblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Jetzt anmelden<\/h2><div class='av-subheading av-subheading_below'><p>Vielen Dank f\u00fcr Ihr Interesse!<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='anmelden'  class='avia-section av-475lki-c3fe33c8e4f178aad721fd72066a27f5 main_color avia-section-default avia-no-shadow  avia-builder-el-44  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11814'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kq10tixo-ff977f20a9291b64b3ec77baa2bf7ca4\">\n#top .av-special-heading.av-kq10tixo-ff977f20a9291b64b3ec77baa2bf7ca4{\npadding-bottom:25px;\n}\nbody .av-special-heading.av-kq10tixo-ff977f20a9291b64b3ec77baa2bf7ca4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kq10tixo-ff977f20a9291b64b3ec77baa2bf7ca4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kq10tixo-ff977f20a9291b64b3ec77baa2bf7ca4 av-special-heading-h2 blockquote modern-quote  avia-builder-el-45  el_before_av_one_half  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Ihre Ansprechpartnerin:<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27mso2-cfa34feba85c0db605763ef9d21e2a8c\">\n.flex_column.av-27mso2-cfa34feba85c0db605763ef9d21e2a8c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-27mso2-cfa34feba85c0db605763ef9d21e2a8c av_one_half  avia-builder-el-46  el_after_av_heading  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kq10u44p-6780366da5fda14970f105f0d7d00e59 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Oragnisation<\/strong><br \/>\nSabrina Schewe<br \/>\n<a href=\"mailto&#58;&#115;&#97;&#98;&#114;&#105;&#110;&#x61;&#x2e;&#x73;&#x63;&#x68;&#x65;&#x77;&#x65;&#x40;&#x64;&#x66;&#x76;cg&#46;de\">&#115;&#x61;b&#114;&#x69;n&#97;&#x2e;s&#99;&#x68;e&#119;&#x65;&#64;&#x64;&#x66;&#118;&#x63;&#x67;&#46;&#x64;e<\/a><br \/>\n+49 69 7595 3019<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j0zffh-6cdddb4471aebc15d9b387c842ff624d\">\n.flex_column.av-j0zffh-6cdddb4471aebc15d9b387c842ff624d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-j0zffh-6cdddb4471aebc15d9b387c842ff624d av_one_half  avia-builder-el-48  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lisloqsr-fbbbb772b26d08b532e2ac8e6d0deb05 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Marketing &amp; Social Media<\/strong><br \/>\nSina Goy<br \/>\n<a href=\"mail&#116;&#111;&#58;&#115;&#105;&#110;&#97;&#x2e;&#x67;&#x6f;&#x79;&#x40;&#x64;&#x66;&#x76;&#x63;g&#46;de\">&#115;&#x69;n&#97;&#x2e;g&#111;&#x79;&#64;&#100;&#x66;v&#99;&#x67;&#46;&#100;&#x65;\u00a0<\/a><br \/>\n+49 69 7595 1904<\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>14. September 2023<br \/>\n10:30 &#8211; 12:00 Uhr <\/p>\n","protected":false},"author":25,"featured_media":11815,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[47],"class_list":["post-11814","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-archiv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HORIZONT digital talk: \u201eRetail Media\u201c - Digital Talk<\/title>\n<meta name=\"description\" content=\"Live. Aktuell. 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