Marta Sulkiewicz is a marketing expert with nearly 20 years of proven track record in the sector. Since 2015 in Gemius – research and technology company from EMEA region. Currently, as a Board Member, she is responsible for building and executing the company’s global growth strategy, along with introducing newest solutions for cross-media and cross-silos measurement on the single source panel. Additionally as Chief Executive of Gemius GmbH she is managing German market operations and pan-regional expansion. Before, she supervised sales of Gemius services for EMEA markets and managed the product development process of gemiusAdReal – an IAB & MRS awarded study allowing for comprehensive monitoring and analysis of the competitors’ advertising strategies across media and across walled gardens. Experienced as leader of the IAB working groups, as speaker on international conferences (e.g. Interact by IAB Europe, I-COM Global Summit, Planning&Analyse Insights) and as a member of industry events’ Program Boards.