{"id":2034,"date":"2026-03-17T14:19:42","date_gmt":"2026-03-17T13:19:42","guid":{"rendered":"https:\/\/dfvcg-events.de\/community-now\/?post_type=portfolio&#038;p=2034"},"modified":"2026-03-17T14:19:42","modified_gmt":"2026-03-17T13:19:42","slug":"daniel-schoenknecht","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/community-now\/vortragend\/daniel-schoenknecht\/","title":{"rendered":"Daniel Sch\u00f6nknecht"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2034'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-eb89a452ffb58fe07496f0a63444211c\">\n.avia-image-container.av-k7z57foz-eb89a452ffb58fe07496f0a63444211c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-eb89a452ffb58fe07496f0a63444211c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-eb89a452ffb58fe07496f0a63444211c av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2035 avia-img-lazy-loading-not-2035 avia_image ' src=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/03\/Schoenknecht_Daniel_YouGov_2026_web.jpg\" alt='' title='Sch\u00f6nknecht_Daniel_YouGov_2026_web'  height=\"801\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/03\/Schoenknecht_Daniel_YouGov_2026_web.jpg 600w, https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/03\/Schoenknecht_Daniel_YouGov_2026_web-528x705.jpg 528w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-2bc795046b69cc4b23f18009169147d3\">\n#top .av-special-heading.av-kaux4tv8-2bc795046b69cc4b23f18009169147d3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-2bc795046b69cc4b23f18009169147d3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-2bc795046b69cc4b23f18009169147d3 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-2bc795046b69cc4b23f18009169147d3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Daniel Sch\u00f6nknecht<\/h2><div class='av-subheading av-subheading_below'><p>Director Advanced Solutions<br \/>\nYouGov<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-4884099db14ba2b6613c3586e3a291f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Daniel Sch\u00f6nknecht ist Director Advanced Solutions bei YouGov und erfahrener Experte f\u00fcr datenbasierte Kundenbindungsstrategien im Handel.<br \/>\nNach ersten Stationen im Category Management auf Handelsseite wechselte er in die Marktforschung und ber\u00e4t heute FMCG- und Non-Food-H\u00e4ndler bei der Weiterentwicklung ihrer Loyalty-Programme. Viele dieser Retailer setzen auf eigene Apps mit smarten Funktionen, die den Einkauf erleichtern und durch gezielte Aktionen die Kundenbindung st\u00e4rken. YouGov liefert dazu die n\u00f6tigen Insights \u2013 vom Nutzungsverhalten \u00fcber Kaufdaten bis hin zu tiefen Zielgruppenanalysen.<br \/>\nIn seiner Zeit bei YouGov hat Daniel Sch\u00f6nknecht zahlreiche kundenindividuelle Loyalty\u2011Projekte begleitet, Studien zum Thema Kundenbindung initiiert und Fachvortr\u00e4ge gehalten und konnte so ein sehr gutes Gesp\u00fcr daf\u00fcr entwickeln, was Shopper wirklich loyal macht.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>YouGov<\/p>\n","protected":false},"author":10,"featured_media":2035,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[3],"class_list":["post-2034","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Daniel Sch\u00f6nknecht | Community Now!<\/title>\n<meta name=\"description\" content=\"Community Now! 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