{"id":1952,"date":"2026-02-27T10:13:06","date_gmt":"2026-02-27T09:13:06","guid":{"rendered":"https:\/\/dfvcg-events.de\/community-now\/?post_type=portfolio&#038;p=1952"},"modified":"2026-04-02T10:31:40","modified_gmt":"2026-04-02T08:31:40","slug":"michael-bregulla","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/community-now\/vortragend\/michael-bregulla\/","title":{"rendered":"Michael Bregulla"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1952'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-8f4587b0bd55918e06187c0a9cfd9ca5\">\n.avia-image-container.av-k7z57foz-8f4587b0bd55918e06187c0a9cfd9ca5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-8f4587b0bd55918e06187c0a9cfd9ca5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-8f4587b0bd55918e06187c0a9cfd9ca5 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1953 avia-img-lazy-loading-not-1953 avia_image ' src=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/02\/Bregulla_Michael_knistr_600x800.jpg\" alt='' title='Bregulla Michael - knistre'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/02\/Bregulla_Michael_knistr_600x800.jpg 600w, https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/02\/Bregulla_Michael_knistr_600x800-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-ee5b99206e341e183edd37453e55e626\">\n#top .av-special-heading.av-kaux4tv8-ee5b99206e341e183edd37453e55e626{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-ee5b99206e341e183edd37453e55e626 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-ee5b99206e341e183edd37453e55e626 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-ee5b99206e341e183edd37453e55e626 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Michael Bregulla<\/h2><div class='av-subheading av-subheading_below'><p>Gesch\u00e4ftsf\u00fchrer<br \/>\nknistr<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-4884099db14ba2b6613c3586e3a291f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400\">Michael Bregulla ist Gesch\u00e4ftsf\u00fchrer der KNISTR GmbH in Hamburg, einem MarTech-Unternehmen, das Loyalty neu denkt: Cloud, Data &amp; AI verschmelzen hier zu Plattformen f\u00fcr interaktionale Programme, Retail Media und Hyperpersonalisierung. Seit mehr als 25 Jahren gestaltet Michael die Loyalty-Landschaft in Deutschland und Europa \u2013 von Experian und GE Capital \u00fcber Ingenico bis hin zu KNISTR. Er hat miterlebt, wie klassische Punkteprogramme entstanden und treibt heute den Wandel hin zu datengetriebenen, KI-gest\u00fctzten Kundenerlebnissen, die Relevanz und Emotion vereinen. Als Vision\u00e4r, Netzwerker und Impulsgeber bringt er seine Perspektive regelm\u00e4\u00dfig in Podcasts, Panels und Vortr\u00e4gen, in der Fachpresse und an Universit\u00e4ten ein. Sein Credo: Loyalty ist mehr als Transaktion \u2013 sie ist die Br\u00fccke zwischen Daten, Technologie und echten Beziehungen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>knistr<\/p>\n","protected":false},"author":37,"featured_media":1953,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[3],"class_list":["post-1952","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Michael Bregulla | Community Now!<\/title>\n<meta name=\"description\" content=\"Community Now! | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Michael Bregulla\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/community-now\/vortragend\/michael-bregulla\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referent: Michael Bregulla | Community Now!\" \/>\n<meta property=\"og:description\" content=\"Community Now! 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