{"id":1903,"date":"2026-02-24T14:37:57","date_gmt":"2026-02-24T13:37:57","guid":{"rendered":"https:\/\/dfvcg-events.de\/community-now\/?post_type=portfolio&#038;p=1903"},"modified":"2026-02-24T16:16:40","modified_gmt":"2026-02-24T15:16:40","slug":"dr-martell-beck","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/community-now\/vortragend\/dr-martell-beck\/","title":{"rendered":"Dr. Martell Beck"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1903'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-1939781dfe98748907353dd7e39b4739\">\n.avia-image-container.av-k7z57foz-1939781dfe98748907353dd7e39b4739 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-1939781dfe98748907353dd7e39b4739 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-1939781dfe98748907353dd7e39b4739 av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1904 avia-img-lazy-loading-not-1904 avia_image ' src=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/02\/Beck-Dr.-Martell-Deutsche-Bahn_600x800.jpg\" alt='' title='Dr. Martell Beck - Deutsche Bahn'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/02\/Beck-Dr.-Martell-Deutsche-Bahn_600x800.jpg 600w, https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/02\/Beck-Dr.-Martell-Deutsche-Bahn_600x800-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-97e7b195ed480335da3d47c7cda88f7f\">\n#top .av-special-heading.av-kaux4tv8-97e7b195ed480335da3d47c7cda88f7f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-97e7b195ed480335da3d47c7cda88f7f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-97e7b195ed480335da3d47c7cda88f7f .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-97e7b195ed480335da3d47c7cda88f7f av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Dr. Martell Beck<\/h2><div class='av-subheading av-subheading_below'><p>CMO<br \/>\nDeutsche Bahn<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-4884099db14ba2b6613c3586e3a291f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400\">Martell Beck ist seit 01.06.2024 CMO der Deutschen Bahn AG.<\/p>\n<p style=\"font-weight: 400\">Von 2012 bis 2020 war er bei den Berliner Verkehrsbetrieben (BVG) Bereichsleiter f\u00fcr Marketing, Vertrieb und Digitalisierung. Dort entwickelte er die Kampagne \u201eWeil wir dich lieben\u201c und leitete damit eine grunds\u00e4tzliche Neuausrichtung der Kommunikation der BVG mit digitalem Schwerpunkt ein.<\/p>\n<p style=\"font-weight: 400\">Seit 2020 leitete er im Gesch\u00e4ftsfeld DB Cargo die Ressorts Marketing, Unternehmensstrategie und Transportpolitik. Mit Kampagnen wie \u201eG\u00fcter geh\u00f6ren auf die Schiene\u201c und \u201eAndere sind gut. Wir sind g\u00fcter.\u201c positionierte Beck den klimafreundlichen G\u00fcterverkehr insbesondere auf Social Media prominent.<\/p>\n<p style=\"font-weight: 400\">F\u00fcr seine Arbeit wurde er im Jahr 2021 durch das Fachmagazin HORIZONT als \u201eMann des Jahres Marketing\u201c und im Jahr 2018 vom Art Directors Club (ADC) als \u201eKunde des Jahres\u201c ausgezeichnet.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deutschen Bahn AG<\/p>\n","protected":false},"author":37,"featured_media":1904,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[4],"class_list":["post-1903","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Dr. Martell Beck | Community Now!<\/title>\n<meta name=\"description\" content=\"Community Now! 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