{"id":1748,"date":"2026-01-26T16:46:35","date_gmt":"2026-01-26T15:46:35","guid":{"rendered":"https:\/\/dfvcg-events.de\/community-now\/?post_type=portfolio&#038;p=1748"},"modified":"2026-02-24T16:17:33","modified_gmt":"2026-02-24T15:17:33","slug":"michael-fretschner","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/community-now\/vortragend\/michael-fretschner\/","title":{"rendered":"Prof. Dr. Michael Fretschner"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1748'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-d88d9af0daafd697521530f62fa51d7e\">\n.avia-image-container.av-k7z57foz-d88d9af0daafd697521530f62fa51d7e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-d88d9af0daafd697521530f62fa51d7e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-d88d9af0daafd697521530f62fa51d7e av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-1869 avia-img-lazy-loading-not-1869 avia_image ' src=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/01\/Fretschner-Michael-Prof-Nordakademie_600x800.jpg\" alt='' title='Prof. Michael Fretschner Nordakademie'  height=\"800\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/01\/Fretschner-Michael-Prof-Nordakademie_600x800.jpg 600w, https:\/\/dfvcg-events.de\/community-now\/wp-content\/uploads\/sites\/67\/2026\/01\/Fretschner-Michael-Prof-Nordakademie_600x800-529x705.jpg 529w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-924f47474b26c91a3355980b25a253b8\">\n#top .av-special-heading.av-kaux4tv8-924f47474b26c91a3355980b25a253b8{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-924f47474b26c91a3355980b25a253b8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-924f47474b26c91a3355980b25a253b8 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-924f47474b26c91a3355980b25a253b8 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Prof. Dr. Michael Fretschner<\/h2><div class='av-subheading av-subheading_below'><p>NORDAKADEMIE Hochschule der Wirtschaft<br \/>\nMarketing &amp; E-Commerce Professur<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-4884099db14ba2b6613c3586e3a291f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Prof. Dr. Michael Fretschner ist Studiengangsleiter f\u00fcr \u201e<em>Digital Marketing Management<\/em>\u201c (M.Sc.) an der NORDAKADEMIE Hochschule der Wirtschaft in Hamburg. Dar\u00fcber hinaus ber\u00e4t er als gesch\u00e4ftsf\u00fchrender Gesellschafter der smart impact GmbH verschiedene namhafte Unternehmen (u.a. BOSCH, Antenne Deutschland, Str\u00f6er, Jenoptik oder die GIK) im Bereich datengetriebenes Marketing und Werbewirkungsforschung und ist Advisor mehrerer Martech- und Fintech-Startups. Vor seinem Ruf auf die Professur leitete er bei News Corp\u2018s Unruly Group als Vice President Northern Europe das Insight &amp; Solutions-Department in Deutschland, Skandinavien und den Niederlanden und betreute dabei Key Accounts wie P&amp;G, Unilever, Volkswagen oder Otto. Er hat an der Ludwig-Maximilians-Universit\u00e4t M\u00fcnchen (LMU) und der University of Sydney studiert und an der LMU \u00fcber die F\u00f6rderung von Unternehmertum in Deutschland promoviert. Seine Arbeiten wurden in angesehenen Fachzeitschriften ver\u00f6ffentlicht, darunter im\u00a0<em>Journal of Small Business Management, Journal of Media Economics, International Journal on Media Management<\/em>\u00a0und\u00a0<em>Technology Analysis &amp; Strategic Management<\/em>.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NORDAKADEMIE<\/p>\n","protected":false},"author":10,"featured_media":1869,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[4],"class_list":["post-1748","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referent: Prof. Dr. Michael Fretschner | Community Now!<\/title>\n<meta name=\"description\" content=\"Community Now! | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Prof. Dr. Michael Fretschner\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/community-now\/vortragend\/michael-fretschner\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referent: Prof. Dr. Michael Fretschner | Community Now!\" \/>\n<meta property=\"og:description\" content=\"Community Now! 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