{"id":1343,"date":"2025-06-25T10:17:13","date_gmt":"2025-06-25T08:17:13","guid":{"rendered":"https:\/\/dfvcg-events.de\/community-now\/?page_id=1343"},"modified":"2026-04-02T14:27:59","modified_gmt":"2026-04-02T12:27:59","slug":"programm","status":"publish","type":"page","link":"https:\/\/dfvcg-events.de\/community-now\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-1x53in-917817fd556d7a5df92c855a23d1fe6e main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_heading  avia-builder-el-first  header-farbe avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1343'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mj7c2o3o-0fd491bbe5a01fac3850c729658a8ece\">\n#top .av-special-heading.av-mj7c2o3o-0fd491bbe5a01fac3850c729658a8ece{\npadding-bottom:0;\n}\nbody .av-special-heading.av-mj7c2o3o-0fd491bbe5a01fac3850c729658a8ece .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mj7c2o3o-0fd491bbe5a01fac3850c729658a8ece .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mj7c2o3o-0fd491bbe5a01fac3850c729658a8ece av-special-heading-h1 blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>Community Now!<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Programm<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1343'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-algfs-c8edccd1727da7e898c44fac8ebb1f55\">\n#top .av-special-heading.av-algfs-c8edccd1727da7e898c44fac8ebb1f55{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-algfs-c8edccd1727da7e898c44fac8ebb1f55 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-algfs-c8edccd1727da7e898c44fac8ebb1f55 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-algfs-c8edccd1727da7e898c44fac8ebb1f55 av-special-heading-h3 blockquote modern-quote  avia-builder-el-2  el_after_av_section  el_before_av_table  avia-builder-el-first '><div class='av-subheading av-subheading_above'><p>Dienstag<\/p>\n<\/div><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >19. Mai 2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<div class='avia-data-table-wrap av-4ah22nz-aecd6404d149b49f3c7d3c1de1f53bd0 avia_responsive_table avia-table-1'><table  id=\"programm-tabelle\"  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-3  el_after_av_heading  avia-builder-el-last  programm-tabelle'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><th class='avia-desc-col'><\/th><td class=''><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>09.00<\/th><td class=''>BEGR\u00dcSSUNGS- UND NETWORKING-COFFEE<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>09.30<\/th><td class=''><strong>Begr\u00fc\u00dfung<\/strong><\/td><td class=''>Moderation: <strong>Laura Uebel<\/strong>, Social Media Redakteurin, Lebensmittelzeitung<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><span style=\"color: black;font-weight: bold\">VON KUNDEN ZU FANS: DIE PSYCHOLOGIE DER MARKENLIEBE<\/span><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>09.35<\/th><td class=''><strong>Keynote<\/strong><br \/>\nDie Lovebrand-Formel: Wie Marken Bindung und Community aufbauen<\/td><td class=''><strong>Prof. Dr. Michael Fretschner<\/strong>, Professur f\u00fcr Marketing &amp; E-Commerce, NORDAKADEMIE Hochschule der Wirtschaft<\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><span style=\"color: black;font-weight: bold\">COMMUNITY ALS ROI-FAKTOR: WIE ENGAGEMENT DEN UMSATZ TREIBT<\/span><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>10.10<\/th><td class=''><strong>Best Case BEAUTY<\/strong><\/p>\n<p>Von Connection to Belonging.<\/p>\n<p>Einblicke in die cosnova Community-Marketing Strategie: Vom Aufbau der essence Super-Fans bis zu Community als Wachstumstreiber.<\/td><td class=''><strong>Annika Spitz<\/strong>, Team Lead Community Experience, Cosnova<\/td><\/tr><tr class=''><th class='avia-desc-col'>10.35<\/th><td class=''><strong>Best Case FOOD<\/strong><br \/>\nVom Reel ins Real-Life: Die KoRo-Story vom D2C-Pionier zur Omnichannel-Love-Brand.<\/td><td class=''><strong>Josefine Tetschke<\/strong>, Brand Managerin DACH, KoRo Handels GmbH<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.00<\/th><td class=''><strong>Best Case FASHION<\/strong><br \/>\nBrand, Belonging, Business \u2013 Community als Treiber nachhaltiger Markenbindung<\/td><td class=''><strong>Franziska Ebisch<\/strong>, Co-Founderin, Another Cotton Lab<\/td><\/tr><tr class=''><th class='avia-desc-col'>11.25<\/th><td class=''><strong>Best Case HANDEL<\/strong><br \/>\nTitel in Abstimmung<\/td><td class=''><strong>Julius Scheidt<\/strong>, Social Media Manager, dm-drogerie markt GmbH &amp; Co. KG <\/td><\/tr><tr class=''><th class='avia-desc-col'>11.50<\/th><td class=''>LUNCHBREAK &amp; NETWORKING<br \/>\n<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><span style=\"color: black;font-weight: bold\">COMMUNITY BUILDING: HERAUSFORDERUNGEN, CHANCEN, THESEN<\/span><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>13.10<\/th><td class=''><strong>Talk<\/strong><\/td><td class=''>im Gespr\u00e4ch mit: <strong>Dr. Martell Beck<\/strong>, CMO, Deutsche Bahn<\/td><\/tr><tr class=''><th class='avia-desc-col'> 13.35<\/th><td class=''><strong>Impuls &amp; Talk<\/strong><br \/>\nHome of Taylor Swift\u2018s Ophelia \u2013 Wie das Museum Wiesbaden Swifties zu Museums-Besuchern macht.<\/td><td class=''><strong>Susanne Hirschmann<\/strong>, Pressesprecherin, Museum Wiesbaden, Hessisches Landesmuseum f\u00fcr Kunst und Natur<br \/>\n<strong>Sarah Schadt<\/strong>, Presse- und \u00d6ffentlichkeitsarbeit, Museum Wiesbaden, Hessisches Landesmuseum f\u00fcr Kunst und Natur<\/td><\/tr><tr class=''><th class='avia-desc-col'>13.55<\/th><td class=''><strong>Impuls<\/strong><br \/>\nWie aus Zielgruppen echte Communities entstehen.<br \/>\nWarum Dialog der Schl\u00fcssel zu Engagement, Loyalit\u00e4t und Community-Insights ist.<br \/>\n<\/td><td class=''><strong>Kevin Kallenbach<\/strong>, Gesch\u00e4ftsf\u00fchrer, ferret go<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.10<\/th><td class=''><strong>Recap<\/strong><br \/>\nDas Endspiel geh\u00f6rt der Queen: F\u00fcnf Thesen zur Community Economy<\/td><td class=''><strong>Martin Wroblewski<\/strong>, Chief Client Officer, We Are Era \/ Gesch\u00e4ftsf\u00fchrer, Social Match<\/td><\/tr><tr class=''><th class='avia-desc-col'>14.30<\/th><td class=''>COFFEEBREAK &amp; NETWORKING<\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'><\/th><td class=''><span style=\"color: black;font-weight: bold\">DIE ZUKUNFT VON LOYALTY-PROGRAMMEN: WIE AUS KUNDENBINDUNG ECHTE UND LANGFRISTIGE LOYALIT\u00c4T WIRD.<\/span><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>15.00<\/th><td class=''><strong>Fakten-Check<\/strong><br \/>\nPunkten mit Loyalty Apps: Die Erfolgsfaktoren digitaler Kundenbindung <\/td><td class=''><strong>Daniel Sch\u00f6nknecht<\/strong>, Director Advanced Solutions, YouGov<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.20<\/th><td class=''><strong>Best Case<\/strong><br \/>\nVom Follower zum Mitglied, vom Mitglied zum Influencer \u2013 wie Community und Loyalty Management zusammen funktionieren k\u00f6nnen<\/p>\n<p>Community und Loyalty Management sind ein \u201eMatch\u201c: Menschen langfristig an eine Marke zu binden. Der Vortrag zeigt, wie aus anonymen Followern identifizierte Mitglieder, Influencer und Ambassadoren werden \u2013 durch ein Mitgliedschaftsmodell, das Engagement sichtbar macht und belohnt. So entsteht Loyalty nicht durch Rabatte, sondern durch N\u00e4he und echte Zugeh\u00f6rigkeit.<\/td><td class=''><strong>Michael Bregulla<\/strong>, Gesch\u00e4ftsf\u00fchrer, knistr<\/td><\/tr><tr class=''><th class='avia-desc-col'>15.45<\/th><td class=''><strong>Report<\/strong><br \/>\nLoyalty 2026: Was Kund:innen f\u00fcr ihre Treue erwarten und welche Belohnung sie wirklich wollen.<\/td><td class=''><strong>Franz Tretter<\/strong>, CEO und Co-Founder, hello again<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.05<\/th><td class=''><strong>Panel<\/strong><br \/>\nDie Zukunft von Loyalty-Programmen: Wie aus Kundenbindung echte und langfristige Loyalit\u00e4t wird.<\/td><td class=''><strong>Till Sch\u00fctte<\/strong>, Leiter Digitale Services, Denns BioMarkt<br \/>\n<strong>Qais Kasem<\/strong>, Co-Gr\u00fcnder \/ Gesch\u00e4ftsf\u00fchrer, Murmuras<\/p>\n<p>Moderation: <strong>Laura Uebel<\/strong>, Social Media Redakteurin, Lebensmittelzeitung<\/td><\/tr><tr class=''><th class='avia-desc-col'>16.45<\/th><td class=''><strong>Abschluss<\/strong><\/td><td class=''><\/td><\/tr><tr class=''><th class='avia-desc-col'>17.00<\/th><td class=''>ENDE DER VERANSTALTUNG<\/td><td class=''><\/td><\/tr><\/tbody><\/table><\/div><style type='text\/css'>.avia-table-1 td:nth-of-type(1):before { content: ''; } <\/style>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1621,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1343","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programm | Community Now!<\/title>\n<meta name=\"description\" content=\"COMMUNITY NOW! 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