{"id":3068,"date":"2025-08-06T10:29:17","date_gmt":"2025-08-06T08:29:17","guid":{"rendered":"https:\/\/dfvcg-events.de\/beauty-wellbeing-summit\/?post_type=portfolio&#038;p=3068"},"modified":"2025-08-28T12:24:58","modified_gmt":"2025-08-28T10:24:58","slug":"alissa-martens","status":"publish","type":"portfolio","link":"https:\/\/dfvcg-events.de\/beauty-wellbeing-summit\/vortragend\/alissa-martens\/","title":{"rendered":"Alissa Martens"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-k7yuhjt1-a783d814e2fc857f3cacc95bc1ef5381 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  avia-bg-style-scroll av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'   data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3068'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hpil-0aefe2f1e90c83a225330af7bd6248ca\">\n.flex_column.av-1hpil-0aefe2f1e90c83a225330af7bd6248ca{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1hpil-0aefe2f1e90c83a225330af7bd6248ca av_one_fourth  avia-builder-el-1  el_before_av_three_fourth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k7z57foz-5161bc0e3bff2dc393acf478f9d0a78b\">\n.avia-image-container.av-k7z57foz-5161bc0e3bff2dc393acf478f9d0a78b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k7z57foz-5161bc0e3bff2dc393acf478f9d0a78b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k7z57foz-5161bc0e3bff2dc393acf478f9d0a78b av-styling-no-styling avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3067 avia-img-lazy-loading-not-3067 avia_image ' src=\"https:\/\/dfvcg-events.de\/beauty-wellbeing-summit\/wp-content\/uploads\/sites\/49\/2025\/08\/Martens-Alissa-Unilever_WEB.png\" alt='' title='Martens-Alissa-Unilever_WEB'  height=\"801\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/dfvcg-events.de\/beauty-wellbeing-summit\/wp-content\/uploads\/sites\/49\/2025\/08\/Martens-Alissa-Unilever_WEB.png 600w, https:\/\/dfvcg-events.de\/beauty-wellbeing-summit\/wp-content\/uploads\/sites\/49\/2025\/08\/Martens-Alissa-Unilever_WEB-528x705.png 528w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q939-36bd9e2970eba44b209398e6adaba9f5\">\n.flex_column.av-q939-36bd9e2970eba44b209398e6adaba9f5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-q939-36bd9e2970eba44b209398e6adaba9f5 av_three_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kaux4tv8-ae12662961ecf52dee3bd467434af8c3\">\n#top .av-special-heading.av-kaux4tv8-ae12662961ecf52dee3bd467434af8c3{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kaux4tv8-ae12662961ecf52dee3bd467434af8c3 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kaux4tv8-ae12662961ecf52dee3bd467434af8c3 .av-subheading{\nfont-size:19px;\n}\n<\/style>\n<div  class='av-special-heading av-kaux4tv8-ae12662961ecf52dee3bd467434af8c3 av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Alissa Martens<\/h2><div class='av-subheading av-subheading_below'><p>Dove Masterbrand Lead EU<br \/>\nUnilever<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k7yuci90-cc8f536f476c354fb273c6b3e8aa0dbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Alissa\u00a0Martens\u00a0ist seit mehr als neun Jahren bei Unilever und hat im Januar 2024 die Rolle als Dove Masterbrand Lead EU \u00fcbernommen. In dieser Position verantwortet sie die Markenf\u00fchrung einer der bekanntesten Beauty-Marken Europas. Ihre Expertise liegt in strategischer Markenkommunikation, digitalem Marketing und Konsumentenforschung. Besonders im Bereich Skin Care hat sie die Weiterentwicklung von Dove in den letzten Jahren mitgestaltet.<\/p>\n<p>Zuvor war\u00a0Alissa\u00a0als Senior Brand Manager Strategy &amp; Planning Beauty &amp; Wellbeing DACH t\u00e4tig. Dort entwickelte sie marken\u00fcbergreifende Strategien f\u00fcr die Region und brachte ihre fundierten Kenntnisse \u00fcber Zielgruppen in die Produktentwicklung und Kommunikationsplanung ein.<\/p>\n<p>Ein Schwerpunkt ihrer Arbeit liegt auf der kontinuierlichen Weiterentwicklung von Marken in einer dynamischen Konsumlandschaft. Von innovativen Kampagnen \u00fcber PR bis hin zur Verankerung gesellschaftlich relevanter Themen in der Markenkommunikation verfolgt sie einen ganzheitlichen Ansatz. Besonders Purpose Marketing spielt dabei eine zentrale Rolle:\u00a0Alissa\u00a0ist davon \u00fcberzeugt, dass Marken heute mehr denn je Haltung zeigen m\u00fcssen, um Relevanz und Vertrauen bei Konsument:innen aufzubauen.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dove<\/p>\n","protected":false},"author":19,"featured_media":3067,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[65],"class_list":["post-3068","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-vortragend-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vortragend: Alissa Martens | TW Beauty &amp; Wellbeing Summit<\/title>\n<meta name=\"description\" content=\"TW Beauty &amp; Wellbeing Summit | Begr\u00fc\u00dfen Sie auf der B\u00fchne: Alissa Martens\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dfvcg-events.de\/beauty-wellbeing-summit\/vortragend\/alissa-martens\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vortragend: Alissa Martens | TW Beauty &amp; 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